expert training & qualifications in digital business … · "the experience i had of the...

EXPERT TRAINING &

QUALIFICATIONS IN

DIGITAL BUSINESS AND

MARKETING

The Certificate in Online Business (COB)

We Offer You

Industry-Recognised Certification Programs Classroom – Consultative courses

at your offices

E-Learning

Blended E-Learning/ Classroom

Self-Study Course Box Sets (Printed books + online course)

Bespoke Courses E-Commerce, Digital Marketing, E-

Business, Digital Transformation, Strategy

Conferences – Combined Certification & Bespoke Training

The Certificate in Online Business Ltd May 2017

The Certificate in Online Business

- Industry developed

- Industry recognised

- Developed by experts


COB Certified E-Business Manager

COB Certified E-Commerce Manager

COB Certified Digital Marketing Manager

What is COB Certified?


COB (Certificate in Online Business) brands founded in 2008 and established by Deborah Collier

COB Certified series developed by leading industry experts

Globally recognised by leading well-known brands and governments around the globe

COB is Industry-Recognised


Procter & Gamble

Three (Hutchison 3G UK)

House of Fraser

Croatia Airlines

Historic Scotland

Schneider Electric Europe & China

South African Post Office

Saudi Stock Exchange - Tadawul

Ernst & Young

Royal Canin (A Mars company)

Ministry of Education Oman

The Dune Group

SABIC

Saudi Post

Saudi Airlines Catering

AXA Insurance

Thales-Raytheon

Saudi Investment Bank

Zain Telecom

Jeddah Chamber of Commerce

Brady Corporation

Delta Airlines

Information Technology Authority -Government of Oman

Taking our self-study & e-learning courses:

AMG Group (Rossignol, Asolo, Litchfield...)

Loughborough University Staff

Mars

Roumaan.com

L’Oreal

Some of the more well-known brands who take COB Certified training:-

COB Certified Highlights


Well-established and perfected since 2008

Global audience

Delivers value to employees and organisations Increase sales and efficiency

Enhance reputation and branding

Reduce waste and overall costs

First-class reputation – Powerful insights, enabling teams, high-quality

Excellent testimonials from blue-chip organisations, governments, and SMEs

Partner testing centres include the British Council, and universities and institutes globally


5-day E-Business Management Course

E-Learning or Self-Study Course Box Set

Audience: Business Owners

Portal/Intranet managers/Directors

Digital marketing managers/Directors

Web and e-commerce managers/Directors

Heads of Online


Sample Classroom Testimonial

"The experience I had of the COBCertified E-Business Manager Programwas remarkable, and very fulfilling.Being introduced to the world of E-Business was worth the investment.The e-business strategy and planningelements were particularly interesting,as it required a shift in mind-set fromthe traditional strategy managementplanning. I recommend this course, asit not only taps into the commerceelement, but also on how efficiencycan be achieved through automation".Portia Matsena, then ActingGeneral Manager Commercial,South African Post Office


Sample ClassroomTestimonial

The trainer really brings 'talks that walk' with useful and actionable insights. Being an active listener the course was interactive and creative, which helps to participate and remember things. I encourage anyone, from beginners to experts, to attend COB courses. It refreshed my memory on risk management, legal aspects of ecommerce and also key site design and ergonomy how to". Christophe Ferrasse, then Global E-Business Leader, Royal Canin -A Mars Company


Course Content

E-Business Strategy, Planning & Management

E-Commerce Planning

Content Strategy & Customer Experience

Online Marketing and Branding

COB Certification -Review, Exercises and Exam

Read Full Course Information


http://www.cobcertified.com/cob-certified-ebusiness-manager.html


5-day E-Commerce Management Classroom Program

E-Learning or Self-Study Course Box Set

Audience: E-Commerce and Multi-

Channel Store Owners and Managers

Heads of E-Commerce and Online

E-Commerce Teams

Web Merchandisers

Business Development Managers


Sample ClassroomTestimonial

"I attended the COB Certified E-Commerce Manager course in April 2014, The week-long training was an enjoyable and very informative experience which I would highly recommend to anyone who works in the field of eCommerce". Elisa Pogliano, E-Commerce Leader Procter & Gamble UK & Ireland (Now Director Omni-Channel at Mattel)



"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..."Jacqueline Harper –Director Online

"I would recommend the course for someone who is looking for a complete high-level view of E-Commerce, the course content is extensive within the 5 days so it will equip you well for the future, whether it be your own business or in your workplace..." Chris Chapman – then Online Commercial Performance Manager, Hutchison 3G


Course Content

E-Commerce Planning

Web Content Strategy and Customer Experience

Online Marketing for Retailers

Web Merchandising for Optimum Sales

COB Certification -Review, Exercises and ExamRead Full Course Information


http://www.cobcertified.com/cob-certified-ecommerce-manager.html

COB Certified Digital Marketing

Manager

5-Day Digital Marketing Manager Program

Upcoming E-Learning with Live Online Webinars

Audience:

Digital Marketing Managers and Directors

Marketing Department Directors and Teams

Heads of Online

Business Owners



"I will strongly recommend anyone who would like to improve his/her skills in planning for digital marketing to attend the COB Certified Digital Marketing Manager course because they will get step by step learning of the process and strategies. It will definitely add new skills to them". Naema Alibimani, Portal Marketing Team Oman Ministry of Education

Ministry of Education

Sultanate of Oman


Course Content

Digital Marketing & Advertising Strategy, Email Marketing, SEO and Emerging Technologies

Web Content Strategy and Customer Experience

Pay-Per-Click Advertising

Social Media Marketing and Networking

COB Certification -Review, Exercises and ExamRead Full Course Information


http://www.cobcertified.com/digital-marketing-qualification.html

What do delegates receive?

First-Class Training

Quality Training

Pack

6-months post-

course support


Authorised Testing Centres (ATPs)


View Full List of Authorised

Testing Centres

Or visit COBCertified.com

http://www.cobcertified.com/authorised-testing-centres.html

COB Certified Exams – Where?


During the Final Day of an On-Site COB Certified Course

Authorised Testing Centres Globally (ATP) Invigilate

Exam retakes

Self-study and e-learning course exams

They do NOT mark the exams

They do NOT issue COB Certified qualifications

All certifications are marked, issued and approved by the COB Certified Examinations Council

Official Training Materials

Each classroom

student course pack

includes 6 A4

Study/Workbooks + 1

Classroom exclusive

presentation book

Access to powerful

time and cost-saving

downloadable

templates


Sample Course Books

Individual Days as 1-Day

Some days attended as individual courses by employees not following full COB Certified Program

Available only with on-site certification programs, or as part of a bespoke course/ conference

1-Day Content Strategy

1-Day Social Media Marketing & Networking

1-Day Pay-Per-Click

1-Day Introduction to Digital Marketing & Advertising


1-Day Content Strategy &

Management Course

Enables web teams to enhance online user experience and engage customers to buy, subscribe and interact.

Audience: Business Owners

Heads of Online

Web Content Managers

Web Publishers and Web Writers


1-Day Pay-Per-Click Advertising

The essential course for any business owner or marketer, planning or implementing a pay-per-click advertising campaign.

Audience: In-House Marketing

Teams

Web Site Managers

Small Business Owners

Google AdwordsQualified Trainer


1-Day Social Media Marketing &

Networking Course

Get your own Social

Media Game Plan!

Audience:

Business Owners

Sales & Marketing

Teams

Public Relations

Teams and Public

Figures


E-Learning Course Vouchers –

Corporate Volume Orders


The Options


Tracks



COB Certified E-Commerce + E-Business Manager

COB Certified Digital Marketing Manager –Combined Live Online + E-Learning - Upcoming

Languages

English only

Upcoming Multi-Lingual

Download E-Learning Guide

Download E-Learning Guide (PDF 1.7MB)

Evaluate – Free Trials available on course signup pagesAccess Free Trials

Full Info -Visit COBCertified.com


http://www.cobcertified.com/downloads/COB-Certified-ELearning-Courses-Guide.pdf

http://ecourses.cobcertified.com/

http://www.cobcertified.com/

Bespoke at Your Offices

Available Internationally

For 6 – 12 Delegates

Content-focused on your organisation and initiatives

Blended options available

Bespoke + Certification Conferences available

Tailor-made Certificate in Online Business E.g. COB Certified

Category Manager – Al Futtaim

Available with ongoing regular on-site courses


A Typical Engagement

Evaluate our business, our web site and provide advice and training on how to increase sales

how to reduce costs

how to increase efficiency

how enhance our reputation

how to build our brand

how to restructure our team

how to engage our employees to use our Intranet more effectively


The Process

Pre-Sales Consultancy

Evaluate client needs

Prepare consultancy and training proposal

Proposal/Offer negotiated and agreed

Complete in-depth consultancy with client

Business Analysis

E.g. Competitors, Goals, Challenges, Budget, Teams, Skills, Constraints, Processes and Suppliers

Develop training course and online training space

Deliver training course

6-months post course support relating to program


Typical Training Subjects

Multi-Channel and Web Merchandising

Category Management

E-Commerce and Planning

Usability, Accessibility and Content Strategy

Web Writing and SEO

Mobile Marketing and Commerce

Marketing Strategy

Social Media Marketing

Email Marketing

Pay-Per-Click Advertising

More Digital Advertising and Future Digital Advertising

Enterprise Resource Planning


Bespoke Training Testimonials &

Case Studies


The following case studies & testimonials were

written about The Certificate in Online Business

founder and the training enablement team

members, who joined The Certificate in Online

Business, from her previous consulting firm.

Seagate – Consultative Training


Our founder:

Developed a Seagate social media marketing strategy

Designed and delivered a program to enable the marketing management team to:

Influence merchandising & positioning of products to maximise sales on partner retail sites

Maximise efficiency of product information and assets distribution to multiple partner retail sites

Deliver effective banner advertising

Study effectiveness against the competition

Enable effective online merchandising and content strategy

John Lewis – Multi-Channel

Merchandising

Our founder:

Collaborated with John Lewis in development of multi-channel merchandising program

Online meets in-store

Program contributed as part of a wider John Lewis strategy, sales increase of £60.6 million


Sample Testimonial

"Your tailored marketing program has enabled

us to formulate a digital marketing strategy.

We have taken away a lot of practical actions

and strategy to drive our e-commerce

forward". Ed Webb, Chairman Webbs

Garden Centres and webbsdirect.com


Sample Testimonial

“ The trainer delivered a session which conveyed the technical aspects of SEO but combined this with a marketing awareness of how this can be used to target specific niches.

This was followed with an explanation of how to direct a user once they reach your page.

It provided us with specific understanding of the steps involved in turning Google searches into company profits" Adrian O'Flynn - Business Development Manager Mind Associates


Sample Testimonial

"The tailored Pay-Per-Click Advertising

Workshop you provided exceeded our

expectations. The program was very hands on

and enabled us to see our real data and make

changes as we sat in the training. Knowing we

had an online resource and phone contact

after the training was comforting" Phil May,

Marketing Director, Be In Shape


Sample Testimonial

“The trainer taught me how to write for the web, breaking down content and giving readers nuggets, enticing them to read more. I was also given an invaluable list of key selling phrases pertaining to my business. I was taught how to merchandise products in the best possible way and, during the coaching sessions, The trainer was great at explaining everything very clearly until I grasped it”. Deborah Grant, Deborah Grant Herbal Medicine


Contact us for further information

Call us on +44 208 123 6392

Or email us via

www.COBCertified.com


expert training & qualifications in digital business … · "the experience i had of the...

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