expert blogging secrets
DESCRIPTION
SEC Copywriter & Social Media Consultant Gloria Rand shows you the Blogging Blueprint that will help you quickly and easily get more web traffic and sales.TRANSCRIPT
Expert Blogging
Secrets
OVERVIEW
•Why blog?
•Getting started
•Content ideas
•Best practices
WHY BLOG?
• 329 million people view blogs on Wordpress
• By 2014, 60% U.S. internet users (150 million people) will read blogs*
*Source: eMarketer.com
WORDPRESS
WHY BLOG?
Better Listings on
WHY BLOG?
Promote Products
Branding
Reach New Customers
Communicate
Become Recognized Expert
WHY BLOG?
57% of companies that blog
have acquired a customer
from their blog*
Source: Hubspot
WHY BLOG?
B2B marketers who blog
generate 67% more
leads/mo. than those
who don’t blog**
Source: **FactBrowser
NEED MORE PROOF ?
•Companies that blog get 97%
more inbound links to their
websites
NEED MORE PROOF ?
•Companies that blog get 97%
more inbound links to their
websites
•Companies that blog get 55% more website visitors
Courtesy: Hubspot
BEFORE YOU BLOG, ASK YOURSELF…
What are your business goals?
BEFORE YOU BLOG, ASK YOURSELF…
Who is your target audience?
BEFORE YOU BLOG, ASK YOURSELF…
What problems or concerns does
your audience have that you can
help solve?
FIND YOUR WHY
FIND YOUR WHY
Enabling Women to Have
More Quality Time with
Their Families
FIND YOUR WHY
FIND YOUR WHY
Help Engineers Answer the
Most Challenging
Industrial Solder Questions
FIND YOUR WHY
Help Engineers Answer the
Most Challenging
Industrial Solder Questions
600% Jump in Leads
“Get Engineers Talking to Engineers”
MISSION STATEMENT
MISSION STATEMENT
Welcome to Inc.com, the place where entrepreneurs
and business owners can find useful information,
advice, insights, resources & inspiration for running &
growing their businesses.
MISSION STATEMENT
Welcome to Inc.com, the place where entrepreneurs
and business owners can find useful information,
advice, insights, resources & inspiration for running &
growing their businesses.
1. Who is target audience?
2. What will be delivered?
3. What is outcome for
audience?
BEFORE YOU BLOG, ASK YOURSELF…
What platform will you use?
• Self-hosted on website
• Via Wordpress
.ORG VS. .COM
• More versatility vs. - Easy to use
• Better plugins - Ads not allowed
• Pay for hosting - Follow TOS
• You’re in control - $ to customize
CONTENT IDEAS
SHARE YOUR EXPERTISE
• Write about things you know
SHARE YOUR EXPERTISE
• Write about things you know
• Add commentary to industry news
SHARE BREAKING NEWS
Get in front of your audience
Be Timely!
ASK OPEN-ENDED QUESTIONS
• What do you think of …. ?
• How would you do it better?
PROMOTE EVENTS
INVITE “EXPERT” GUESTS
HOW DO YOU GET READERS?
Need attention-grabbing titles
8 out of 10 read blog titles…
HOW DO YOU GET READERS?
Need attention-grabbing titles
8 out of 10 read blog titles…
only 2 of 10 read rest of article
HOW DO YOU GET READERS?
Use Numbers in Title
- Get 3-8x more traffic
BLOG TITLE CATEGORIES
• Direct – “7 Step Outline to…”
• News – “New, Announcing…”
BLOG TITLE CATEGORIES
• How to – “How to write a blog article”
• Question – “Are these ….?”
BLOG TITLE CATEGORIES
• Command – “Do this…”
• Info – “2 things you won’t find here…”
• Testimonial
BEST PRACTICES
KEEP SEO IN MIND
• Customize post URL with keywords
• Use SEO plugins: All in One SEO Pack
• Use Alt Text for images
• Use Tags
USE KEYWORDS IN TITLE & BODY
LINK INTERNALLY
Title and
Subhead
PROVIDE LINKS TO OTHER BLOGS
USE OTHER SOCIAL MEDIA SITES
RESPOND TO COMMENTS
• Reply in your blog or…
• Send an email
COMMENT ON OTHER BLOGS
KEEP COPY SHORT
• 250-500 words
KEEP COPY SHORT
• 250-500 words
• One idea per post
KEEP COPY SHORT
• 250-500 words
• One idea per post
• Article series
SPICE UP YOUR CONTENT
• Use Pictures or Videos
MAKE IT EASY TO SUBSCRIBE
OTHER TIPS…
• Know your call to action
• Visit website
• Email for a quote
• Sign up for newsletter
• Social Share
HOW DO YOU FIND IDEAS?
• Read other blogs
• Google Alerts
• Quora
• Twitter Search
HOT TIP!
HOT TIP!
Golden Rule:
They Ask, You Answer!
WHAT’S THE PAYOFF?
154 Leads from 3/09 – 6/12 for a dozen
different keywords
That one article has generated
$1,700,000.00
CONTENT FORMULA
Answer questions based on
these three criteria:
•Costs
•Problems
•Comparisons
MEASURE RESULTS
Ex. Google Analytics
MEASURE RESULTS
I’VE GOT A BLOG, NOW WHAT?
Repurpose your content
Podcasts
Videos
Slideshow
SUMMARY
• Use keywords for search
• “#’s” and “How to” titles get best
results
• Embrace honesty, answer customer
questions
• Leverage social networking sites
• Repurpose content for maximum value
FOR MORE SOCIAL MEDIA TRAINING, VISIT GLORIARAND.ME
Facebook.com/GloriaRandCopywriter
Twitter: @GloriaRand
YouTube.com/GloriaRandVideos