experience guided shopping & search guiders ® deliver measurable roi through reports metric...

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Experience Guided Shopping & Search rs ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer a powerful add-on decision and optimization tool. They enable advertisers to understand the online behavioral patterns of their customers and to apply that knowledge across the entire company to drive sales. The performance of your Guider is captured in easy to understand metric reports that are continually updated. All information from visitors guided sessions is collected and displayed in a series of comprehensive reports.

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Page 1: Experience Guided Shopping & Search Guiders ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer

Experience Guided Shopping & Search

Guiders® Deliver Measurable ROI Through Reports

Metric Reports Deliver Unique Customer Decision InsightsGuiders offer a powerful add-on decision and optimization tool. They enable advertisers to understand the online behavioral patterns of their customers and to apply that knowledge across the entire company to drive sales.

The performance of your Guider is captured in easy to understand metric reports that are continually updated.

All information from visitors guided sessions is collected and displayed in a series of comprehensive reports.

Page 2: Experience Guided Shopping & Search Guiders ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer

Experience Guided Shopping & Search

Powerful Metrics in Easy to Understand Reports

Visitor Activity ReportGraphically depicts Total and Unique Visitors to help you determine peak performance.

Overview ReportA snapshot of your Guider’s performance including total & unique visits, # leads sent, banner image clicks (inside the Guider), session completion rate & total completion rate (session rate + banner clicks).

Page 3: Experience Guided Shopping & Search Guiders ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer

Experience Guided Shopping & Search

Click Path ReportGuiders track the click paths visitors take in their guided sessions providing precise first-hand knowledge on consumers’ choices and the thought process that goes into their purchasing decisions.

Summary of Exit Points ReportComplete tallies of what product buy pages or end point destinations your visitors exit the Guiders to visit on yours and/or your channel partners’ websites.

Powerful Metrics in Easy to Understand Reports

Page 4: Experience Guided Shopping & Search Guiders ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer

Experience Guided Shopping & Search

Guider Overlay ReportVisual replication of your Guider showing precisely how visitors clicked through questions and answers provides insights into patterns of what visitors are most & least interested in seeing.

Leads ReportTrack your total number of Sales Leads, Visitors by State, and download a full detailed report with contact information for conversion reporting.

*Contact reports also include full user click path tracking

Powerful Metrics in Easy to Understand Reports

Page 5: Experience Guided Shopping & Search Guiders ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer

Experience Guided Shopping & Search

Campaign Tracking ReportSet campaigns for each digital initiative and then view each report separately or view the Guider comprehensively to compare how your Guider is performing.

Powerful Metrics in Easy to Understand Reports