Corey Cramer, Joseph Adams, Emily Markarian, Brianna Nixon, and Allie Prosinski

Major League Baseball: Charlotte Black Bears

Who We Are● Charlotte based MLB team● First MLB team in Charlotte● Making Charlotte a 3 major

sport city● Centralized East Coast Team

Major League Baseball Map

Why Charlotte?● Charlotte is the second largest financial center in the

United States● 809,958 citizens in the metropolitan area● #14 in Forbes best places for careers● 260 energy companies employing 28,000 with 6,000

new jobs added since 2007.● Booming economy

Why Charlotte?Climate

Beneficial for baseball and the possibility for year round events with our multi-use stadium.

● Colors chosen to have uniformity for the city teams

● Black bear: only species of bear in North Carolina

● Conservation efforts saved the population (60% greater)

● Mascot spreads awareness paired with our environmentally responsible organization

Mission Statement

The Charlotte Black Bears organization seeks to provide eager fans with a positive experience at each game, serve the community of Charlotte, NC through quality baseball performance, and create traditions that will forever be a part of

the Black Bears community.

Vision StatementThe Black Bears envision more than just today. We look into the future. We envision an organization that continues to grow and expand. We envision success now and the continuous growth of success in the future. We will also protect America’s favorite pastime, make games affordable, and provide a quality experience for all who attend. We plan to give back to the community who gives so much support to us. We envision tomorrow. We envision success.

ValuesEXTERNAL ● Strive to keep quality of performance at

competitive level● Run in divisional championship and

playoffs● Winning record season to season ● Provide great experience to fans

INTERNAL ● Fans and employees first ● Communication on all levels ● Everyone on the same page● Part of a family

Organizational Goals

● Acquire top athletes from farm leagues ● Become a .500 team within 3 years ● Have at least 80% of our seats filled by the end of the 3rd

season ● Make games a fun experience for fans

○ Satisfaction survey on way out of stadium ● Increase revenue

Organizational StructureVice President of Baseball Operations and General Manager

Manager:Daryl Boston

Head Coach

Pitching Coach

Bench CoachDirector of Baseball Operations

First-base CoachBullpen Coach

First-base Coach

Assistant General Manager

Special Assistant to General Manager

Director of Scouting

Head Coach:Jason Giambi

Manager & Field Manager

Manager: Daryl Boston

Head Coach: Jason Giambi

Duke Energy StadiumHKS Architects

Promotional Tactics

● Dollar dog night and half priced beers○ 63% of people couldn’t live without at ball game

● Kids/Little Leaguer nights● Community drawing: autographs, meet and greet, seat

upgrades, dugout passes● Discounts on tickets: seniors, military, children, birthday, little

leaguer

Gameday Experience

● Kid’s area: blow ups, baseball contests, half off concessions

● Beer Garden: craft beers, gated, good environment● Charlotte's Best Walk: food from the area

○ Cheerwine, Texas Pete Barbecue, Ruth’s Salads ● Raffles, giveaways, contests, etc.

Conclusion & Thank You

BRING THE BLACK BEARS TO CHARLOTTE● Only positives come out of the Black Bears in Charlotte● Everyone wants to go support a MLB team● Along with the Carolina Panthers and the Charlotte

Hornets, the Charlotte Black Bears will be the pride and joy of the city

● Go Black Bears!