experience design for business

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You can follow me at @KristianIndy and find me on About.me at about.me/kristianandersen

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Page 1: Experience Design for business
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Day Jobs:

• President of KA+A• Co-founder of Pathagility• Co-founder of TinderBox• Co-founder of Gravity Ventures

Page 3: Experience Design for business
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“UX isn’t a layer or component of a product or service. It’s really about the design of whole systems and

their interconnections.”

Andrew HintonSr. Information Architect at Vanguard

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Great Experiences convert... over time.

Quick wins can lead to slow losses.

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CARBON

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Welcome to the BackOffice, UsernameExactTarget

Dashboard Payment Activity Contract Report Card Purchase

BackOffice

0 < 8%

0

< 5%

< 5%

Bounce %

GOAL

0

Bounce %Bounce %

ACTUAL

< 10%

4%

1

245

677

89

236

8973

2,456

0

11%

< 5%

Complaint %

GOAL

3%

< 5%

3%

3%

< .05%

< .1%

< .1%

< .1%

< .1%

< .08%

2

Delivered

Report Card

ISPComplaint %

ACTUAL

.06%

.13%

.02%

.08%

.08%

.01%

EarthLink

Verizon

Road Runner

Comcast

AOL

SBC

3%

Channel Leverage

Email

Available

Email

Leveraged

Email

40

30

20

10

Jan Feb Mar April May June

Channel

Efficiency = 75%

Email Used : 16

Email Available : 20

Compliance

User Activity

last importlast loginrole last send

Amanda Gerins 04/03/0803/05/08user

Scott Reagan 03/23/0602/16/08user

Jonathan Rambunct 04/13/0703/05/08admin

03/23/0802/25/08admin

email

Amanda@ acmedanielscorp.com

Scott@ acmedanielscorp.com

Mike@ acmedanieslcorp.com

john@ acmedanielscorp.com

Stephen Fitzgerald

03/05/08

02/16/08

03/05/08

02/25/08

!

!

!

"

Import Time : 4/25/2008 1:37 PM Send Time : 4/25/2008 3:45 PM

LISTS:

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LISTS:

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Announcements

go to announcements

Contract Renewal Made Easy

Your contract is going to expire in the next

few weeks. Updated and enhancing the terms

of your contract can now be done in the ...

read more ...

Your Contract

ET Contract originated : May 2006

ET Contract Expires : May 2008

Terms: veteres ita miratur laudatque poetas,

ut nihil anteferat, nihil illis comparet, errat.

Si

view your contract

650

3445

Used

2336

700

Available

12,000

10,000

Channel

SMS

Email

Voice

Your Channel Capacity

purchase capacity

2783.98

3221.23

Not Received

Not Received

Payment Rcvd.

2334.56

2783.98

Pending

Amount

3221.23

2334.56

2122.45

5/2/2008

Invoice

2/2/2008

1/2/2008

4/2/2008

3/2/2008

Payment History

go to payments

Need more Capacity?

ExactTarget has now made it possible to

purchase more channel capacity ... real time.

You no longer need go through your AR to ..

read more ...

Buy Just What You Need

Because of the modular aspect of ET's

application, you can choose just what

particular feature set is going to make the

best investment for your organization.

read more ...

Abandoned Shopping Cart

Account Alerts

Lead Nurturing

Transactional Emails

Your Feature Set

Business Solutions in Place

ET Application : Advanced Edition

view your solution portfolio

Recommended For You

see a demo

Triggered Emails

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AFEWSIMPLEFACTS

The truth about how your body works, and how you can gain control over your weight, energy and happiness.

by John Porten

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Twitter: kristianindyeMail: [email protected]

About.me: about.me/kristianandersenCrunchbase: crunchbase.com/person/kristian-andersen

Web: kaplusa.com