expect more. a lot more | alan wizmann
TRANSCRIPT
MobCon November 13, 2015
Alan WizemannVP ProductTarget.com & Mobile
A brief history…
“The internet is just a fad.”Newsweek 1995
The internet bought this car.
Internet Start-Ups
Commerce Sites
Mobile & Social Experiences
Fortune 500 Companies
Code Name: Social Savings
Months
Team Members
We could do better.
REDPRODUCT TEAM
:
Team Members
We had to change
everything.
Months Later
Months Later
Million Users
Million Dollars In Savings
Billion Dollars In Sales
Guests Use Cartwheel Per Day
A change was taking shape.
For me, as
well.
Create a new model.
Product.
Embrace the “F” word.
Be agile. Fast.
Product Teams
New Engineers
Daily A/B Tests
The goal? Test and learn.
Fast.
What’s next?
Mobile
“You don’t need apps foryour phone.”
Jim Balsillie, RIM November 2010
Mobile isthe front doorto Target
Percent of Holiday Traffic
New Code
New Experiences
New Application Strategy
So, what does that look like?
In-StoreMapping
Smart Lists
ApplePay
Registry
We have a secret weapon.
Percent Of Guests Use A Mobile Device In Our Stores
Stores + Mobile = Retail
Mobile is personal.
Mobile is intimate.
Understanding our guest iskey to our strategy.
What they want.
When they want it.
Where they want it.
We built the best team of data scientists and engineers
to personalize our experiences.
Million Transactions
Billion Recs Daily
Million Unique Sessions Daily
We’re just getting started.
Mobile ismore than apps
Payments will evolve…
We’re focused on the future.
Screenswill become ubiquitous.
Mobile will be interactive,beyond your device.
Experiences will be warmand compliment your lifestyle.
Commerce will become personalized to you.
Commerce will understand context and location.
Data will be openand available
for every experience.
You can help build this
future.
Intrigued?
Join Us
Become a Beta [email protected]
Pay us a visit.
Hack with us.@TargetCareers
Target is no longer a retailerthat adopts technology…
Target leads with it.
@awizemann