Expo & Bus Tour

June 19 - 21, 2017Detroit

Exhibitor Prospectus

SCHEDULEMONDAY, JUNE 19TH

1:00 PM - 7:00 PM Exhibitor Set-Up

TUESDAY, JUNE 20TH

9:00 AM - 10:00 AM Registration

10:00 AM - 5:00 PM Trade Show Expo Open

5:00 PM - 9:00 PM Exhibitor Tear Down

6:00 PM - 8:00 PM MCA Annual Dinner

WEDNESDAY, JUNE 21ST

7:00 AM - 12:00 PM Exhibitor Tear Down

9:00 AM - 10:00 AM Continental Breakfast

10:30 AM - 2:30 PM Carwash Tour

HOTEL iNFORMATiONMotorCity Casino Hotel2901 Grand River AvenueDetroit, MI 48201

For Reservations Call: 866-STAY-MCC (866-7829-622)or visit https://www.motorcitycasino.com/Hotel.aspx

Reserve a room by May 30th, 2017 to receive the discounted rate of $159 per night (plus taxes). Mention Midwest Carwash Association when making your reservation. (Subject to availability).

MCA Annual DiNNER Join us for dinner, awards and networking on June 20th following the show. Dinner, including a hosted bar, is $55 per person. Bring your staff, co-workers and customers for a fabulous meal and networking. Each registered exhibitor can receive one complimentary ticket, see details on registration form.

*This schedule is subject to change, check our website for the most up to date schedule.

Expo & Bus TourTour Locations

• Canton Auto Wash (Canton)• Jax Kar Wash (Southfield)• Paul’s Auto Wash (Clawson)• Pro Car Wash (Troy)

Fast talksIn 2017 education is king and we will have a variety of Fast Talks to leave every attendee taking away key information to take back to your wash.

Fast Talks will take place on the Expo floor during show hours so you never leave the action. Potential topics are below and are subject to change. For the most up-to-date list please visit www.MidwestCarWash.com.

• Social Media Tips and Tricks

• Free Vacs - Yes or No?

• LED Lighting

• Water Management

Interested in hosting a Fast Talk? Call us at 800.610.4512 or see the Exhibitor Prospectus for more information.

SHOW PROGRAM AdvertisingFULL PAGE $350 4.5” W x 8” H

HALF PAGE $200 4.5” W x 4” H

Sponsorship Opportunities

June 19 - 21MotorCity Casino Hotel

Midwest Carwash Association120 N. Washington Square, Suite 110A w Lansing, MI 48933

Phone 800.610.4512 w Fax 517.371.1170 w www.midwestcarwash.com

Expo Sponsorships

Carwash Tour SponsorshipsPLATINUM SPONSOR $1,500Sponsorship includes two tour passes, signage at event, recognition in the post-event issue of the Finish Line, and on the MCA website.

GOLD SPONSOR $1,000 Sponsorship includes two tour passes, signage at event, recognition in the post-event issue of the Finish Line, and on the MCA website.

SILVER SPONSOR $500Sponsorship includes one tour pass, event signage, recognition in the post-event issue of the Finish Line, and on the MCA website.

BRONZE SPONSOR $250Sponsorship includes one tour pass, event signage, recognition in the post-event issue of the Finish Line, and on the MCA website.

*Send high-resolution artwork no later than Friday, June 9th. BAG STUFFER $150

Sponsorship includes inserts of your choice in all attendee bags.

SHOW FLOOR INDICATOR $100Sponsorship includes your company logo placed in the show program floor layout indicating exactly where your booth is located.

GENERAL EXPO SUPPORTq $1,000

q $500

q $250General support sponsorships include recognition in show program, in post-event issue of Finish Line, and on the MCA website.

Event-specific sponsorships are sold, but we still have plenty of opportunities to get your name out in front of attendees.

SHOW SponsorsBELANGER, INC.DRB SYSTEMSGALLOP BRUSH COMPANYKLEEN-RITE CORP.MICHIGAN CLEANING FUNDSCHULTZ INCORPORATEDVAUGHAN INDUSTRIES, INC.

EXPO FLOOR PLANPlease visit www.midwestcarwash.com for the latest booth availability.

Important Note: Booths at MotorCity Casino Hotel are 10’ W x 8’ D

101

150149 151

113 124

114 123

122115

116 121

117 120

119118

108

107

106

105

104

103

102

133 144

134 143

142135

136 141

137 140

139138

109 128

110 127

126111

112 125

129 148

130 147

146131

132 145

152

153

160

154

155

156

157

158

159

9Fast talks

Break area

mTO PARKING LOT

TO CASINO/HOTELj

Company Name ______________________________________________________________________________________________

Address ____________________________________________________________________________________________________

City _____________________________________ State ______________________________ Zip _____________________________

Contact Person _______________________________________________________________________________________________

Phone _______________________________________________ Fax ___________________________________________________

Email _______________________________________________________________________________________________________

SPONSORSHIPS AND PROMOTIONAL

OPPORTUNITIES

General Expo Support

q $1,000

q $500

q $250

q Bag Stuffer - $150

q Show Floor Indicator - $100

Show Program Advertising

q Full Page - $350

q Half Page - $200

EXHIBIT BOOTH REGISTRATIONBooth Number(s) Requested:1st Choice: ____________ 2nd Choice: _____________ 3rd Choice: ______________

q One 10’ x 8’ Area q $800 MCA Member q $975 Non-Member

q One 10’ x 16’ Area q $1,500 MCA Member q $1,850 Non-Member

q One 20’ x 16’ Area q $2,900 MCA Member q $3,600 Non-Member

Booth Cost $ ___________

2017 MCA Membership Fee ($150) $ ___________

MCA Annual Dinner * Tickets _______ $___________One at no charge, additional tickets $55 each

Lunch Tuesday Tickets _______ $___________Two at no charge, additional tickets $10 each

Sponsorships/Promotional Opportunities $ ___________

Total Remitted $ ___________

REMIT ALL FORMS TO : Midwest Carwash Association 120 N. Washington Square, Suite 110A Lansing, MI 48933 Or Fax to 517.371.1170

PAYMENT METHODq Check payable to MCA Check # _________ q VISA q MasterCard q Discover q Amex

Credit Card Number: _________________________________________________________________________________________

Expiration: ___________________ Security Code: _________________ Zip Code: _________________

Name: _____________________________________________ Signature: ________________________________________________

QUESTIONS? Please visit www.midwestcarwash.com or contact Hillary Walilko at 1.800.610.4512 or walilko.h@gcsionline.com.

*Limited Seating

June 19 - 21MotorCity Casino Hotel

A l l o p p o r t u n i t i e s a re f i r s t co m e, f i r s t s e r ve. S p a ce i s l i m i t e d, re g i s t e r e a r l y.Vi s i t w w w. m i d we s t c a r w a s h . co m t o v i e w u p - t o - d a t e b o o t h s p a ce av a i l a b i l i t y.

All paid exhibitors will be listed on the MCA website. Email your discounts/specials to walilko.h@gcsionline.com

2017 EXPO SPACE RESERVATION FORM

Each 10’ x 8’ booth includes black 8-foot high draped background, 3-foot high draped side rails, one skirted table, two chairs and one booth ID sign. High speed wireless internet is complimentary throughout the show floor. Also included in the package are four (4) name badges per booth for pre-registered employees and digital show floor expo tickets for you to distribute to your current or potential customers.

EXHIBITOR SIGNATURE REQUIRED _________________________________________________Your signature confirms that the information you have provided is correct and that you have agreed to the rules and regulations pertaining to the MCA Expo 2017.

Name Email

1

2

3

4

5

PAYMENT METHODq Check payable to MCA Check # _________ q AMEX q VISA q MasterCard q Discover

Credit Card Number: ___________________________________ Expiration: _____________ Code: __________ Zip: _____________

Name: ___________________________________________ Signature: _________________________________________________

Midwest Carwash Association120 N. Washington Square, Suite 110A, Lansing, MI 48933

Phone 800.610.4512 Fax 517.371.1170

Name ____________________________________________________________________________________________

Company Name ____________________________________________________________________________________

Other Business Name (if applicable) ____________________________________________________________________

Address ___________________________________________________________________________________________

City __________________________________________ State _________________________ Zip _________________

Phone ________________________________________ Fax ______________________________________________

Email _____________________________________________________________________________________________(Please provide an up-to-date email to ensure that you receive all MCA communications)

q Conveyor q Detail Shop q In-Bay Automatic q Self-Serve

q Oil-Lube q Carwash Mfr. q Equipment Mfr. q Soap Mfr.

q Chemical Distributor q Credit Card Processor q POS q Insurance Provider

q Other _____________________________________

Primary Area of Business

If you are registering multiple attendees please enter their first and last name and email address

June 21MotorCity Casino Hotel

2017 Carwash tour registration

SPONSORSHIPS OPPORTUNITIESq Platinum- $1,500

q Gold - $1,000

q Silver - $500

q Bronze - $250

TOUR REGISTRATIONMCA Member (_____ x $59) $ ___________

Non-Member (_____ x $150) $ ___________(includes 2017 MCA Membership)

Sponsorships $ ___________

Total Remitted $ ___________

These rules and regulations have been drawn up for the purpose of providing a well balanced, well regulated, attractive and successful exposition. In an effort to provide the greatest good to the greatest number, Midwest Carwash Association (MCA) reserves the right in all emergencies to make such rulings as may appear to the best interest of the entire exhibition and the exhibitor agrees to abide by such rulings.

APPLICATION FOR SPACEEach company whose products/services will be displayed/promoted must be the company/business firm that applies for and occupies the exhibit booth(s). Applications for space must be made on application provided. Applicants are requested to indicate their preference for spaces, stating them in the order of choice. Any quantity of exhibits may be ordered by any one company. No part of any exhibit space may be sublet without the written permission of MCA. Contact MCA for details.

EXHIBITORSExhibitor will furnish to MCA and/or MotorCity Casino Hotel, upon request, credit information and credit reference. MCA reserves the right to refuse an application or to cancel an existing agreement if such credit information is not furnished or found to be unacceptable. Nonprofit organizations must be approved by the MCA before they are accepted for exhibition.

CONVENTION REGISTRATION/BADGESAll attendees and participants must wear an Official MCA Expo 2016 Identification Badge at all times at all functions. Badges will be issued within the limits specified. Four complimentary badges will be issued to preregistered employees for each 10’x10’ booth rented by a company. Each additional badge is $10 per person. Such badges are authorized for company personnel only. Transfer of badges or inclusion of unauthorized persons is prohibited. Such an act will result in expulsion from show premises. Exhibitors must pre-register or pay $15/badge at the MCA registration desk. Replacement badges are $15 each. Exhibitors are responsible for persons wearing a badge representing that exhibitor; those persons must represent the exhibitor’s products within the specified booth. Individuals or companies which are not registered as exhibitors and are found to be distributing company information or selling on expo show floor will be expelled from the show premises.

GOODS TO BE EXHIBITEDNo exhibitor shall promote or exhibit or permit to be exhibited in the space allotted to him/her any goods other than those specified in the contract and accepted by the MCA, nor shall he/she exhibit or permit to be exhibited thereon displays or advertising other than his/her own, or as specified in the contract. No exhibits will be permitted in the hotel and conference center in any place other than the regular exhibit space.

EXHIBITSExhibitor understands and agrees that MCA reserves the right to prohibit the installation or to remove from the exhibition any exhibit or part or any exhibit, any exhibitor or employee which, or who in its opinion is objectionable. This may apply to the actual exhibits, to signs, catalogs, souvenirs and printed matter or to persons and their conduct, including violation of

the terms and conditions set forth in this application, misrepresentations in applying for booth space; and any other action which, in the sole judgment of MCA is objectionable or contrary to the best interests of MCA. Such prohibition or removal may take place at any time and no exhibitor shall have any claim against MCA, MCA employees or Sterling Inn on account of such action.

FALSE, MISLEADING OR DISPARAGINGLITERATURE AND/OR PRODUCTSMCA reserves the right to request that signs, catalogs, souvenirs and literature be submitted for review prior to accepting this application or prior to booth set-up. Any company making claims about products or dispensing literature that cannot be substantiated with significant scientific data in their booth may be subject to removal from the trade floor without refund. Displays or products and/or literature that utilize names that may infringe on established product trade names or trademarks are not permitted unless Exhibitor has documentation of the right to use that name.

SHIPPING & ELECTRICALOrder freight handling and electrical from MotorCity Casino Hotel using their forms provided. Forms must be completed if requesting power and/or shipping. Freight and power will not be guaranteed if forms are not completed.

BOOTH REQUIREMENTSExhibitors cannot obstruct the vision to other booths by displays, signs, etc. Booth roof and aisle panels cannot extend more than 4 feet forward from the back wall, or be more than 8 feet high. Side panels that extend beyond 4 feet from the back wall may not exceed 3 feet in height for the balance of the distance forward to the aisle. No part of the booth, signs or props may exceed 8 feet in height at any location. Reasonable variances will be considered provided renderings/sketches are presented to MCA at least 45 days in advance of move-in. The sound level from any audio source is not to interfere with communication at other booths.

EXHIBITOR GIVE-AWAYSExhibitors may distribute samples, products, literature, bags or any other materials only from their booth site and nowhere else in the convention center or hotel during the convention unless they receive prior permission from MCA. Exhibitors are prohibited from dispensing any and all food and beverage from booths unless said items are purchased through the MotorCity Casino Hotel and proper authorization is given.

EXHIBITOR SOCIAL FUNCTIONSExhibitors are prohibited from holding any functions simultaneously with any scheduled MCA Expo 2016 events, unless written approval is received in advance of show from MCA.

REMOVAL OF EXHIBITSNo exhibits may be removed from the exhibition hall from the time of the opening of the show until closing time except upon written permission of MCA and the permit will designate the hours at which that removal is to take place.

INSURANCE OF EXHIBITIf insurance is desired, it must be purchased by the exhibitor at the exhibitor’s own expense. MCA’s liability with respect to exhibitor’s property is limited as described in the “Hold Harmless” paragraph. No exhibitor may allow any article or act that will void or raise the premium of the insurance held by MCA or MotorCity Casino Hotel. The exhibitor is responsible for any damages it inflicts on the MCA or MotorCity Casino Hotel. Any violation will cancel the contract for exhibition space without refund.

HOLD HARMLESSExhibitor assumes the responsibility and liability for losses, damages and claims arising out of injury or damages to displays, equipment and other property brought upon MotorCity Casino Hotel premises, and shall indemnify, defend and hold harmless MotorCity Casino Hotel, it’s owners, affiliated companies, agents, servants and employees from any and all such losses, damages and claims.

LIABILITYExhibitor shall carry current product liability insurance.Exhibitor agrees that if MCA should incur liability to said exhibitor for any act whatsoever, as determined by an appropriate court of law or any other binding decision making body, the damages to which the exhibitor shall be entitled shall be limited to the amount of the exhibit fee paid by the exhibitor. Scotch tape, nails, pushpins, or potentially damaging fasteners MAY NOT be used to hang signs or other materials on walls of the MotorCity Casino Hotel Event Center.

TAXES & FEESIt is the responsibility of each exhibitor to pay any applicable taxes. Exhibitor must obtain any licenses or permits needed to use music, photographs or copyrighted material.

CANCELLATION FEESCancellation of booths by April 19, 2017 will be a 50% refund. No refunds will be issued after April 19, 2017. FULL PAYMENT MUST BE RECEIVED NO LATER THAN MAY 19, 2017.

June 19 - 21MotorCity Casino Hotel

2017 EXPO RULES & REGULATIONS