experience the real taste of success

Experience the real taste of successCORPORATE PRESENTATION

About UsIn 2007 Desert Rose Foods, Inc., a 30 year old Phoenix, Arizonabased salsa and southwest condiment manufacturer, mergedwith Coyote Kitchen, a 27 year old private label food manufacturer of shelf stable and refrigerated acidified food products.Coyote Kitchen, Inc., the parent company, operatesout of a 27,000+ sq.ft. FDA approved facility thatoffering both branded and private label products tothe retail and foodservice trade.

The combined company, currently offers 7 brands withover 90 items ranging from salsa, salad dressings,condiments, organic fruit spreads, flavored lemonadedrinks, Asian finishing sauces, Kosher and Kosher forPassover products, soups, and more. Our Chefspromise to bring you new and exciting items on acontinual basis.

PRESENTATIONPLEASE DO NOT DUPLICATE OR DISTRIBUTE

Our Mission

• QUALITY – We are committed to providing the highest quality products by carefully selecting and scrutinizing the finest raw materials available.

• INNOVATION – Our chefs are constantly working on new products to ensure our customers are offered the highestquality and value added products with the newest trends.

• VALUE – Within the seven brands offered by Coyote Kitchen, Inc. we offer an extreme value, unique All Natural, Certified Organic, Certified Kosher and Certified Kosher for Passover items.


Quality AssuranceAll branded as well as private labeled items manufactured by Coyote Kitchen, Inc. are produced at our facility in Phoenix, Arizona. Quality Assurance and Sanitation teams guarantee that only quality foodproducts are produced by strict regulations and production standards. The production facility is HACCP and USDA Organic certified, as well as Third Party Inspected.

It is true that quality “finished” products begin with quality raw material ingredients. Coyote Kitchen, Inc. ensures that quality by forming true “supplier partnerships”. All raw material and packaging that is received into the production facility is approved by the Quality Assurance team and must meet exacting specifications. The QA team has a strict set of guidelines regarding the processing and compliance of it’s supplierpartners, requiring plant inspections, GMP, HACCP program, USDACertified Organic program where applicable, SSOP compliance, Indemni-fication Agreements and many other guidelines that must be adhered to. This selective process guarantees that only safe raw material ingredients are used in the production of all Coyote Kitchen, Inc. products, which in turn, ensures the best possible quality in the finished product.


Key Manufacturing Strengths• Manufacturing key strengths– 27 years as a private label food manufacturer– Core competency in shelf stable and refrigerated acidified food products– Fixed overhead absorption– Product development– Flexibility– Lower up-front investment than doing it yourself

• Private label capabilities– 27,000 sq ft. plant, (2) 300 gal kettles, (3) 200 gal kettles, automatic filler and label line– Research & Development kitchen– Portfolio of over 600 recipe formulations– USDA Organic Certifiers certified organic products– CRC certified Kosher and Kosher for Passover

• The production facility is HACCP and USDA Organic certified, as well asThird Party Inspected. Many products are certified Kosher by the ChicagoRabbinical Council – CRC Certified.


Critical Success Factors• Private Label Market Share & Pricing Pricing will remain stable while Private Label continues to grow market share

• Sales & Marketing Resources Aggressive growth of market share in selected Private Label categories will require strong commitment and resources towards forming relationships with retail chains to build customer confidence

• Product Cost & Quality Will be cost competitive while consistently providing high quality products

• Customer Service Will provide high level of customer service to its immediate customers as well as ultimate consumers, and will quickly adapt to change


New Product Development

– Consumers expect retailers and manufacturers to custom design experiences to fit their unique profiles #1 = Quality and Value.

– Product innovation. Coyote Kitchen’s ability to bring new products and packaging such as their unique Kosher for Passover products and ethnic specialty sauces.

– Develop products that provide retailers a point of differentiation. Our chefs are constantly working on new products to ensure our customers are offered the highest quality and extreme value products along withthe newest trends.

– Superior level of quality. We are committed to providing the highest quality products by carefully selecting and scrutinizing the finest raw materials available.


Why Coyote Kitchen Private Label Program?• Earn higher gross margins on private label versus national brands

• Build brand equity

• Quality “finished” products begin with quality raw material ingredients. Coyote Kitchen, Inc. ensures that quality by forming true “supplier partnerships”.– Every raw material and packaging product received into the production facility is approved by the Quality Assurance team and must meet exacting specifications.– With a strict set of guidelines regarding the processing and compliance of it’s supplier partners, requiring plant inspections, GMP, HACCP program, USDA Certified Organic program where applicable, SSOP compliance, Indemnification Agreements and many other guidelines that must be adhered to.– This selective process guarantees that only safe raw material ingredients are used in the production of all Coyote Kitchen, Inc. products, which in turn, ensures the best possible quality in your finished product.

• A strong, multi-year commitment will be required to be successful.


Our BrandsDesert Rose®

The original Desert Rose All Natural prod-uct line consisting of high quality salsa’s, Southwest condiments and confections.

Salsas available in:Original, Chili Lime, Mango, Chipotle, Habanero and Black Bean & Corn.

Alberta’s Organic™

A fantastic line of USDA Certified organic by Organic Certifiers™ salsa’s, pasta sauces, flavored lemonadesand more brought to you under the Alberta’s Organic label.

Salsas available in:Original-Mild, Medium or Hot and Chili Lime.

Pasta Saucesavailable in:Marinara, Basil Garlic, Mushroom and Three Pepper.

Kosher Farms™

Certified Kosher and Kosherfor Passover products, Brisket Sauces, Dressings, Marinades, Soups, and much more.

Salsas available in:Original Mild and BlackBean & Corn.

Sauces available in:Barbeque, Sweet & SavoryChili, Texas Ranch Brisketand Hawaiian Dream Brisket.

Marinades available in:Aged Balsamic, Greek Island, Italian Cooking and Mesquite.

Soups available in:Gazpacho, Onion and Chicken Flavored Vegetable soups.

Southwest condiments

Italian Cooking and Mesquite.


Our BrandsLa Buena Cocina™

The La Buena Cocina product line is designed to generate an extraordinary ROI for the retailer while giving the consumer an extreme value. This line includes salsas, pasta sauces and more!

Salsas available in:Mild, Medium, Hot and Chipotle.

High Country Cowboy™

High Country Cowboy isour line of Kosher certified Steak Sauces in seven exciting flavors!

Steak Sauces available in:Original, Strawberry,Mango, Garlic, Cranberry Chipotle, Raspberry Chipotle and Prickly Pear flavors.

Zenso™

Zenso, the art of making Pan-Asian cooking easy. Introducing our newest line of Asian Gourmet Sauces. Slightly thick-ened, these sauces will cling to every morsel.Use as a stir fry sauce or glaze on meats, poultry, or fish. Kosher certified.

Sauces available in:Sweet & Sour, General Tso, Kung Po, andOrange Pineapple.

Marinades available in:Soy Sesame and Teriyaki.

Steak Sauces available in:

Chipotle, Raspberry Chipotle

Marinades available in:

generate an extraordinary ROI for the retailer while


Our BrandsGluten FreePizza Facory™

Gluten Free Pizza Factory™ is our All Natural line of Gluten Free frozen pizzas and food service products.

Frozen Pizzasavailable in:8” & 16“ Cheese Pizza,8” & 16“ Pepperoni Pizzaand 8” & 16“ Crust.

InternationalDeliciousness™

International Delicious-ness™ is our All Natural line of fresh deli products which currently include 48oz, 32oz or 16ozservings.

Sauces available in:Cioppino Starter Sauce, Marinara Sauce, Medium Salsa, Pineapple Chutney, Whole Berry Cranberry Sauce, Orange Cranberry Sauce and Port Wine Cranberry Sauce.

and food service products.

Salsa, Pineapple Chutney,

Sauce, Orange Cranberry


Plant Audit Information

Third party plant audit held 2-10-2010 performed by RandolphAssociates. Coyote Kitchen, Inc scored 97.4% on their audit.All information is on the ICIX system.


Certificate of Organic Production


Kosher Certification


Coyote Kitchen Contact Information

Main Office490 E Pima St. Phoenix, AZ 85004(602) 420-9337 Phone(602) 420-9341 Fax

Personnel

Brent Cornelius - CEO - [email protected]

Ken Barry - Chairman - [email protected]

Allan Frenkel - Sales - [email protected]

Ray Broderick - Consultant - [email protected]


experience the real taste of success

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