Changing the looks

in this issue >>>

current topics >>>

Synergies in place

Making a good first impression counts!

Anuga Fine Food 2011

Range revamping

Olive oil production 2010-2011

featured market “ Spain”

Expoaid participated in October at Anuga

Fine food Exhibition presenting Agrosparta,

Karpea, and Papadimitriou companies at a

remodeled stand of 30m2

Agrosparta presented a comprehensive range of olives under FOS brand. The well known

quality of olives dressed well to go out on the shelves and meet you...

The stand was located in the Fine food

section of the exhibition.

All three companies introduced new

products into their range, which ap-

peared renewed from minor elements in

some cases to complete renewal of

appearance in others.

A complete range with Superior Taste award Kalamata ol-

ives, natural black olives and supreme green olives stuffed

with natural ingredients in rich proportions.

The new look upraised the offered range, to a new complete

level suitable for any supermarket shelf that would offer the

most representative genuine Greek varieties.

Expo-view

A monthly review of news, and key market trends

Issue

ONE

Nutrition Caramel color harmful effects

Caramel Free 100% natural

As a company that draws the

trend instead of following it,

C.C. Papadimitriou s.a.

produces its balsamic vinegar

from sun dried grapes, with a

natural fermentation process,

without the addition of

Caramel (Sulfite Ammonia

Caramel).

Expoaid makes conscious

selections of products that

respect the consumer

focusing on the elimination

of harmful additives and

elements that takes them

away from their rich natural

taste.

The state of California court ruled that it was lawful to list the

above compounds as carcinogen under proposition 65, reject-

ing a complaint from a food industry coalition.

The state of Callifornia added 4MEI and 2MEI to its list of known carcinogens in January 2011, re-

quiring products that could expose people to more than 16micrograms of the substance per day to

carry a carcinogen warning label. A 12-oz can of cola contains about 130 micrograms of 4-MEI.

A coalition of food industry organizations, including the California League of Food processors , the

American Beverage Association, the Grocery Manufacturers Association and the National Coffee

Association, had filed a lawsuit against the California Office of Environmental Health Hazard Assess-

ment (OEHHA) claiming that it had wrongfully listed the compound under Proposition 65.

They claimed that the California Office of Environmental Health Hazard Assessment (OEHHA) “did

not provide sufficient evidence of carcinogenicity from studies in experimental animals” in its tech-

nical report. However, the court disagreed, saying that the warning about 4-MEI was “grounded in

fact not controverted opinion”.

Under the law, products in California that could expose people to more than 16 micrograms of 4-

MEI per day must carry the warning label “WARNING: This product contains a chemical known to

the State of California to cause cancer, birth defects or other reproductive harm.”

Washington, D.C.-based Center for Science in the Public Interest filed a petition in February 2011

asking that the U.S. Food and Drug Administration ban two types of carcinogenic chemicals often

labeled as "caramel coloring," most often on products like Coca-Cola, Pepsi and other dark-colored

colas.

According to CSPI, the artificial brown coloring is made by reacting sugars with ammonia and sul-

fites under high pressure and temperatures and those reactions "result in the formation of 2-

methylimidazole (2 MEI) and 4 methylimidazole,(4-MEI) which in government-conducted studies

caused lung, liver, or thyroid cancer or leukemia in laboratory mice or rats." CSPI referred to a

National Institutes of Health National Toxicology Program study that found "clear evidence" that

both 2-MI and 4 MI are animal carcinogens. "Carcinogenic colorings have no place in the food sup-

ply, especially considering that their only function is a cosmetic one," said CSPI executive director

Michael F. Jacobson. "The FDA should act quickly to revoke its approval of caramel colorings made

with ammonia."

Caramel III, a type of coloring produced with ammonia, but not sulfites, used to make certain types

of beer, soy sauce, and other dark brown foods, is also being targeted by CSPI.

The trade group representing America's food makers, the Grocery Manufacturers Association is-

sued a statement in response to the petition Wednesday denying CSPI's claims.

"Ensuring the safety of our products - and maintaining the confidence of consumers - is the single

most important goal of our industry. Product safety is the foundation of consumer trust, and our

industry devotes enormous resources to ensure that our products are safe. Our companies contin-

uously review and monitor all emerging science and scientific studies and incorporate these as

warranted into our manufacturing practices to help ensure that we are always producing the saf-

est possible product for our consumers," read the statement.

"4-MEI is found in trace amounts in a wide variety of foods and beverages," continued GMA.

"There is no evidence that 4-MEI causes cancer or poses any other health risks to humans. In addi-

tion, no health regulatory agency around the globe, including the FDA, has said that 4-MEI is a

known human carcinogen."

Source: © Food Safety News &

Selected, washed thoroughly and sliced, the toma-

toes are placed on stainless steel frames, and are

dried with the means of geothermal energy, at low

temperatures. Due to the conditions of drying, no

salt is used to de-humidify the tomato.

The natural drying process, which is fully controlled, re-

sults in luscious red dried tomato slices without salt and

preservatives.

Our Sun Dried tomatoes

are produced from qual-

ity controlled fruit

grown on the fertile

plains around the Nes-

tos River Delta – North

Greece.

New star is born >>>

No added salt dried tomatoes by the means of Geothermal energy

This processing method:

avoids the thermal shock that affects the cell structure

of the dried tomato

preserves the original color of the fruit

preserves the intense natural flavor and nutrients

no salt and no preservatives are added

With this method we dry selected tomatoes, and cherry

tomatoes of hydroponic cultivation. The products are

available in vacuum, and in pasteurized jars with oil.

Expanding the range >>>

From portion packs to flavored vinegars and

We are used to the continuous range additions, which started with the

balsamic glazes, now available in 5 different flavor variants. At this

exhibition we presented our classic honey balsamic vinegar and a com-

plete range of catering packaging for foodservice and airline catering.

Portion packs have been developed and

positioned in Olympic air. The range

accommodates for both economy class

with a classy transparent sachet and

business class with an elegant glass

bottle.

The design of portion packs make them

a very presentable addition to salad

bars, tables at restaurants, and food

delivery services to homes or hotel

rooms.

Based on their convenience and de-

mand we have expanded the range to

different sizes . We continue to work

on other possibilities in terms of size

and recipes which are available for

specialized -volume projects.

Read me I have news for you ...

QR codes provide the immediate link to

more information about the product.

They provide possibilities of endless uses,

from promotional programs, loyalty

plans, to simple informative links to

products we page.

The QR codes are on all FOS products, linking

the consumer directly to the brand website,

where a specialized location provides space,

for more information, and marketing tools.

The products collected very pos-

itive comments during Anuga

exhibition. According to the

majority of the visitors it is the

best tomato they ever tasted.

OLIVE OIL PRODUCTION 2010-2011 SPAIN

Market news >>>

Spain table olive production 2010-2011

For the table olives the situation can be

summed up in the following figures

Stocks: 509.806 tons

Price levels : between 0.62 €–0.72€/kg

For the current crop the estimations are

currently about 0.36€/kg

Spain climbs a hill in terms of production and exports. Will this growth rate be

sustainable in the forthcoming year? Or will it have an effect on stocks and

average prices of oil?

Spanish olive oil production has been on

the increase in the past year, when com-

pared to the average of the past four year

period. Spanish exports have been grow-

ing at a strong rate, while imports have

been decreasing .

Summarized in figures, all compared to the

average of the last 4 years.

For the season 2010-2011

Production 1.389.700 tons, +16%

Imports 45.800 tons , –21%

Domestic Market 557.600 tons, +3%

Exports 824.100 tons, +22%

The average production ratio of the olive

fruit is 1kg of olive oil for every 4,88 kg of

olives .

The average price of the year is estimated

at 1,66 EUR per kg which is 26% below the

average price of the previous season.

What is the next year going to bring with

the heightened production? Are the global

markets ready to absorb this or will we see

a continuous increase in stocks with signifi-

cant consequences on prices?

During the course of Anuga exhibition, 2

US companies presented variants of PDO

Italian cheeses– produced in the USA.

Italians moved swiftly, enforcing the cur-

rent PDO legislation, arranging the imme-

diate withdrawal of the cheeses and their

confiscation at the exhibition without de-

lay.

A lesson for the Greek authorities who fail

to react to the repeated offences against

Feta cheese and Kalamata olives, inspite of

the complaints and the messages from

Italy managed to double its exports to

China during 2010, reaching 6502 tons

compared to 3110 tons in 2009. This

achievement brought up Italy’s share on

olive oil imports to China to 35%.

To support this growth Italy initiated a 3

year program co-financed by the Italian

Ministry of agriculture and European

Union.

Estimation of olive crop in Egypt Protecting the name...

Italian exports of olive oil to China

The crop of table olives for the year 2011 is estimated to reach 500.000 tons.

Market profile— Table olive in Spain Expressed in figures, 4% of the total olive crop area of Spain (2 572 793 ha) is dedicated to growing

table olives. Forty per cent of the table olives produced are sold on the domestic market and the re-

maining 60% goes for export. When itemized by variety, Hojiblanca accounts for 40% of total produc-

tion, Manzanilla for 35%, Gordal for 8%,Carrasqueña for 7%, Cacereña for 5% and other varieties for

4%. Per capita table olive consumption comes to 3.8 kg/head. Green olives are the most popular type,

accounting for 89% of consumption. The remaining 3% are black olives. In descending order, the

three regions of Spain with the highest table olive consumption are Catalonia, Andalusia and Madrid .

The range reflects the expertise Karpea has in the olive oil sector. The

olive oil originates from selected groves in Peloponnese and Crete.

The oil is categorized according to its acidity, with the premium range

featuring under the name Golden Harvest with acidities below 0,3.

The Greek olive Crop

Sulfites unveiled

Greek olives— how to select them

With this newsletter we aim to bring you news about us, the products we make the

trends that drive nutrition, but also details that will give you a better insight into

market prices of some key Mediterranean agricultural products.

We aim to stay on the top of the developments providing you a better picture of the

market, helping you to understand and evaluate the environment and the quality of

the products that belong to this broad

food category.

thoughts... final

Contact us at +30 210 6250365 www.expoaid.gr

Next month >>>

>> The re-branding of Karpea olive oils.

Parthenonos

1-3 14671

N.Erythraia

The exhibition was the debut of the new presentation of Karpea olive

oils. Care and emphasis has been placed on product branding, with new

color coding of each unique product variant. The new range created a

very positive impression among the visitors of Expoaids’ stand.

The specialty extra virgin olive oils include

olive oils selected from well known Greek single varieties

such as Koroneiki, Athinolia and Ladolia.

The range also includes a Protected Designation of origin

Extra Virgin olive oil from Kalamata and Sitia.

The innovation is sealed with a new Extra Virgin Olive Oil in a

spray bottle which sprays an exact portion of olive oil in a

single touch.

The naturally infused Extra Virgin Olive oil available in two

variants, with wild oregano and hot chili , were presented in

both glass and PET bottles of 250ml.