experts’ perspective on education management in electronic media age for development of digital...

The Fifth TCU International e-Learning Conference “Overcome the Uncertainty of Technology in Education”

August 5-6, 2014, in Bangkok, Thailand

Chantana Papattha Ph.D. Student

Ph.D. Program in Information and Communication Technology for Education, Faculty of Technical Education, King Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.

Namon Jeerungsuwan, Ph.D. Associate Professor and Director

Prachyanun Nilsook, Ph.D. Associate Professor



Chantana Papattha, Prachyanun Nilsook, and Namon Jeerungsuwan


Research Background

Research Objectives

Research Methodologies

Research Results

Acknowledgements



Quality education management

21st century outcome learning framework

Graduates’ characteristics of mass communication

Mass communication officer in electronic media

age





To experts’ perspective about of mass media

officers’ characteristic in electronic media age

To study experts’ perspective on education

management in electronic media age to develop

digital mass media officer





The qualitative research was to in-depth interview form the

seven media’s leadership experts:

Mass communication organizations

Administrator in universities

Researchers conducted the data research from in-depth

interview

Description data presentation





Result of the research study presented the following results by

seven experts:

Part 1 results: There were ten essential elements of digital

mass media officers’ characteristic to manage education in

electronic media age

Part 2 result: There were there were three factors essential on

education management in electronic media age to develop

digital mass media officer





Experts’ perspective Experts Digital mass media

officers’ characteristic 1 2 3 4 5 6 7

1. Interdisciplinary knowledge 2. Keenness - 3. Writing Skill - - - - - - 4. Creative Thinking 5. Analysis Thinking - - - 6. Synthesis Thinking - - - - - - 7. Critical Thinking - - 8. Media Literacy - - 9. Flexibility - - - - - - 10. Active Learning and learning person 11. Mass Communication Ethic 12. Public Consciousness and responsibility - - 13. Multi-Skills

Table 1: Synthesis experts’ perspective about of digital mass media officers’ characteristic in electronic media age





Table 2: Synthesis experts’ perspective about of education management in electronic media age to develop digital mass media officer

Experts’ perspective Experts Education Management

in Electronic Media Age 1 2 3 4 5 6 7

Curriculum

1. Fundamental Knowledge

2. Professional Knowledge and Skill

3. Interdisciplinary Knowledge -

Learning Management 1. Cognitive Development

2. Authentic Learning

3. Social Learning - -

4. Flexibility Learning - - -

5. Career and Learning Skills

6. Collaborative Learning - -

7. Mental Model Building -

Learning Environment 1. Inside the Classroom

2. Outside the Classroom





Figure 1: Mind map of factors essential for education management in electronic media age to develop digital mass media officer Source: Designed by Chantana Papattha (2014)





Figure 2: Elements of curriculum Factor Source: Designed by Chantana Papattha (2014)



Fundamental Knowledge

Professional Knowledge and Skills

Interdisciplinary Knowledge



Figure 3: Fundamental knowledge Source: Designed by Chantana Papattha (2014)



Free elective

Main course

General course

Fundamental Knowledge

General Course

Main Course Subject

Free Elective Subject



Figure 4: professional knowledge and skills Source: Designed by Chantana Papattha (2014)



Contents Knowledge

Device Skills

professional knowledge and

skills

Professional Knowledge and Skills



Figure 5: Interdisciplinary knowledge Source: http://www.theberkeleygraduate.com/wp-content/uploads/2014/02/Interdisciplinary-Learning.png



Interdisciplinary Knowledge






Cognitive Development

Career and Leaning Skills

Learning Model







Critical Thinking

Analysis Thinking


Creative Thinking

Mental Model and Building

Career Skills

Multi-Skills Media

Convergent

Contents

Moral and

Ethical

Device

Learning Skills

Multi-Skills






Career and Learning Skills






Learning Model

Authentic Learning

Flexibility Learning

Social Learning

Collabor-ative

Learning






Inside Classroom

Outside Classroom



Figure 11: Inside Classroom Source: www.google.com, http://www.lacollege.edu/content/department-communication-studies-0



Inside

classroom



Figure 4: Interdisciplinary knowledge Source: www.google.com, http://www2.furman.edu/academics/communication-studies/Prospective-Students/Pages/default.aspx



Outside

classroom



The result of the research

study was a model to conduct

the education management

consisted of three factors

included curriculum, learning

management, and learning

environment



Learning Management

Learning Environment

Curriculum



The result of the research study were:

to design education management model in

electronic media age

to develop or approve curriculum for mass

communication or communication arts





Rajamangala University of Technology

Phra Nakhon (RMUTP),Thailand

King Mongkut’s University of Technology

North Bangkok (KMUTNB), Thailand





Seven Experts who are the mass media leadership



Mr.Paitoon Hiranpradit Deputy Director, The Government Public Relations Department

Assistant Professor Dr.Thanthakarn Duangratana Dean, Faculty of Communication Arts, Dhurakij Pundit University, President of the Communication Academic Association of Thailand

Assistant Professor Dr.Karndee Leopairote An assistant professor at the Department of Operations Management, Thammasat Business School and an academic advisor of ASEAN Business Mr.Bhichai Sirichantanun

Managing Diractor, Thaicoon-BrandAge Holding Co.,Ltd. Mr.Thakoon Boonparn

General Manager, Matichon Public Co., Ltd. Mr.Supachai Suchartsuthatham

Head of Public Relations, Matichon Public Co., Ltd. Mr.Chatchai Tawantarong

Chief Operating Officer, Triple V Broadcasting Co., Ltd. (ThairatTV)





My e-mail: [email protected]