expereal on "disruption"
TRANSCRIPT
real experience < real value < real partners
DISRUPTION
expereal on DisruptionAugust 2015
DISRUPTIONdɪsˈrʌpʃn/nounnoun: disruption; plural noun: disruptionsdisturbance or problems which interrupt an event, activity, or process."the scheme was planned to minimize disruption“
synonyms: disturbance, disordering, disarrangement, disarranging, interference, upset, upsetting, unsettling, confusion, confusing; More disorderliness, disorganization, turmoil, disarray; interruption, suspension, discontinuation, stoppage; obstruction, impeding, hampering, spoiling, ruining, wrecking, undermining; holding up, delaying, delay, retardation "he was exasperated at this disruption of his plans"
expereal on DisruptionAugust 2015
DISRUPTIONChallengingconvention
Creatingimbalance
Continuedaction
expereal on DisruptionAugust 2015
Hunting & gathering
Railways
Chemical photography
Incandescent bulb
Agriculture
Automobile
Digital photography
LED bulb
expereal on DisruptionAugust 2015
Since time immemorial…
Communication
Process Design
Service
Product
Experience
expereal on DisruptionAugust 2015
Six levers of disruption…
Focused Converged
expereal on DisruptionAugust 2015
Two kinds of disruptive manifestations…
Focused Converged
expereal on DisruptionAugust 2015
Using one key disruptive lever…
“Walkman”1979
expereal on DisruptionAugust 2015
Product
Band Aid1920
Post-it1980
expereal on DisruptionAugust 2015
Product
The Eureka Forbes SalesmanSince 1982…
expereal on DisruptionAugust 2015
Service
Tupperware PartySince 1950…
expereal on DisruptionAugust 2015
Service
Tesla Model S2012
expereal on DisruptionAugust 2015
Design
Since 2004…
expereal on DisruptionAugust 2015
Design
TAG HeuerSuccess. It’s a mind game.1985
expereal on DisruptionAugust 2015
Communication
Coca-Cola “Open happiness”Since 2009…
expereal on DisruptionAugust 2015
Communication
Onida - the broken screen and the devil1982 to 2009
expereal on DisruptionAugust 2015
Communication
Ford Model T1908
expereal on DisruptionAugust 2015
Process
Ryanair1985
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Process
Disneyland1955
expereal on DisruptionAugust 2015
Experience
Dove Self-esteem FundSince 2006…
expereal on DisruptionAugust 2015
Experience
Focused Converged
expereal on DisruptionAugust 2015
Using multiple disruptive levers…
1997
1999
expereal on DisruptionAugust 2015
Converged
Amazon1994
expereal on DisruptionAugust 2015
Converged
Apple1976
expereal on DisruptionAugust 2015
Converged
Since 2009…
expereal on DisruptionAugust 2015
Converged
DISRUPTIONChallengingconvention
Creatingimbalance
Continuedaction
Spirit of inventiveness
UnlocksUntappedValue
That is sustainable!
expereal on DisruptionAugust 2015
not Evolution…expereal on DisruptionAugust 2015
Cannot be structured
Cannot be taught
Cannot be planned
Should be mentored
Should be encouraged
Should be shared
Should be rewarded
expereal on DisruptionAugust 2015
• Expose flaws in current business model• Highlight areas where changes are needed• Inspire adaption of business model for future growth• Developing messages that will be remembered and acted upon
• Contrasting messaging• Unusual placements• Exaggerated presentation
• Improving perceptions and other market indicators
• Large companies looking at sustainable innovation leave the lower end of the market exposed to disruptive innovation!
• Disruptors are characterised by lower margins, smaller targets, simpler products etc. in the initial phases, as they themselves become sustainable.
expereal on DisruptionAugust 2015
• Initiative led by “mentors”• Encourage all team members to participate• 10 ideas every month to be generated• To evaluate each idea on parameters of
• True disruption and not just improvement• Makes a positive change to the world• Aligned to DNA / values • Feasibility
expereal on DisruptionAugust 2015
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