explore what the latest bi innovations mean to your business

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Explore What The Latest BI InnovationsMean To Your BusinessTimo Elliott, Global Innovation Evangelist, SAP

@timoelliott

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3

Analytics Takes Over The World…


88%

How Do Executives Make Decisions?

Aspect Consulting, 1997

12%Hard Facts

Gut Feel

90%

10%Hard Facts

Gut Feel

Economist Intelligence Unit, 2014

Why the worst-practice shaded 3D donut charts? JUST TO ANNOY DATA VISUALIZATION EXPERTS!


Benefits from Big Data Initiatives

#5 Identified new product opportunities (6%)

#4 More reliable decision making (9%)

#3 Improved operational efficiency (11%)

#2 Identified new business opportunities (31%)

#1 “DON’T KNOW” (51%)

Source: Information Difference Research Study Dec 2013: “Big Data Revealed”


Big Data On The Gartner Hype Cycle

Source: Gartner, August 2014

Innovation trigger Peak of Inflated Expectations

Trough of Disillusionment

Slope of Enlightenment

Plateau of Productivity

Big Data


Use AnalyticsToday

NeedAnalytics by 2020

Gartner, 2014

The Opportunity

Inability to see, understand, and optimize new opportunities

Inaccessible dataand technology Insights remain hidden

Complexity, cost, confusionSilos of approaches and analytic technologies

75%

10%

Slow decision making lacking future view

Rear view mirrorBI mentality


Four Big TrendsDashboards of Tomorrow

Prescriptive Analytics

Big Data Discovery

Analytics Culture


Predicting Prescriptive Analytics

Descriptive:What happened?

Diagnostic:Why did it happen?

Predictive:What will happen?

Prescriptive:How can we make it happen?

Taking Analytics To The Next Level?

Source: Gartner

DATA SCIENCE

QUIZ.

These numbers were found in two tax declarations. One is entirely made up. Which one?

EUR

127,-2.863,-

10.983,-694,-

29.309,-32,-

843,-119.846,-18.744,-

1.946,-275,-

EUR

937,-82.654,-18.465,-

725,-98.832,-

7.363,-4.538,-

38,-8.327,-

482,-2.945,-

1 2 3 4 5 6 7 8 9

30.1%

17.6%

12.5%

9.7%7.9%

6.7% 5.8% 5.1% 4.6%

Benford’s LawDistribution of the first digit of real-world sets of numbers that uniformly span several orders of magnitude

DATA SCIENCE

QUIZ.

These numbers were found in two tax declarations. One is entirely made up. Which one?

EUR

127,-2.863,-

10.983,-694,-

29.309,-32,-

843,-119.846,-18.744,-

1.946,-275,-

EUR

937,-82.654,-18.465,-

725,-98.832,-

7.363,-4.538,-

38,-8.327,-

482,-2.945,-

Benford's Law, also called the First-Digit Law

14© 2015 SAP SE or an SAP affiliate company. All rights reserved.

1999 to 2009

“Greece shows the largest deviation from Benford’s law with respect to all measures. [And] the suspicion of manipulating data has officially been confirmed by the European Commission.”

Fact and Fiction in EU-GovernmentalEconomic Data, 2011


Transport For London


Centerpoint Energy


Big Data Discovery


Big Data Discovery =

Big DataData DiscoveryData Science

Gartner Strategic Planning Assumption: By 2017, Big Data Discovery Will Evolve Into a Distinct Market Category


Big Data Discovery

• Volume, velocity, or variety of data

• Potential business impact

• Difficult to implement• Potentially expensive• Lack of skills available

• Ease of use• Agility and flexibility• Time-to-results• Installed user base

• Complexity of analysis

• Potential impact• Range of tools• Smart algorithms• Difficult to implement• Slow and complex• Narrow focus of

analysis

• Limited depth of information exploration

• Low complexity of analysis

BIGDATA

DATASCIENCE

DATADISCOVERY


Big Data Discovery

• Simpler to use than data science

• Accessible to a wider range of users

• Broad range of data manipulation features

• Able to handle new types of data sources

• With adequate performance for big data

BIG DATA

DISCOVERY


Potential impact per user

Potential user base

The Rise of the Citizen Data Scientist?

Business analyst

Data scientist

Citizen data scientist


Citizen Data Scientists


The Opportunity

New Business Opportunities

Traditional Analytics

Data Value

Volume / Variety / Velocity of Data

“Big Data Discovery” Data DiscoveryBig DataData Science


SAP’s Opportunity

Big Data

Discovery

SAP HANA (+ Hadoop etc.)

SAP Predictive Analytics 2.0

SAP Lumira


The Dashboards of Yesterday And

Tomorrow

Boardroom Redefined

Source:In-Memory Data Management: An Inflection Point for Enterprise Applications. Hasso Plattner Alexander Zeier


“Intricate calculations of sales by territories will appear as if by magic in the digital age ahead”


Decision Cockpits


Analytics Culture


Business vs. Corporate IT: “It’s Not You — It’s Your Data”

“We found, on average, that 45% of the data business people use resides outside of the enterprise BI environments.

An astonishingly miniscule 2% of business decision-makers reported using solely enterprise BI applications.

This is undoubtedly connected to 76% of business respondents indicating they continue to resort to spreadsheets and other homegrown BI applications to analyze BI data. ”

Source: Forrester

45%

55%

In enterprise systemsNot in enterprise system


Are you the taxi company, or Uber?


Culture: Suits AND Hoodies

Source: Gartner


Dashboardsof Tomorrow

Prescriptive Analytics

Big Data Discovery

Analytics Culture

See, understand, and optimize new opportunities

Conclusion


“Judge a man by his questions rather than his answers.”

Voltaire

Thank You!Timo ElliottVP, Global innovation Evangelist

[email protected] @timoelliott

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