WORK AND PLAY

ALL WORK NO PLAY

All figures marked WW represent global averages.*Base = travellers who don’t book their hotel before arriving in the destination.** Base = those who would consider using a mobile device to book business travel.

Numbers cited in this infographic are from a study conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm. This survey was conducted online from August 25 to September 17, 2014 across North America, Europe, South America and Asia Pacific. The study was conducted among 8,856 employed adults aged 18 years of age and older across 25 countries (note: in South Korea, sampling was done among individuals 24 years of age and older).

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MOBILE the FUTUREof TRAVEL

THERE’S AN APPFOR THAT!In addition to email and messaging (WW 61%, UK 52%), travellers frequently use their devices for taking pictures and video (WW 50%, UK 38%), maps and navigation (WW 47%, UK 40%), accessing social media (WW 45%, UK 33%) and to check the weather (WW 38%, UK 39%).

TRAVELLERS SAY ‘NO’ TO PAYING FOR DATADespite widespread global use of mobile

devices, only (WW 35%, UK 24%) of travellers

purchase an international data or roaming plan

when outside their home network.

65%NO DATA

PLAN

35%PURCHASEDDATA PLAN

INTERNATIONAL ETIQUETTEConsideration is key when it comes to using

mobile technology in public places. UK travellers

are most offended by others making calls on

speakerphone (WW 53%, UK 55%); playing

music, games or videos without the use of

headphones (WW 47%, UK 49%); making phone

calls while dining in a restaurant or café (WW

36%, UK 43%) and taking photos or videos of

people they don’t know (WW 42%, UK 41%).

!

53% 47% 42% 36%

SEPARATION ANXIETYTravellers from the US, Norway, Sweden,India, South Korea, Singapore, Malaysia and Thailand say losing their mobile device when travelling internationally would cause more anxiety than losing their luggage. Expense of relacing the device (WW 37%, UK 42%), loss of personal information (WW 58%, UK 41%) and having no way to contact home (WW 41%, UK 31%) were the most common reasons for anxiety.

ARE WE THERE YET?Globally more than 1 in 5 travellers (UK: 1 in 5 travellers) who waited to arrive before booking a hotel, booked on their mobile device.*

TRAVELLERS LOVE FREE WI-FI(WW 80%, UK 74%) of leisure travellers and (WW

86%, UK 87%) of business travellers say

complimentary Wi-Fi in guest rooms and public

areas is important when they book a hotel.

86%

80%

SMART USE OFA SMARTPHONE(WW 76%, UK 56%) of leisure travellers and (WW

78%, UK 65%) of business travellers have used

their smartphone in a travel-planning related

capacity.

76% LEISURE

BUSINESS78%

EVERYONE LOVES TABLETSLeisure travellers (WW 72%, UK 67%) and business

travellers (WW 71%, UK 65%) are most likely to use

their tablets for travel planning purposes.

72%71%

BUSINESS ESSENTIALSWhen travelling for business, maps and directions

(WW 60%, UK 65%), automatic updates to an

itinerary (WW 51%, UK 38%) and the ability to check

into a flight (WW 47%, UK 37%) are deemed to be

the most essential information or functions for a

global travel app..

60%

51%

47%

NOT PLAYING FAVOURITES(WW 37%, UK 51%) of business

travellers prefer to book on their

tablet while (WW 41%, UK 35%)

prefer to use their smartphone;

(WW 22%, UK 14%) of business

travellers say the two are

interchangeable.**

41% 37%

22%

STAYING IN TOUCH ON THE ROADBusiness travellers’ most likely uses of

their smartphones include managing

itineraries (WW 37%, UK 28%),

researching destinations (WW 35%, UK

26%), receiving flights alerts (WW 28%,

UK 23%), checking in for flights

(WW26%, UK 18%), shopping for hotels

(WW 25%, UK 16%).

37% 35% 28% 26% 25%