Exploring a heterogeneous and fragmented digital ecosystem: Mobile content

H.ShinDigital Media and Communication Lab

Mobile ecosystemanalog -> digital

Convergence

heterogenous, fragmented

mobile television and videomobile musicmobile gamemobile adultmobile personalizationmobile user-generated contentmobile publishingmobile advertisingmobile gambling

1. player2. structure of content busi-nesses3. circumstances

A first approach

creative content processed information

Although boundaries are not well defined

New categorization

adapted, repurposedoriginal, augmented

Activities

Creation /ProductionDelivery /Distribution /AccessUse /Consumption /Interaction

Business model

different origins and cultures of mobile market players.mobile & content

Business model

flexible, application-centric,user-determined configura-tions.

Business model

welled garden vs internet-like

The unexpected guest

device supplier and application providers’ new roles

The circumstances for mobile usage

Local and context-aware contentUser-created and user-generated content

Convergence

Conclusion

Module, Openness