exploring mobile marketing today - litchfield mn chamber
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EXPLORING MOBILE MARKETING TODAY
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Mobile Site
Text Messagin
g
Mobile Paid
Advertising
Location Based
Mobile Apps
QR Codes
Email Marketin
g
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Email & Mobile
• 43% of email is opened on a mobile device
• Be concise in design & content
• Use single column layouts
• Subject Lines & Who it’s coming from
• Take it easy on Images
• Test whenever you can!
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Mobile is Social and Local
• Explosive growth accessing social
sites via mobile devices
• Businesses have opportunities to
create video and photo content
in unique ways
• Choose tools based on target
market
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Maximize local search
& review sites 2
Create a made for
mobile site
3
Use location based
marketing & social
networking4Communicate w/
customers via opt-in
text messaging
5
Attract offline but mobile
customers w/ QR Codes
6
Invest in mobile
search ads for
best/greater exposure
1
Small Steps in the Process
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Top 5 - What People Want from Mobile Site
1. Instant Click to Call your Business
2. Simple & Short Contact Forms
3. Location, Directions, Hours
4. Search Option to Find Content
5. Content scrolls vertically
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Mobile Site vs App
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Mobile Site
• Consist of HTML and is browser based
• Relies on Internet connection
• Available now, no download required
• Compatible with all devices
• Can be bookmarked and an icon placed on device
• Relatively lower investment to get started
• Easily updated and upgraded
• Easier to find and share
• Less expensive to support and maintain
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App
• Consists of computer code
• Application downloaded and installed on device
• May pull content and data from the Internet
• May download content
• Doesn’t always rely on the ‘net
• Better suited for interactivity and gaming
• More investment
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What do I need to go mobile?
• You will at minimum want a mobile
friendly web site
• Can be as simple as using relative design
• Can be a separate plugin
• Can be a separate site altogether
• (m.website.com, website.mobi)
• If you want a closer relationship with your
customers, invest in an app
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How do you want to interact?
• Mobile Site – always makes sense• Broader reach• Easily found in search engines• Can’t be deleted• Can be an App!
• App – why?• More interactivity• Works like a computer program• Native functionality (camera, GPS, SMS)• No Internet connection required
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What makes sense?
• Mobile site should be considered as first step in
developing a mobile web presence
• Rarely makes sense to build an app without
already having a mobile website in place
• Don’t invest in an app if your goal can easily be
accomplished by creating a mobile site
• App useful for developing an application for a very
specific purpose, not easily accomplished via a
web browser
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Reasons to build an app
• Interactivity with your customers
• As a sales tool (can replace printed media,
catalogs)
• Revenue
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Why Towmaster did• Strictly as a sales tool• Easier for sales group to use (hard time
loading images, PDF files, etc.)• Make it easy for dealers to show our products• Replace our printed price book
• Printing costs alone are $11,000 per printing (sometimes twice/yr)
• Mailing costs were $2,500-$4,000• Found our dealer rarely had the latest
pricing• Now can “instantly” place newest price
book at their fingertips AND remove the old pricing (they can still print out older pricing)
• In our app, we can update on the fly and have our most recent info on devices
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QR Codes
• Stands for “Quick Response Code”
• Invented in 1994 by Toyota's
subsidiary, Denso Wave to track vehicles
during manufacture
• have become common in consumer
advertising
• become a focus of advertising strategy
• use of QR codes is free of any license
• Microsoft created Tags
Towmaster.com
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QR Codes
• Uses• Send consumers to a web site or any URL
in general• Send consumers to a video• Send consumers to download a PDF• Allow consumers to download contact
information• Simply pop-up a text box with a message
• Risks• Malicious QR codes can put a device's
contents and user’s privacy at risk• Generally a printed QR code is safe, but a
sticker should cause concern
Towmaster Facebook
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QR Codes
• How to generate• Microsoft Tag (tag.microsoft.com) free
generator and tracking system• Can generate both Tags (Microsoft’s
version of QR codes), and std QR codes• Download and implement into your
marketing materials
Quick and simple way to start mobile presence.
Download our App
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