Discover SimBeing Finnish professional hair care company, we make high quality standards a must with every product we create. Mixing it with our Scandinavian love for purity and harmony, and authentic interest in improving our clients ’ working environment, we dedicate ourselves to designing high standard perfume free products and creating up-to-date in-salon solutions.

PHILOSOPHY & VALUES

Sim MissionAs pioneers and leading manufacturers of perfume free professional hair care and styling products our mission is to promote a different approach to profes-sional hair care.

We have been working for over 15 years to inspi-re and encourage hairdressers to take a better care of themselves and their clients. With true dedication to our Clean Air Salon concept, experience and part-nership with our clients, we thrive to revolutionize conventional approach to hairdressing, create a healt-hier working environment and offer high performance products.

Sim Philosophy•Trueenthusiasmfordesigninghighstandardsalonproductsandenvironments

•Authenticinterestinperfumefreeprofessionalhaircareproducts

•Genuinededicationtoourpartners’&customers’needsandtheirsatisfaction

Transforming salon hair care ex-perienceWith high Finnish standards of delivering top quality and Scandinavian purity concept heritage, Clean Air Salon defines a new era in professional salon business, where sustainability is combined with fresh and clean in-salon environment. It is a truly revolutionary ap-proach to professional hair care products used in the salon and an innovative concept in salon business in general.

CLEAn AIr SALOn PHILOSOPHY

CAS ApprovedAll Sim Sensitive products used in a Clean Air Salon are completely perfume free. We pay careful atten-tion to choosing the right ingredients and avoiding unnecessary components, keeping the list short and simple but highly effective. Each product specially designed for use in a Clean Air Salon is identified by a CAS Approved seal. The seal defines high standards and quality requirements to each product. It is applied only to products approved for Clean Air Salon concept in-salon use.

SensiDO CrEAM COLOrPerfume-free, cream hair color carefully developed in Finland through close co-operation of top professio-nal colorists and chemists. The innovative unique Sen-siDO Oxsidation Control System (S.O.C.S), allows the coloring mix to work longer, guarantees complete coverage, long lasting results and an incredible shine. The color is easy to mix and apply. Re-Pair Complex conditions, repairs and strengthens hair. Juicy, long lasting results shades, full of shine and vitality.

• 103 shades, 21 color series• Depending on the strength and amount of pero- xide SensiDO colors are suitable for permanent and semi-permanent coloring, as well as bleaching and color enhancing• Re-Pair Complex conditions, repairs and strengthens hair• Innovative and unique oxidizing control system, S.O.C.S*, allows the coloring mix to work lon- ger, ensuring around 10 more minutes of mixture working time• Easy to mix in a shaker• Long lasting results, incredible shine and comple- te coverage

SensiDO colors should be used with specially develo-ped SensiDO Oxidant or SensiDO Crème De-veloper. This will ensure best desired end results, correct viscosity and easy application. 2,1% Vol. 7 semi-permanent coloring3% Vol. 10 tone to tone or darker6% Vol. 20 1 tone lifting, tone to tone and darker9% Vol. 30 2 tones lifting12% Vol. 40 3 –4 tones lifting

SensiDO PRE-PIgmEnTATIon FOAM COLOrSensiDO Pre-pigmentation Foam is an easy-to-use perfume free pre- and after- pigmentation foam for professional use.

Three different shades:• desired shade darkness level 2–6 use Warm red• desired shade darkness level 6–8 use Soft Orange• desired shade darkness level 8–10 use Sunny Gold

SensiDO COLOr SEALgentle after color treatment emulsifier visibly pro-longs durability of hair color vibrancy and shine. Apply a rich amount of Color Seal to hair after color’s de-velopment time and emulsify. There is no need to use shampoo afterwards.

SensiDO MAGICSensiDOMagicLighteninghaircolorsystem

Lightenandcolorinonego

Lighten hair up to 6 levels and color it at the same time. The combination of dust free color mixture and bleaching paste makes it possible for the colorists to lift even the darkest natural (level 2) or previously co-lored hair and color it to brilliant red or cool blond shades (level 10).

/71light brown ash

/34bright orange

/47red brown

/74brown red

/44bright red

/54mahogany red

/56mahogany violet

/64violet red

CX CoRRECToR MInErAL rEMOVInG ThERAPy

Mineral Removing ShampooMineral Removing ElixirMineral Removing Balm

Gentle chelating hair cleansing therapy to remove hard water mineral and chlorine deposits. Helps res-tore hair color and dramatically improves color and perm results.

Use:1. Apply Mineral removing Shampoo to wet hair and lather. Leave on for 3–4 minutes and rinse thoroughly.

2. Apply mineral Removing Elixir evenly through hair, especially hair ends. Leave on for 10–30 minutes under the hood. rinse thoroughly.

3. To finish the procedure, apply mineral Remo- ving Balm to towel dry hair. Leave on for 5–15 minutes and rinse thoroughly.

CX CoRRECToR

Deep Cleansing Shampoo

Gentle scalp and hair cleanser. removes product build-up, silicones and excess sebum. refreshes hair and scalp. Adds softness, manageability and shine.Use: Apply to wet hair and lather. Leave on for 1–5 minutes and rinse thoroughly.

Silver Shampoo

For blond, grey and bleached hair. removes yellow tones and restores brightness. Provides effective pro-tection against color dullness and fading. Moisturizes hair, leaving it soft and full of shine.Use: Apply to towel dry hair. Leave on for 1–5 minu-tes and rinse thoroughly. Use gloves.

Climbazole Shampoo 1Gentlebalancingcleanser.Effectivelytreatsscalpagainstdandruff,itchingandoiliness,whilerestoringhair’snaturalmoisturebalance.

Climbazole Shampoo 2Gentlecleanser.Effectivelytreatsscalpagainstdandruffanditchiness,whileprotectinghaircolorfromfading.Soothesirritatedscalpandmaintainshealthymoisturebalance.

Mild Climbazole Shampoo 3 Dailyusebalancingcleanser.Effectivelypro-motesthewellbeingofitchyandsensitivescalp,whilemaintaininghairandscalpnaturalmois-turebalance.

Shale Oil Shampoo 4 Effectivebalancingcleanser.Gentlytreatsscalpagainstoilydandruffandseborrhea,whileregu-latingthenaturalactivityofsebaceousglandsandsoothingirritatedscalp.

Hydro Care Conditioner H Effectivenourishingtreatment.Gentlytreatsscalpagainstdandruffanditchiness,whiledetan-glinghair,addingshineandpreventinghaircolorfromfading.

Oil Cure Mask OLightweightscalppeelingmask.Gentlypeelsscalpremovingdandruffandirritation,whilepromotingahealthymoisturebalance.Repairsdamagedhair,addsshineandmanageability.

SySTEm 4 ThERAPEUTIC hAIR SPA

Everything your scalp needs to stay fit

A complete perfume free line of ready solutions de-signed for hair in need of special care and attention. Enhanced with effective active ingredients and herbal extracts it helps treat such scalp disorders as dandruff, excessive oiliness, itchiness, sensitivity and thinning hair.

Climbazole Scalp Tonic T Effectiveleave-intreatment.Conditionsscalp,removesdandruffandoilybuild-up,whilepro-motinghealthyhairgrowth.

Chitosan Hair Repair R Effectivehairrepairingleave-inspray.Rebuildshairandsplitends,whiledetangling,addingmanageabilityandshine.

Bio Botanical Shampoo Gentlecleanserboostedwithactiveingredientsandherbalextractstoregulatesebumsecretion,intensifyscalpmicrocirculationandstimulatehairgrowth.

Bio Botanical Vital Cure Gentleconditionertohelpdetangleandgivehairabeautifulshine.Moisturizesscalpandpeelsscalp.

Bio Botanical Serum Effectiveserumboostedwithnaturalextractstorefreshthescalp,stimulatescalpmicrocircula-tionandhairgrowth.

SySTEm 4 ThERAPEUTIC hAIR SPA

Everything your scalp needs to stay fit

0%PerfumeColorantsParabensSulfates*

*DS shampoos

DS

Experience pure performance

Created by top industry experts the new DS series carries the answer to your individual hair care and styling needs. Each DS product is based on the phi-losophy of advanced perfume free formulas and pre-mium ingredients to provide you with professional hair care and styling tools with focus on performance, protection, durability and safety.

For a fresh perspective and maximum targeted per-formance.

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SUPPORTCOLOR

ABSOLUTE VOLUME

COMPLEX REPAIR

SUPPORTCOLOR

Support ColorForcoloredhair

Makeyourhaircolorlastages

Gently wrapping every hair strand and providing continnons protection DS Support Color shampoo, conditioner and leave-in spray are specifically desig-ned to take gentle care of colored hair to ensure durability and vitality of hair color.

COMPLEX REPAIR

Complex RepairFordryanddamagedhair

Puttheendtodamagedhairandsplithairends

Providing strong support and instant repair to wea-kened and damaged hair DS Complex repair sham-poo, Cconditioner, mask and serum will help hair resist harsh and sunny weather conditions all year round. They will boost hairs natural support system and even out hair structure for healthy and smooth look.

ABSOLUTE VOLUME

Absolute VolumeForfine,normalorcombinationhair

Giveyourhairthevolumeyoualwayswanted

Gently lifting hair already at the roots DS Absolu-te Volume shampoo and conditioner will boost hair volume and body to ensure lively and full of move-ment look. Even the finest hair will get maximum support and shine.

HIGH PErFOrMAnCEhigh performance DS styling and finishing tools cre-ated by active professional hair stylists for maximum performance, to help you tame different hair types. Versatile styling, serious volume and long lasting finish will perfect hair for a polished day or evening look.

Form and shape

Various styling experience and techniques to ensure flawless structure, precise shape or natural look full of movement and shine.

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Multi Style hairspray Forflexiblecontrolwhileshapingorensuringnaturalfinish.

Full Body mousse For extra body and long-lasting control, to boost hair’s natural shape.

Hair Build spray Createsaworkablebaseandhelpstamehairforaperfecthair-do.

Sharp Form wax Foraddedtextureandroughfinish.

Super Style glue For precise, quick-drying firmness and extreme hold.

HIGH PErFOrMAnCE

Volume

Soft and feminine, or powerful and massive volume that does not weigh hair down. Long-lasting voluptuo-us effect throughout hair lengths or precisely where you want it.

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High Volume spray Formassiveallaroundvolume.

Refresh Dry shampoo To refresh and add light volume and hold.

Root Boost spray Longlastingprecisionrootlifttoboostnaturalhairvolume.

HIGH PErFOrMAnCE

Straight or curly

Maximum heat protection when using heat appliances, like flat iron to curl or straighten your hair.

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Stop Heat spray Forsafecurlsandfrizzfreesmoothnesswithexpertheatprotectionupto220°C.

Mega Finish hairspray Toensureprecisecontrolandlonglastingfinishforanyup-do.

Hold Shape hairspray Non-aerosolhairsprayfornaturalfinishwithmaximumcontrol.

Finish

Perfect finish and long lasting shape memory for your creations day into evening.

ArGAn CArE

Love your hair

Luxuryfirsthand

Ultimate professional hair care products infused with rejuvenating argan oil to support healthy hair look and feel.Lightweight organic argan oil, liquid gold of Morocco, is a natural oil rich in essential fatty acids omega 3, omega 6 and omega 9, as well as Vitamin E. The re-juvenating combination of products helps strengthen hair inside out, leaving them light and soft to touch.

• Repairs hair• Locks in moisture• Adds shine and manageability• Provides long-term protection

96 %* more shine84 %* healthier looking hair80 %* more manageability

* feedback results from a 25 people test group

ArGAn CArE

+ 50 ml travel size shampoo, balm, body lotion

An exclusive healing experience• 8 top-of-the-line treatment and styling products• Perfect solution for different hair needs• high customer satisfaction• miracle Elixir lightweight oil treatment for perfect hair every day

Moisture shot HydratingStylingCreamHydratingstylingcreamforallhairtypes.Inten-sivelymoisturizes,definesandaddscharacter.Helpseliminateunwantedfrizzandaddsshine.

Curly shot IntensiveCurlCreamIntensivecurlstylingcreamspeciallydevelopedforwavyandcurlyhair.Boostsanddefinescurls,detangleshairandensuresperfecthold.Nourishes,protectshairfromfurtherdamageandaddsshine.

Glamour spray FlexibleHoldHairsprayWeightlessformulaflexiblehairsprayenrichedwithorganicarganextract.Idealtostylehairormaintaintheahairdo.Leavesnoresidue,infusinghairwithabeautifulshine.Brushesouteasilyandresistshumidity.

Miracle mist GlimmerShineSprayInstantlyinfuseshairwithmoisture,detanglesandrepairsdamagedhair,providinglonglasting,brilliantshineandprotectionagainstexternaldamage.Doesnotweighhairdown.

Vitalizing shampoo Intensivelymoisturizescoloredandchemi-callytreatedhair,inneedofattention.Deeplynourishingshampooformulacombinesintensivecolor,thermalandUV-protectionfilters.Detanglesandnourisheshair.Strengthens,addsshineandmanageability.

Vitalizing balm Richlynourishescoloredandchemicallytreatedhair.Revitalizingbalmformulacombinesinten-sivecolor,thermalandUV-protectionfilters.Repairsandstrengthenshairstructure.Detangles,addsshineandmanageability.

Miracle elixir OilTreatmentUltra-lightrejuvenatingoiltreatmentquicklyab-sorbsintohair,boostingitinsideout,detanglingandhealingsplithairends.Locksinmoistureanddoesnotleaveanyresidue.Hairinstantlylookshealthier,withaluminousshine.

Moisture smoothie IntensiveHydratingMaskIntensivehydratingmaskdeeplymoisturizesandnourisheshair,takingspecialcareofdamagedhairandsplitends.Locksinmoisture,addinghairshineandelasticity.

Healing smoothie ReconstructiveHairMaskReconstructivemaskhelpsrestorechemicallyandmechanicallydamagedhair.Richmaskfor-mulanourisheshair,enablesinsideoutrenewalandleaveshairsoft,shinyandmanageable.

FOrME

Styling that takes the heat of working with you.Versatile and easy to use tools to make any dream hairdo come true. Heat activated and humidity resis-tant with powerful UV-protection.

Extreme Hairspray Finishinghairsprayforextremeholdandpolishedlook.

Hold 12345Volume 12345Shine 12345

Flexible Hairspray Workingandfinishinghairsprayforflexibleholdandcontrolledhairmovement.

Hold 12345Volume 12345Shine 12345

Volumizing Spray Voluptuousvolumeandlightweighthairliftattherootsandthroughhairlengthsforfullerandmorepowerfulhair.Hold 12345Volume 12345Shine 12345

Styling Mousse Softmoisturizingmousseforalonglastingclassichairdo,fullofstruc-tureandsupport.

Hold 12345Volume 12345Shine 12345

Fluid BodyfierVolumizingandmoisturizingthicklotionforlonglastingthicknessandfullness.

Hold 12345Volume 12345Shine 12345

Root BoosterPrecisionliftattherootswithper-fecthold.

Hold 12345Volume 12345Shine 12345

Thickening Gel Spray Idealsolutiontoenhancecurls,addbodyandvolume.

Hold 12345Volume 12345Shine 12345

Setting Lotion Lightweightstructuretocreateaperfectstylingbaseorachieveeffortlesscontrol.

Hold 12345Volume 12345Shine 12345

Shiny HairsprayExtrastrongholdhairsprayforcomplicatedstylingandpolishedlong-lastingfinish.

Hold 12345Volume 12345Shine 12345

Fiber Gel Extrastrongsupportshapinggelwithfibresthathardeninaninstant.

Hold 12345Volume 12345Shine 12345

Snow Wax Mattstylingwaxforstrongsupport.

Hold 12345Volume 12345Shine 12345

Clear WaxSoftstylingcreamforflexible,long-lastingsupport.

Hold 12345Volume 12345Shine 12345

Gloss SprayFinishingglosssprayforluxuriousshineandsmoothlook.

Hold 12345Volume 12345Shine 12345

Sim Finland OyPallotie 2

33470 ylöjärviFinland, EU

tel. +358 207 444 700fax +358 207 444 799info@simfinland.com

www.sim.fi