expert excel essentials: saving you time, resources, and headaches

March 5, 2015

Expert Excel Essentials: Saving You

Time, Resources, and Headaches

Brett Snyder President, Knucklepuck

@BrettASnyder

searchmarketingexpo.com

@BrettASnyder #SMX #33D

Brett Snyder President, Knucklepuck

• Integrated digital marketing

• Be Where Your Audience Is!

• Twitter: @BrettASnyder



flickr.com/photos/andresthor/3963368371/



flickr.com/photos/darthmauldds/9670304238



flickr.com/photos/theo_reth/3263826813/



Simple Data

Valuable Data

Actionable Data



Technical Audit: Canonical Tag Inconsistencies



Canonical Tags



=IF



=IF

=IF(B3=C3,"Match","No Match")



=IF



=IF

=IF(B3=C3,"Match","No Match")



=IF

=IF(Logical Test, Value if Yes, Value if No)



Nested Functions



Nested Functions\



Nested Functions

=IF(F20=0,"∞%",(F19-F20)/F20)



Nested Functions

=IF(Logical Test, Value if Yes, Value if No)



Nested Functions

=IF(F20=0,"∞%",(F19-F20)/F20)



Nested Functions



Nested Functions

=IF(F6=G6,"No Change",(IF(G6="200",SUBSTITUTE("200",G6,0),G6))-(IF(F6="200",SUBSTITUTE("200",F6,0),F6)))



http://bit.ly/excel-excellence






Analytics Audit: Find Pages Driving No Traffic



Google Analytics



Landing Pages



=CONCATENATE

=CONCATENATE("http://www.brettasnyder.com",C3)



=CONCATENATE



Screaming Frog



=VLOOKUP

=VLOOKUP(B3,'Google Analytics'!B:D,3,FALSE)



=VLOOKUP



=VLOOKUP

No organic traffic to this page!



NOINDEX

Oh snap!



=VLOOKUP



=VLOOKUP

=IF(B6="total","total1",IF(B6="total1","",IF(ISBLANK(F7),"total",IF(F7=F8,F7,CONCATENATE(F7,"1")))))



=VLOOKUP



=VLOOKUP

=VLOOKUP("organic",B6:P42,7,FALSE)



=VLOOKUP

=(VLOOKUP("organic",B6:P42,7,FALSE)-VLOOKUP("organic1",B6:P42,7,FALSE))/VLOOKUP("organic1",B6:P42,7,FALSE)



=VLOOKUP



Competitive Analysis: Removing Duplicate Domains



Duplicate Domains



flickr.com/photos/dandechiaro/4253312588



=LEFT



=LEFT

=LEFT(C3,FIND("/",C3,9))



=LEFT



Remove Duplicates



http://bit.ly/remove-duplicate-domains









Final Thoughts



Excel is the most versatile problem-solving tool you have



Goal is to transform actual data into actionable data



Determine what solution you need, then back into the problem



flickr.com/photos/darthmauldds/9670304238



Thank You!

Brett Snyder

President, Knucklepuck [email protected]

@BrettASnyder

TO LEARN MORE OR FOR ANY QUESTIONS:

expert excel essentials: saving you time, resources, and headaches

Marketing

d flickr

d http

d noindex

d nested functions

d canonical tags

d google analytics

d analytics audit

d landing pages