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Experts’ Sensemaking During the 2003 SARS Crisis Iva Seto, PhDc Dr. David Johnstone Dr. Jennifer Campbell-Meier ISCRAM 2018: Resilience to cope with the unexpected

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Page 1: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Experts’ Sensemaking During the 2003 SARS Crisis

Iva Seto, PhDcDr. David Johnstone

Dr. Jennifer Campbell-MeierISCRAM 2018: Resilience to cope with the unexpected

Page 2: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Agenda

• Introduction

• Methods

• Concepts

• Results: Newspapers

• Preliminary results: Interviews

• Conclusions

• Questions

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Page 3: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Metropole Hotel, Hong Kong: Feb 21, 2003

3Braden et al., 2013.

Page 4: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Public Health Crises

Different from other types of crises (Bissell & Kirsch, 2013):

• Infectious diseases crisis response - long duration • incubate, can amplify in community

• potential to spread around the world with the speed of air travel

• Earthquakes, tsunamis, wildfires response (acutewithin minutes to a few days)

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Page 5: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Severe Acute Respiratory Syndrome (SARS)

First probable case was Nov 16, 2002 in China.

Worldwide cases: 8096

Worldwide deaths: 774

WHO declared crisis over on July 5, 2003.

5http://www.who.int/csr/sars/country/table2004_04_21/en/

Page 6: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Cases (deaths) by Country

6Morens et al., 2004

Page 7: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Emerging disease – facing the unknown

• Index case arrived Toronto Feb 23, 2003.• Emergency declared March 26, 2003.

• Decision-makers need answers to these questions as they affect crisis response :

➢What is the cause of SARS?➢How is SARS transmitted?➢What is the incubation period?

• Who answers these questions?

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Page 8: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Experts

• Public health officers

• Infectious disease specialists

• Infection prevention and control experts

• Personal protective equipment (PPE) experts

• Medical microbiologists

• etc

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Page 9: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Research goal

• To explore the social sensemaking processes among experts (scientists, doctors, and other professionals) that are working together to provide advice to decision-makers in public health crisis response

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Page 10: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Methods

Why newspapers?

• Following social sensemaking of SARS in real-time, over time, from a Canadian perspective

• Two major Canadian newspapers: The Globe and Mail, Toronto Star – searched and retrieved articles relevant to SARS from mid-March to early July 2003.

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Page 11: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Methods cont’d

399 Articles

Total of 722 pages single spaced

3199 articles retrieved

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Include Exclude

Full articles

Primary topic of SARS

Canadian response (or relevant to)

Letters to editor that are written byexperts (doctors, epidemiologists,etc)

Articles that are not relevant toSARS, or only mention SARS, but itis not the main topic

Political, societal, or economicimpact of SARS

Drug therapy for SARS

Page 12: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Data analysis

Constructivist Grounded Theory Method (Charmaz, 2014)

Three stages:

• Initial coding, focused coding, and theoretical coding

• Reducing data to key concepts and processes

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Page 13: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Concepts• Sensemaking (Weick, 1995) is a meaning creation

process.

• Triggered when current experience (cues) does not match expectations (frames).

• Meaning creation has two parts (Weick, 1995):• Enaction – taking action based on some initial

assumptions about the situation.• Interpretation – information generated by the action is

processed.

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Sensemaking Triggered

Enaction interpretation

Meaning creation

Page 14: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Concepts cont’dFRAMES

A socially constructed set of assumptions, knowledge and expectations (Cornelissen & Werner, 2014)

CUES

Cues are units of meaningful information that are drawn from the environment, and can be in any medium, such as words, visuals, sensation, etc (Weick, 1995).

e.g. SARS: PPE, building SARS frame

e.g. “Terrorist”: commitment to frame (Cornelissen, Mantere & Vaara, 2014)

Sensemaking is a process of matching cues to frames (Weick, 1995).

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Page 15: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

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Sensemaking Triggered

Enaction Interpretation

Meaning creation

cues

frames

Social Sensemaking Process

Legend

Page 16: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Investigating the cause of SARS

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Page 17: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

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hMPV

Mar 24

SARS Co-V

Page 18: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

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hMPV

Mar 27 SARS Co-V

hMPV + SARS Co-V

Coincidence/ other

Page 19: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

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SARS Co-V hMPV

April 8-10

Page 20: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

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April 16

SARS Co-V (WHO)

SARS Co-V (Health Canada and CDC)

Page 21: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

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SARS Co-V (WHO)

treatmentApril 24-27 vaccineTesting

SARS Co-V (Health Canada and CDC)

planning

Page 22: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

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SARS Co-V

14% neither

May 1

SARS SARS: spectrum of disease

SARS Co-V

Page 23: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

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SARS Co-V: spectrum of disease in populationJune 18

Page 24: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Evolution of the SARS frame in long duration crisis sensemaking

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Page 25: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Newspapers to Interviews

• Newspaper findings show the evolution of the SARS frame in the three months of crisis response.

• Gained knowledge and experience through cycles of sensemaking

• But does not show the process of sensemaking

• How do the scientist advisors engage in sensemaking and provide guidance in crisis response, when there are so many unknowns and uncertainty?

Preliminary results

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Page 26: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Interviews

• Participants were serving on a scientific advisory committee, advising the government on the SARS crisis in Toronto.

• Experts in:• infection prevention and control

• infectious disease specialists

• public health

• other types of experts consulted as needed

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Page 27: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Coping with the unexpected

… the joint beliefs ‘I have capacity’ and ‘capacity makes a difference’, should reduce defensive perception and allow people to see more. As they see more, there is a greater probability that they will see some place where their intervention can make a difference (Weick, 1988, p. 311).

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Page 28: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Experts coping with the unexpected

I (we) have capacity• Plague in Africa • Treating patients early days of HIV• Decades of managing outbreaks• Trained disaster response teams

Capacity makes a difference• “No outbreak, no epidemic lasts forever, we’ll get

through this.”• Among experts, there was overwhelming consensus to

invest resources to fight spread of outbreak

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Page 29: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Preliminary conclusions

• There is a difference between long duration and acute crisis sensemaking. There may be implications for public health crisis response management.

• The joint beliefs ‘I have capacity’ and ‘capacity makes a difference’ can impact sensemaking.

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Page 30: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

References

Bissell, R., & Kirsch, T. (2013). Pandemic Scenario. In R. Bissell (Ed.), Preparedness and Response for Catastrophic Disasters. Boca Raton, FL: CRC Press.

Braden, C. R., Dowell, S. F., Jernigan, D. B., & Hughes, J. M. (2013). Progress in global surveillance and response capacity 10 years after severe acute respiratory syndrome. Emerg Infect Dis, 19(6), 864-869.

Charmaz, K. (2014). Constructing Grounded Theory. 2nd Ed. London, UK.: Sage Publications.

Cornelissen, J. P., Mantere, S., & Vaara, E. (2014). The contraction of meaning: The combined effect of communication, emotions, and materiality on sensemaking in the Stockwell shooting. Journal of Management Studies, 51(5), 699-736.

Cornelissen, J. P., & Werner, M. D. (2014). Putting framing in perspective: A review of framing and frame analysis across the management and organizational literature. The Academy of Management Annals, 8(1), 181-235.

Morens, D. M., Folkers, G. K., & Fauci, A. S. (2004). The challenge of emerging and re-emerging infectious diseases. Nature, 430(6996), 242-249.

Weick, K. E. (1988). Enacted sensemaking in crisis situations. Journal of Management Studies, 25(4), 305-317.

Weick, K. E. (1995). Sensemaking in Organizations. London, UK.: Sage Publications.

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Page 31: Experts’ Sensemaking During the 2003 SARS Crisis · expectations (Cornelissen & Werner, 2014) CUES Cues are units of meaningful information that are drawn from the environment,

Questions?

Iva Seto

PhD Candidate

[email protected]

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