export frozen dried dragon to canada - marketing strategy
TRANSCRIPT
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GROUP 6: EXPORT FROZEN SUBLIMATE DRIED DRAGON FRUIT TO CANADA
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NAME STUDENT’S CODETrần Thị Hoàng Diệp K134020103Huỳnh Thị Hồng Hòa K134020136Lê Quang Khang K134020147Lê Thị Phượng K134020189Mai Thị Kim Phượng K134020190Nguyễn Thị Ngọc Phượng K134020191Nguyễn Oanh Phương Thảo K134020216Bùi Thị Mai Trang K134020239Lê Thị Quỳnh Trang K134020242Trần Ngọc Vinh K134020258
GROUP 6
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ENVIRONMENT ANALYSIS OF CANADA
PRODUCT ANALYSIS
ENTRY MODE
MARKETING MIX
I
II
III
IV
CONTENT
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ENVIRONMENT ANALYSIS OF CANADA
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POPULATION: 35,872,748 (2016)
AGE DISTRIBUTION
UNDER 15 15 TO 60 60+
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PHYSICAL GEOGRAPHY
- Located in North America- Covering 9,984,670 km2
- The second largest country in the world
- Climate: Canada has a diverse climate. Throughout the north to the south, inland to the coast,
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POLITICAL
PARLIAMENTSOVEREIGN
SENATEHOUSE OF COMMON
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POLITICAL
SOVEREIGN
KING OR QUEENREPRESENTED IN CANADA
BY THE GOVERNOR GENERAL
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SENATE
POLITICAL
Senate has 105 seats and its members are appointed by the Governor General on the advice of the Prime Minister.
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HOUSE OF COMMON
POLITICAL
A representative chamber made up of members of parliament elected by the people
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LEGAL
LEGAL SYSTEM
EXECUTIVE(Cabinet)
LEGISLATIVE(Parliament)
JUDICIAL(Courts)
LEGAL
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LEGAL
1st• The Cabinet presents
legislation to the Parliament
2𝑛𝑑
• The Parliament: debate and approval
3rd • Queen or Governor General
give the bill official “assent.”
THE LEGISLATION
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All goods imported into Canada must report to the Canada Border Services Agency (CBSA)
LEGAL
The regulations on
import:
Formal trade
barriers:Duties and taxes: 7% goods and services tax (GST) on most items goods and services sold in Canada market.
Other requirements: common customs clearance regulations for goods imported into Canada under any form
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CULTURE
RACE:
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CUTURAL
RELIGION:
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CULTURE
Family composition:
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CULTURE
Eating Habits/Manners
The Canadian standards are very high and significantly concerned about the nutritional
content.
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CULTURE
Eating Habits/Manners
•Dining Culture
o - The trend of single family is becoming more popular.
o The trends for convenient, nutritious snacks are increasing.
o Shifting from 3 meals to smaller meals for a day.
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- Canadians often go straight to the main topic.- Canadians is interested in the quality of service
seriously
CULTURE
Negotiation culture
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ECONOMY
The 11th largest economy in the world
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ECONOMY
- Canada is a member of G7, OECD, TPP.
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ECONOMY
- 5 main industry
Agriculture Service
Manufacturing Energy Technology
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II. Product analysis2.1. FEVA DRAGON FRUIT CHIPS 2.2. FRUIT DEMAND OF CANADIAN2.3. COMPETITORS2.4. TARGET CUSTOMER
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2.1. FEVA DRAGON FRUIT CHIPS
2012
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FEVA
-Modern freeze-drying-No oil-No sugar-Natural sweet
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- Snack- Serve with milk- Desser
USAGE:
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Freeze-drying
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Pre-procce
ssFROZEN
Vacuum sublimati
on
Humid remov
al
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In the end of 2012, three containers of Feva Dragon Fruit Chips were exported to the US
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FRUIT DEMAND OF CANADIAN
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In a past decade, the amount of fruits and vegetables imported to Canada market increased significantly
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COMPETITORS
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Rival from Vietnam
Canadian market
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Rival from VietnamRival from Viet
Rival from Vietnam
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• CANADIAN MARKET
Source: ITC
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III. MODE OF ENTRY
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PRELIMINARY MARKET - ENTRY STRATEGY
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5.1 Product strategy
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5.1 PRODUCT STRATEGY
Family composition:
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5.1.1. Labeling
-The name of the product: “Feva Dragon Fruit Chips”.-A list of ingredients and components-A best before date-A net quantity declaration in metric-Nutrition Facts table-Origin claim
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5.2.2. Packaging- Name and address of the manufacturer or exporter- The date of packaging- UPC or other bar codes, are noted on each product- Packaging: 10 bags/ box; 20 boxes/carton.- Shipment number (specify each trip)- Eco Packaging: GAP will choose this kind of materials for packaging and it does not have bad effects on the environment.
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•5.1.3. Quality
1• Ingredients
2•Nutrition
3•Quality Testing
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5.2 Distribution
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Channels
• Supermarkets
• Convenient stores
• Import Intermediates
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5.3 Promotion strategy
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5.3.1. Online channel
• Television commercials
• Social networks
• Viral clip
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5.3.1. Offline channels
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5.4 Price strategy
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Price: 5.99 USD each package (3 ounce)
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THE END and
THANKS FOR LISTENING
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ROUP 66