SEO FRIENDLY FEATURES

OF EXPONENT CMS

By Chris J. Everett, Principal & Founder Captivate Search Marketing

I've worked with Exponent CMS in a variety of roles since 2007, from being merely a user/customer of OIC Group, Inc., to becoming a project manager for OIC Group, and now as a SEO consultant for my own business in Atlanta.

While Exponent CMS doesn't have the community following of Wordpress, Joomla, Drupal, etc., I've had experience with all of these top CMS platforms, but Exponent is always the one I come back to.

In terms of SEO friendliness, Wordpress has several plugins that work quite well for optimizing websites, but what I love about Exponent CMS is that the markup is highly flexible and all of the SEO tools needed for to optimize your website are built in – no plugins necessary.

Over the last several weeks, I've been working with the lead developers on the Exponent CMS project – Phillip Ball and David Leffler– on enhancements to the CMS that make Exponent even more SEO friendly than it already was.

In the coming weeks, we'll be adding even more features that I personally believe will make Exponent the most search engine friendly CMS platform in the open source marketplace.

So, aside from being able to control basic Meta Data on a page by page basis, what are some of the other built-in SEO friendly features of Exponent CMS?

ROUTER MAPS

When you're working with a CMS that allows for dynamic content publication and display, you're going to run into problems with long, nasty URL strings that include parameters for views, actions and sources that aren't friendly for either users or search engines.

Such is the case with most of the dynamic content modules within Exponent CMS such as news, portfolio, blog, ecommerce, etc. Luckily for SEO enthusiasts such as myself, Exponent has built in an awesome feature called Router Maps that allows you to clean up that nasty URL strings with a cleaner, more search engine friendly version of the URL.

For example, the dynamic blog module URL below is performing the “Show All By Tag” action, where a user can view every blog post that is labeled with that specific tag. The Exponent CMS site will dynamically pull up and display each of these posts, which is essential functionality for a blog, but as you can see the URL isn't exactly user friendly:

By configuring the Router Map function in your Exponent theme folder with the appropriate rule, you can change that nasty URL to a cleaner one such as this:

FLEXIBLE URL STRUCTURES

Since SEF (Search Engine Friendly) URLs were integrated into Exponent in 2007, they've evolved to become more and more flexible for SEOs.

The benefit of SEF URLs: • easy for users to read• SEOs can craft custom optimized URLs with keyword inclusion to make their

clients' websites more friendly for organic search.

Exponent allows administrators to assign a variety of URL extensions to their SEF URL field such as .html, .php, .htm, etc., based on their preference.

Historically, all pages within Exponent CMS would display URLs at the root level.

Recently though in Exponent's 2.2.0 stable release, the SEF URL field has become even more flexible. The system now allows for nested URL structures that are preferred by some SEO consultants that allow URLs to look like this:

The flexibility of how SEOs can execute their URLs within our system makes Exponent a very powerful platform for websites focused on SEO and search engine placement.

REL=CANONICAL URLS

Another new feature added in the 2.2.0 stable release is support for Rel=Canonical URLs on a page by page basis.

For SEOs dealing with large websites that have potential duplicate content issues (having the same exact content appearing in multiple places on your website, or if your site is receiving syndicated content), the Rel=Canonical tag configuration allows SEOs the ability to easily assign credit to a preferred source URL in the event that duplicate content needs to be avoided.

Rel=Canonical tag fields have been integrated throughout the system in the page manager configurations, and in specific dynamic module types such as Exponent's news, portfolio, blog, and ecommerce modules.

FILE MANAGER IMAGE META DATA

The final feature that makes Exponent CMS a SEO friendly CMS that I'll discuss in this post is related to Exponent's file manager and attachable files functionality.

Certain modules within the system utilize “attachable files” functionality to display images in certain views/layouts.

For example, Exponent's ecommerce, blog, portfolio, and news modules use attachable image files to display images related to that product/portfolio piece/post:

The SEO friendly feature related to this functionality is how the image is optimized for organic search engine value.

Rather than simply inserting image files into the WYSIWYG editor for display on the website as you would using a text module, you can assign your Image Alt Text and Image Title tags for attachable files within Exponent CMS' file manager.

So as you've optimized your attachable file, your image Alt text and Title tags will show up in the HTML markup just as if you had inserted your image into a WYSIWYG editor and optimized the image that way:

FUTURE EXPONENT CMS SEO FRIENDLY FEATURE ENHANCEMENTS

As the CMS continues to evolve, I've made it my personal mission to ensure that we work in every SEO friendly feature possible into Exponent CMS.

In future releases, we'll be working on such enhancements as allowing administrators to configure “No Index, No Follow” type robots tags on a page and post level.

We also plan to enhance the Exponent CMS tagging system so administrators will be able to assign unique SEO friendly meta data on a tag by tag basis, as well as add link title attributes to the Exponent CMS link manager module configuration.

If one thing is for certain as we continue to make Exponent CMS more and more Search Engine Friendly, it's that our system is incredibly powerful and its future is very bright.