ARC TargetOnePersonalized Promotions

for C-Stores

Predict. Personalize. Profit.

What is happening in the C-Store world?

Diverse formats fulfilling variety of shopping needs

Slow Sales Growth:

in 2012

Rapidly evolving customer behavior

Competition from other retail formats

Fuel Food Quick trips

C-store with auto-service

Drawing away truckers and fleet operators

What is your strategy?

C-store with fresh food

Attracting lunch-time customers

C-store with premium grocery

Targeting parents on the way home

Drug stores

Taking away quick-trips

Supermarketswith fuel

Taking away fuel customers

Multiple formats competing for the same wallet

Looking at C-Store customers

Fleet operators

Independent Truckers

Non-truckers

Who is your customer today

Contemporary lifestyle trends

Demand for healthy and high

quality food

Declining tobacco

consumption

Awareness on fuel

conservation

54% sales from households with income < $40,000 pa

65% of households with 2 members or less

Women spend more time at C-stores than men Women are the largest consumers

of coffee and fountain beverages

How do you keep pace with the changing landscape?

By reaching the right customer, with the right message at the right time through the right channel

Personalization is the key

ARC TargetOne can help you build a deep connection with your customers

Measure and perfect

marketing execution

Target customers with promotions relevant to them

Time your messages and influence their location Choice

Create new communication opportunities with geo-targeting, and scheduled and triggered promotions

Develop multi-channel communication strategy

ARC TargetOne: unmatched personalization and targeting capabilities

Triggered PromotionsRespond to customer interactions & basket conditions with appropriate offers and messagesConfigure intelligent rules for complex scenarios

Central Campaign ManagementManage all permutations from a central

command center, achieving 100% control

Customer Touch ControlCentrally manage customer’s touch history, touch rules, channel preferences and un-subscribes

Micro-SegmentationCreate and manage customer lists.Inherit external lists.Manage lists centrally to optimize targeting

ARC TargetOne

Channel PerformanceTrack campaign and promotion performance, channel effectiveness

Offer RecommendationRecommendations based on customer data and transaction history.Algorithm matches the best offers to best customers

Promotion SchedulingManage promotion calendarsSchedule automated communications - weekly mailers, loyalty program update, anniversary wishes

• Reach out to truckers on the road

• Offer value added services, personal care, vehicle service

ARC TargetOne in action Scenario

promotional campaign for fleet owners

• Cross –sell with fuel purchases

• Target with high margin in-store items (snacks, beverages & ready to eat)

• Set geo-location triggers • Personalize notifications

on services and in-store offers

ARC TargetOne in actionmaking your marketing $$ work hard

Build loyalty among non-truckers

Female Friendly

Tune your communication to customers’ trip needs

Rose has morning coffee on the road:

Invite her in store with offers on breakfast

My Time

John stops by for cigarettes: He’d love an offer on coffee?

Susie and her college mates need a quick bite between classes:

Tell them about yourready-to-eat menus

FamilyTime

Amber stops by to fill gas for a weekend road trip:

Entice her to stock up on snacks and candy

Scenario

FreshValue Fast

Your customer is moving fast. We help you keep pace

ARC TargetOne – target customers with offers they can’t refuse!

Explore how at

http://www.manthansystems.com/ca/arc-targetone