expert excel essentials - smx west 2015

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Expert Excel Essentials Brett Snyder President, Knucklepuck @BrettASnyder Saving You Time, Resources, and Headaches

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Page 1: Expert Excel Essentials - SMX West 2015

Expert Excel Essentials

Brett Snyder

President, Knucklepuck

@BrettASnyder

Saving You Time, Resources, and Headaches

Page 2: Expert Excel Essentials - SMX West 2015

Brett Snyder

President, Knucklepuck

• Integrated digital marketing

• Be Where Your Audience Is!

• Twitter: @BrettASnyder

@BrettASnyder #smx

Page 3: Expert Excel Essentials - SMX West 2015

@BrettASnyder flickr.com/photos/andresthor/3963368371/

Page 4: Expert Excel Essentials - SMX West 2015

@BrettASnyder flickr.com/photos/darthmauldds/9670304238

Page 5: Expert Excel Essentials - SMX West 2015

@BrettASnyder flickr.com/photos/theo_reth/3263826813/

Page 6: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

Page 7: Expert Excel Essentials - SMX West 2015

#smx@BrettASnyder

Simple Data

Valuable Data

Actionable Data

Page 8: Expert Excel Essentials - SMX West 2015

Technical Audit: Canonical Tag Inconsistencies

@BrettASnyder #smx

Page 9: Expert Excel Essentials - SMX West 2015

Canonical Tags

@BrettASnyder #smx

Page 10: Expert Excel Essentials - SMX West 2015

Canonical Tags

@BrettASnyder #smx

Page 11: Expert Excel Essentials - SMX West 2015

=IF

@BrettASnyder #smx

Page 12: Expert Excel Essentials - SMX West 2015

=IF

@BrettASnyder #smx

=IF(B3=C3,"Match","No Match")

Page 13: Expert Excel Essentials - SMX West 2015

=IF

@BrettASnyder #smx

Page 14: Expert Excel Essentials - SMX West 2015

=IF

@BrettASnyder #smx

=IF(B3=C3,"Match","No Match")

Page 15: Expert Excel Essentials - SMX West 2015

=IF

@BrettASnyder #smx

=IF(Logical Test, Value if Yes, Value if No)

Page 16: Expert Excel Essentials - SMX West 2015

Nested Functions

@BrettASnyder #smx

Page 17: Expert Excel Essentials - SMX West 2015

Nested Functions

@BrettASnyder #smx

Page 18: Expert Excel Essentials - SMX West 2015

Nested Functions

@BrettASnyder #smx

Page 19: Expert Excel Essentials - SMX West 2015

Nested Functions\

@BrettASnyder #smx

Page 20: Expert Excel Essentials - SMX West 2015

Nested Functions

@BrettASnyder #smx

=IF(F20=0,"∞%",(F19-F20)/F20)

Page 21: Expert Excel Essentials - SMX West 2015

Nested Functions

@BrettASnyder #smx

=IF(Logical Test, Value if Yes, Value if No)

Page 22: Expert Excel Essentials - SMX West 2015

Nested Functions

@BrettASnyder #smx

=IF(F20=0,"∞%",(F19-F20)/F20)

Page 23: Expert Excel Essentials - SMX West 2015

Nested Functions

@BrettASnyder #smx

Page 24: Expert Excel Essentials - SMX West 2015

Nested Functions

@BrettASnyder #smx

=IF(F6=G6,"No Change",(IF(G6="200",SUBSTITUTE("200",G6,0),G6))-(IF(F6="200",SUBSTITUTE("200",F6,0),F6)))

Page 25: Expert Excel Essentials - SMX West 2015

http://bit.ly/excel-excellence

@BrettASnyder #smx

Page 26: Expert Excel Essentials - SMX West 2015

Analytics Audit:Find Pages Driving No Traffic

@BrettASnyder #smx

Page 27: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

Google Analytics

Page 28: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

Landing Pages

Page 29: Expert Excel Essentials - SMX West 2015

Landing Pages

@BrettASnyder #smx

Page 30: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=CONCATENATE

=CONCATENATE("http://www.brettasnyder.com",C3)

Page 31: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=CONCATENATE

Page 32: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

Screaming Frog

Page 33: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=VLOOKUP

=VLOOKUP(B3,'Google Analytics'!B:D,3,FALSE)

Page 34: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=VLOOKUP

Page 35: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=VLOOKUP

No organic traffic to this page!

Page 36: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

NOINDEX

Oh snap!

Page 37: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=VLOOKUP

Page 38: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=VLOOKUP

=IF(B6="total","total1",IF(B6="total1","",IF(ISBLANK(F7),"total",IF(F7=F8,F7,CONCATENATE(F7,"1")))))

Page 39: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=VLOOKUP

Page 40: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=VLOOKUP

=VLOOKUP("organic",B6:P42,7,FALSE)

Page 41: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=VLOOKUP

=(VLOOKUP("organic",B6:P42,7,FALSE)-VLOOKUP("organic1",B6:P42,7,FALSE))/VLOOKUP("organic1",B6:P42,7,FALSE)

Page 42: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

=VLOOKUP

Page 43: Expert Excel Essentials - SMX West 2015

Competitive Analysis: Removing Duplicate Domains

@BrettASnyder #smx

Page 44: Expert Excel Essentials - SMX West 2015

Duplicate Domains

@BrettASnyder #smx

Page 45: Expert Excel Essentials - SMX West 2015

Duplicate Domains

@BrettASnyder #smx

Page 46: Expert Excel Essentials - SMX West 2015

Duplicate Domains

@BrettASnyder #smx

Page 47: Expert Excel Essentials - SMX West 2015

@BrettASnyder flickr.com/photos/dandechiaro/4253312588

Page 48: Expert Excel Essentials - SMX West 2015

=LEFT

@BrettASnyder #smx

Page 49: Expert Excel Essentials - SMX West 2015

=LEFT

@BrettASnyder #smx

=LEFT(C3,FIND("/",C3,9))

Page 50: Expert Excel Essentials - SMX West 2015

=LEFT

@BrettASnyder #smx

Page 51: Expert Excel Essentials - SMX West 2015

Remove Duplicates

@BrettASnyder #smx

Page 52: Expert Excel Essentials - SMX West 2015

@BrettASnyder #smx

Page 53: Expert Excel Essentials - SMX West 2015

http://bit.ly/remove-duplicate-domains

@BrettASnyder #smx

Page 54: Expert Excel Essentials - SMX West 2015

Final Thoughts

@BrettASnyder #smx

Page 55: Expert Excel Essentials - SMX West 2015

Excel is the most versatile problem-solving tool you have

@BrettASnyder #smx

Page 56: Expert Excel Essentials - SMX West 2015

Goal is to transform actual data into actionable data

@BrettASnyder #smx

Page 57: Expert Excel Essentials - SMX West 2015

Determine what solution you need, then back into the problem

@BrettASnyder #smx

Page 58: Expert Excel Essentials - SMX West 2015

@BrettASnyder flickr.com/photos/darthmauldds/9670304238

Page 59: Expert Excel Essentials - SMX West 2015

Thank You!

Brett Snyder

President, Knucklepuck

[email protected]

@BrettASnyder

TO LEARN MORE OR FOR ANY QUESTIONS:

@BrettASnyder #smx