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Experience DistributionJumpstart Influential Marketing

Heidi SkinnerEmerging Media Director

January 22, 2009

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Content Distribution

contentcontent defined:

“...In media production and publishing, content

is information and experiencesexperiences that may provide value for an end-user/audience.

Content may be delivered via any delivered via any mediummedium…”

- wikipedia

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What’s Driving the Marketplace?

•Movement away from content silos•Portability•Unlimited distribution•Consumers demand more, better & faster•Everyone is a media owner•If professional content doesn’t meet the

demand,

consumers will attempt to fill the need

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Consumer behavior isn’t changing. It has changed.

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The stats don’t matter anymore

•54% have used a widget •184 million bloggers•73% have read a blog•57% joined at least 1 social network•55% have uploaded photos•83% watch video•38% subscribe to RSS•87% subscribe to email•69% have used mobile data•43% have used location based services•48% started their own blog

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How do we do it?

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Harnessing the power…

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Experience Distribution

Design for environments where we may not be as comfortable, but where consumers live

Requires a shift in how we create, manage and execute experience design

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Re-introduce your creative assets

Aggregated Syndicated & Social

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$850,000,000

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1 million pieces of content are posted every 24 hours

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Keys to success: Authenticity, Accuracy

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Keys to success: Buzzworthy, Reach

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Think of yourself as a portal

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When architected well, distribution appears seamless

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Every day, the bar is raised

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well, sort of…

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