Experience in the room......

on the use of social media

Case studies

• ECDPM.org – Blog for EU-ACP policy dialogue. Well read and many contributions – as this was a requirement for participation.

• KIT.nl – Twitter and facebook are used to promote content of portals. Issues include identity and measurement.

Conclusions of whole group

• Need to know tools

• Pace of change choosing the opportunities

• Organisational Strategy to new tools

• Measurement of success

• Managing reputation

• Changing roles – interactive libraries

Main issues in groups

• Rapid transition from simple use to complexity• Many have played before planning• Blogs, Facebook, Twitter are just channels• Targetting use of tools for different audiences• Digital natives – new users (but how appropriate

is twitter for promoting serious research outputs.)

• How do we deal with social media sceptics?

Within the organisation

• Lack of social media strategy• Are twitter policies feasible for organisations?• Bosses want us there but what should we say• Twitter and facebook for library –

organisation/library/individual how do you approach• Serving internal customers – does twitter help?• Can we automate internal services with these tools?• Need for guidance on use – ensure quality• Use for promoting new titles and timed discussions

Perceptions

• Personal vs institutional accounts on twitter (why not a rabbit instead?)

• ISS Twitter experience e.g. Twitter brings visitors to PDFs

• Rector of ISS refused to go on TV and chose Radio because only 40seconds on TV 30mins on radio. But if you want the audience you need soundbites.

• Researchers say how can you say anything important in 120 characters!

• Identity on facebook and twitter – many mixtures personal and professional use.

• Facebook in Asian countries Twitter in US and europe• Responsibilities

Library persective

• Increase in online interactive element

• Allowing tagging, review and comment on catalogue. (amazon model) may be relevant for certain audiences

• New staff and identities - Robot rabbit to do tweeting

Diverse Uses for the new media

• News

• CMS

• Broadcasting

• Communicating with students and prospective present and past.

• Marketing and awareness

Fears

• Run out of control – Twitter and facebook can be problematic for reputation

• Corporate fears – projects go ”under the radar”

• Need for new structure to deal with difficult questions raised in these media.

Strategy

• Move fast – experimentdon’t start next month!

• We are moving to responsive strategies

• We can’t manage but we can steer the discussion

Measurement

• Which are good monitoring tools?

• Experience in general

• Twitter is quality not just quantity, who follows, who retweets NORAD example.

Linking services

• E.g. Delicious providing feeds into twitter

• Can we semi-automate

• Can we use mashups

Example Tools

• Twitter

• Facebook

• Blip TV

• Flipboard – iPAD

• Twubs – website

• Socialmention - analysis

Example - Flipboard

• Takes twitter accounts and displays

• Read through tweets as newspaper

• Tweet is shown on the top

• Then Flipboard goes to website retreives beginning of article and find picture then links to the website.

• Tweets are put in more attractive formats

• Wordpress has plugin for example