- Albert Einstein

“Knowledge is Experience everything else is just

Information”

The 2.5LB mass in our heads is an experience

machine

WE MUST ACCEPTA lot happens that

is subconscious non verbal

and out of reach

of the consumer

So asking consumers about their experiences after the fact

IS JUS ET NOIS

and design is the most difficult experience

to articulate

but because design is one of the most

importantbusiness drivers

businesses must focus on it

with the added value & knowledge from

consumer neuroscience

3 Neuro Principles of Experiential Design

self conceptualisation

self observation

active participation & real experience

active participation & real experience

stimulates

all the senses

self observationprovides consequential

reflection

self conceptualisation

is

thought provoking

EXPER IENT IAL DES IGN

to address a real problem

THE FACTStalk on a mobile phone

while driving and youare 4 TIMESmore likely to

CRASHthan if you don’t

8 0 %OF DRIVERSTALK ONTHEIR MOBILE

YOUNGdrivers are most

AT RISK

THE BRIEF:Apply Principles of Experiential Design

create a social marketing campaign

target young drivers & mobile phone use

THE CHALLENGE:Find a channel that enables driving and mobile phone use

THE INGREDIENTS

a car

a phone

THE SOLUTION

A driving game never seen before

THE TWIST

An incoming call during game play

THE REVEAL

Answer the call and receive a safe driving message from VIC Roads

THE END

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Dr Shane G Moon