PROJECT REPORT

ON

TO STUDY THE EXPORT-IMPORT DOCUMENTATION

At

Submitted by:Submitted by:NEELAKSHI NEELAKSHI

Enrollment No. 12100875Enrollment No. 12100875PGDBM (Module VI)PGDBM (Module VI)

INSTITUTE OF MANAGEMENT TECHNOLOGYINSTITUTE OF MANAGEMENT TECHNOLOGYDISTANCE LEARNING PROGRAMMEDISTANCE LEARNING PROGRAMME

GHAZIABADGHAZIABAD

PREFACE

This report is the mirror of my sweet & bitter experiences during

the course of the project conducted for the partial fulfillment of

my post-graduate diploma in International Management.

As a part of PGDBM program, I have taken my project on “Export

Import Documentation” and did the comprehensive study about

the Documentation and work on the commercial department of

the Moserbaer India Ltd. At the plant based Company which is

in Greater Noida.

Going forward, they recognize the need to make the most of their

strong research, development and engineering capabilities to

deliver even higher value-added products, while continuing to

focus on increasing production efficiencies and yields to extend

the cost leadership globally.

As the company is a 100% E.O.U. the project has given full

information about exports, basically latest international trade

procedures and documentations. Some critical points like Letter

Of Credit, Bill Of Lading, Exchange Control, Payment Terms,

Customs Invoices, Commercial Invoices.

Through this learning experience, it has been expanded my

knowledge and competence, which could come in use in the

corporate sector and giving an edge to my skills.

1

EXECUTIVE SUMMARY

My project in Moserbaer gave me a privilege to do a corporate

knowledge in Export and Import sector. Moserbaer is a world

leader in the development and manufacture of removable data

storage media. Incorporated in 1983, it is today one of India's

leading technology companies and ranks among the top three

optical storage media manufacturers in the world. Headquartered

in New Delhi, India, it has a broad and robust product range of

floppy disks, compact discs (CDs) and digital versatile discs

(DVDs). A pioneer among globalizing Indian firms, Moser Baer has

a presence in over 40 countries, serviced through six marketing

offices and subsidiaries in India, the US and Europe, with strong

tie-ups with all major global technology brands. Simultaneously,

with the launch of the 'Moserbaer' label in India, the company has

emerged as the preferred choice in this burgeoning captive

market. The result: strong growth, with revenues and earnings

growing at a five-year CAGR of over 70 per cent.

Going forward, they recognize the need to make the most of

strong research, development and engineering capabilities to

deliver even higher value-added products, while continuing to

focus  on increasing production efficiencies and yields to extend

the cost leadership globally.

2

The work assigned to me is only look after the export import

documentation that is the documents coming from the H.O., I

have to check them and prepare the documents for the export or

import of goods and lastly give them clearance with seeing the

gate pass. After that the importing documents will go further

clearance to the customs clearance office. Then the importing raw

materials will allow to get inside the plant based company of

Moserbaer which is at Greater Noida.

3

INTRODUCTION

COMPANY PROFILE

Moser Baer is a world leader in the development and manufacture

of removable data storage media. Incorporated in 1983, it is

today one of India's leading technology companies and ranks

among the top three optical storage media manufacturers in the

world. Headquartered in New Delhi, India, it has a broad and

robust product range of floppy disks, compact discs (CDs) and

digital versatile discs (DVDs).

A pioneer among globalizing Indian firms, Moser Baer has a

presence in over 40 countries, serviced through six marketing

offices and subsidiaries in India, the US and Europe, with strong

tie-ups with all major global technology brands. Simultaneously,

with the launch of the 'Moserbaer' label in India, the company has

emerged as the preferred choice in this burgeoning captive

market. The result: strong growth, with revenues and earnings

growing at a five-year CAGR of over 70 per cent. No wonder

Moser Baer has attracted and retained best-in-class global

strategic investors including the International Finance Corporation

(IFC), Warburg Pincus Singapore LLC and Electra Partners.

4

Our continuous emphasis on efficient and integrated

manufacturing, coupled with the India-specific advantage of high-

quality and best- value human resources and lower per-unit

capital cost, has made Moser Baer one of the most successful

manufacturers of optical storage media in the world. By

developing in-house resources and technologies, we have

mastered the art of process-intensive high-quality precision

manufacturing. Today, we conform to standards specified by both

the American National Standards Institution (ANSI) and the

European Manufacturers Association (ECMA).

Moserbaer has displayed foresight and sharp business acumen in

investing in the right products at the right time. We fuel

innovation through our formidable R&D capabilities, with the

company today employing more than 80 people in R&D. Our

efforts are already reaping benefits: Moserbaer is one of the first

companies in the world to launch 52x CDR and recently received

the acclaimed Philips certification for its multi-read 40x media.

We have also tied up with Hewlett-Packard to manufacture optical

storage media using its 'Light scribe' technology.

Going forward, we recognize the need to make the most of our

strong research, development and engineering capabilities to

deliver even higher value-added products, while continuing to

5

focus  on increasing production efficiencies and yields to extend

our cost leadership globally.

Moser Baer’s division can broadly be classified as follows:]

CD-R/DVD-R

JEWEL BOX (J B)

PRINTING AND PACKING (P& P)

The first division manufactures CD-Rs and DVD-Rs for branding

global player like Sony, Samsung, Verbatim, TDK, etc. the second

division products the plastic cover for the storage of these disks.

The third division deals with the printing the names of the brands

of the client and packaging of the disk with the plastic paper.

The manufacturing unit under study has a total manpower of

1900 employees (both regular and contracted). The unit is called

Moser Baer Greater Noida and operations relating to manufacture

of CD-Rs, DVD-Rs and Jewel- Boxes. The unit is equipped with

state of the art machines that include high technology CNC AND

PLC machines. All the expenses machinery and equipment is

directly imported from Switzerland, Japan or Germany in specially

hired aircrafts.

6

Flow chart of export division for clearance of goods at

Moserbaer

7

Start

Unprocessed documents received from HO/only for ICD Dadri

Documents sent to ICD Dadri for processing by getting the shipping bill no.

Processed documents received from ICD Dadri and checked for revised container request/change of invoice respectively

Preparing for ARE-1 in five copies with all inputs required

Documents get signed from Authorized signatory and handed over to stores and pallets and containers are sealed respectively

Documents for export from ICD TDK and by air received by E-mail

End

Flow chart for procurement of imported goods at

Moserbaer

8

Start

Receive P.O. from H.O.

Is items in LOPApply for B.O.A. approval

Is approval received? Entry in clearance status

Clear goods in duty payment basis

Receipt of advance doc’s of shipment from H.O/ panalpina/supplier

Is wt.of shipment more than 3 ton?

Is invoice as per P.O?Ask for amended invoice from H.o

Request to H.O for pay order of AAI (handling charges)

Apply for P.C.

Preparation of B.E annexes & sends to port

Customs clearance at port

Receives material at plant

Receipt of intimation from stores

Intimate excise & call inspector for insp.

Manual/EDI entry in B-17 bond & re-warehousing register

Preparation of Re-warehousing certificate

Get signed R.W.C from excise Supdt. & Dispatch to port

No

No

YesYes

Yes

No

Yes

9

End

MARKETING MIX OF MOSERBAER

Quality

Quality for them is not a feat - it is a habit.

At Moser Baer they believe that their consistent ability to deliver

quality products has been their key differentiator. They have

instituted a continuous quality improvement culture and a strong

systems driven focus to ensure that the quality of the products

consistently meet or exceed international benchmarks. The

company's processes are ISO 9002 certified and its end product

quality adheres to the standards prescribed by the American

Nationals Standards Institution (ANSI) and the European

Computer Manufacturers Association (ECMA).

They define quality as 100% conformance to customer

requirement. It's like an attitude with them, a part of every

process. This is because they realize that even one in a million

error prone disc can spell disaster for the user. So, nothing but

'zero defect' manufacturing is what they target for the products.

Strictly dust free working environments in all of the six state-of-

the-art climate controlled plants, the top of line machinery &

equipment and benchmarked processes & practices assist us in

giving quality products consistently. A strong use of statistical

10

techniques and in-house developed process control methods has

enabled defects to approach six sigma levels.

On average, it invests close to 50 man-hours per year in quality

training across all manufacturing disciplines to create a high

quality conscious culture. The quality strategy is not control

oriented, but preventive in nature thereby enabling us to

minimize the cost of quality while simultaneously achieving one of

the lowest defect rates within the industry.

Excellence

Moser Baer since inception has consistently strengthened its

competitiveness by enhancing capacity at lower incremental

expenditure, declining conversion cost, progressive vertical

integration and improving material efficiency. As a result they

have emerged as one of the lowest cost manufacturers of optical

media in the world.

What makes us who we are ? A fierce commitment to quality, a

dogged determination to take the 'Made in India' Label to the

world, constant efforts to offer the best to customers, the

efficiency in manufacturing, agile change management ability or

love for innovation?

11

It is all of the above and much more that helps set Moser Baer

apart. I believe it is the endeavor to outpace change on the basis

of the unique result-oriented systems I have in place.

Efficient Manufacturing: The capabilities of engineering and

design, production lines, processes and manufacturing facilities

allow them to move quickly from the concept stage to the finished

product.

Speed to Market: Using their expertise they develop new

technologies rapidly that's to our decentralized yet cohesive

organizational structure that makes it easy to take decisions.

Strong Research and Engineering Base: Whether it is

producing products with the help of proprietary technologies or

developing products that glove-fit our Customer’s needs, their R&

D provides the needed backbone

Providing High Quality at Optimal Cost: At any point of time,

you will find several QICR - quality implementation and cost

reduction - programs running simultaneously across the operation

Customer Focus: As a supplier it aims to be both flexible and

innovative when it comes to customers. They integrate and align

themselves with their customers to understand the requirements

and develop programs that exceed expectations.

12

Supply Chain and Logistics: It is the first Indian company to

have dedicated export trains, the first to push for a round-the-

clock customs clearance facility at ICDs and one of the few to

provide total logistics solutions to the customers. They have even

built their own in-house software for managing inbound and

outbound shipments to help track documents and containers

instantly.

People Skills: The power of our intellectual capital is reflected in

process efficiencies, reengineered equipment, enhanced

productivity, low manufacturing cost and new product launches

amongst others.

Change Managers: With our systems approach to forecasting

business cycles, however, we have been able to employ our

capital at the right time for the right Product in the right market.

Marketing Strategy: The global marketing offices, subsidiaries

and logistical and distribution centers make it possible for them to

react quickly to customer requirements. In India, we launched the

Moser Baer brand of storage media and are now enjoying a 25 per

cent domestic market share in high value branded segments. 

Financial Strategy: The prudent mix of equity, debt and internal

accruals to finance their expansion plans has yielded significant

13

returns and has helped them achieve a conservative risk to cost

ratio.

Moser Baer / Q4 of FY ’05: Challenging Times

New Delhi – 28 April 2005

Highlights

Year Ended 31 March 2005

Gross revenues for FY ’05 at INR 13,546.5 million, representing

a decrease of 14.6% over FY ’04

EBITDA at INR 3,896.5 million fell by 40.6% over FY ’04

EBITDA margins (net of other income) fell to 25.6% in FY ’05,

compared to 42.4% in FY ’04

Net earnings after tax (including deferred tax impact) at INR

583.8 million, a fall of 83.5% over FY ’04

Fully diluted earnings per share (before prior year items & not

annualized) for FY ’05 is INR 5.8, against INR 36.4 in FY ’04,

representing a fall of 84.1%. The fully diluted earnings per

share is INR 5.2 post the adjustment for prior year deferred tax

The company generated gross cash of INR 3,448.1 million in FY

’05

14

Quarter Ended 31 March 2005

Gross revenues in Q4 of FY ’05 at INR 4221.1 million, an

increase of 10.2% over Q4 of FY ’04 and 14.3% sequentially

over Q3 of FY ’05

EBITDA at INR 650.6 million fell 63.3% over Q4 of FY ’04,

primarily due to increase in input costs in Q4

15

16

MARKET OUTLOOK:

Demand & price outlook

Short term outlook

The revival in media shipment volumes seen in Q3 of FY ’05

continued in the current quarter as well, with retail demand for

optical media continuing to grow as excess inventory moved out

of the system. While the demand uptake in CD-R formats has

been gradual, the sharp upturn in demand for DVD-R has led to a

tight supply situation for DVD-R formats, which has helped

manufacturers pass some of the input price pressures to

customers. However, the sharp increase in the price of

polycarbonate—the key input in the manufacture of optical

storage media—continues to exert pressure on manufacturer

margins. While manufacturers have been able to increase prices

since the November-December time-frame, they continue to be

inadequate to negate the impact on input price increase.

Increasing usage of optical drives in laptops, servers and now set-

tops will continue to grow the demand for writable optical drives.

Despite increasing consumer migration to DVD drives and other

competing formats, the installed base of CD-R drives

17

Continues to grow, though the growth level is now lower in

intensity. SMD expects the addition of another 13.5 million

addition CD-R and -RW drives in Q1 of FY ’06, taking the overall

installed base to 382 million, against 323 million in Q1 of FY ’05.

The DVD writer base continues to expand at a fast rate with

increasingapplications and penetration. SMD expects 20 million

DVD writers to be shipped in Q2 of CY ’05, taking the total

installed base to 126 million units, up from 55 million units in Q2

of CY ’04. The DVD drive population continues to grow 20-25%

quarter-on-quarter.

18

While the normal summer slowdown may result in media demand

numbers being marginally subdued on a sequential basis, SMD

expects CD-R/RW media sales to grow 5.5% year-on-year to 3.2

billion units in Q2 of CY ’05 and DVD-R/RW media to grow 107% in

Q2 of CY ’05 to 973 million units (a nearly 4-billion run rate!).

19

LITERATURE REVIEW

EXPORT DOCUMENTS

Pre-shipment documents:

Commercial documents

The commercial documents are those which, by customs of trade,

are required for effecting physical transfer of goods and their title

from the exporter to the importer and the realization of export

sale proceeds.

14 out of 16 commercial documents have been standardized and

aligned to one another. Shipping order and bill of exchange could

not be brought within the fold of the aligned documentation

system because of their very different data elements and having

a very little in common with other commercial documents.

The commercial documents may be classified into principal

documents and auxillary documents.

Principal documents

Out of the 16 commercial documents mentioned above, the

exporter is required to send the following eight documents to the

importer. These are known as the principal export documents.

20

1. Commercial invoice

2. Packing list

3. Bill of lading

4. Combined transport documents

5. Certificate of inspection/quality control

6. Insurance certificate/policy

7. Certificate of origin

8. Bills of exchange and shipment advice

Auxiliary documents

The remaining eight commercial documents are known as

auxiliary documents.

1. Proforma invoice

2. Intimation for inspection

3. Shipping instructions

4. Insurance declaration

5. Shipping order

6. Mate receipt

21

7. Application for certificate of origin

8. Letter to the bank for collection/negotiation of documents

Regulatory documents

Regulatory pre-shipment export documents are those which have

been prescribed by different government departments/bodies in

compliance of the requirements of various rules and regulations

under relevant laws governing export trade such as export

inspection, foreign exchange regulations, export trade control,

customs etc.

There are 9 regulatory documents associated with the pre-

shipment stage of an export transaction and are as follows:

1. Gate pass-I/Gate pass-II (prescribed by central excise

authorities)

2. AR4/AR4A form (prescribed by central excise authorities )

3. Shipping bill/bill of export (prescribed by central excise

authorities )

For export of goods

For export of duty free goods

For export of dutiable goods

22

For export of goods under claim for duty drawback

4.export application (prescribed by port trust)

5.receipt for payment of port charges

6.vehicle ticket

7.exchange control declaration prescribed by RBI GR/PP forms

8.freight payment certificate

9.insurance premium payment certificate

The different commercial regulatory documents may be classified

into documents related to shipments, documents related to

payment; documents related to inspection, documents related to

excisable goods and documents related to foreign exchange

regulations.

Documents related to goods:

(i) Invoice

CUSTOMS INVOICE

The customs invoice is used in lieu of the commercial invoice in a

few importing countries for customs purposes, but the importer

often needs a commercial invoice too. The customs invoice can

be in a form called the certificate of value. The invoices vary in

23

format but they contain essentially the same data as in the

commercial invoice and packing list. The invoice is self-certified

by the exporter. The blank customs invoice is available from the

customs broker or forwarder and specialized printer. Certain

importing countries may require their importers, not the exporters

in the exporting country, to provide the completed customs

invoice for customs clearance.

CONSULAR INVOICE

As the name implies, the consular invoice is a specific invoice

issued by the Consul of the importing country. Many importing

countries, mainly less developed countries, have already phased

out this invoice. It is used for customs clearance and other

purposes, as such any errors or omissions on the invoice may

cause problems and fines at the customs in the importing

country. The consular invoice is a form of non-tariff barrier. The

format of the consular invoice form varies greatly, but it contains

essentially the same data as in the commercial invoice and

packing list. The invoice form is either in the language of the

importing country (e.g. Spanish usually) or bilingual, that is, a

combination of English and Spanish usually. The exporter's

declaration normally is included in a consular invoice. The

consular legalization and payment of a consular fee is required.

The consular fee can be a percentage of the FOB invoice value.

24

(ii) Packing list:

The packing list is the detailed list of contents of the shipment,

including quantities, items, model numbers, dimensions and net

and gross weights. A packing list should specify per carton or

crate the number and type of units of material inside. The shipper

gets the packing list ready at the time the goods are being is

prepared for shipping. There is no standard format for packing

lists.

Although it is not a required customs document, the packing list is

often used by the customs broker to obtain additional information

about the shipment.

(ii) Certificate of origin:

The Certificate of Origin is only required by some countries. In

many cases, a statement of origin printed on company letterhead

will suffice. Special certificates are needed for countries with

which the United States has special trade agreements, such as

Mexico, Canada and Israel. More information about filling out

these special certificates is available from the

Certificates related to shipment:

25

(i) Mate receipt: – mate receipt is a receipt issued by the

commanding office of the ship when the cargo is loaded on the

ship, and contains information about the name of the vessel,

berth, date of shipment, description of packages, marks and

numbers, condition of the cargo at the time of receipt on board

the ship etc.

(ii) SHIPPING BILL: -Shipping bill is the main document for

obtaining custom permission for shipping goods. This document

is of four types: -

Free shipping bills

Drawback shipping bills

Ex-bond shipping bills

Dutiable shipping bills is filled up where the consignment is

subject to export duty and where duty drawback is to be claimed.

Whereas free shipping bills is filled up when the consignment is

subject to export duty and no duty drawback is tobe claimed. Ex-

bond shipping bills is needed in case of shipment from the

customer bounded warehouse.

(iii) Airway bills: - Airfreight shipments are handled by air

waybills, which can never be made in negotiable form.

26

(iv) Bill of lading: - is a contract between the owner of the

goods and the carrier (as with domestic shipments). For vessels,

there are two types: a straight bill of lading which is non-

negotiable and a negotiable or shipper's order bill of lading. The

latter can be bought, sold, or traded while the goods are in

transit. The customer usually needs an original as proof of

ownership to take possession of the goods

DOCUMENTATION: -

Generally documentation is perceived to be the most complex,

difficult and critical activity of export marketing particularly in

India. Successful consummation of an export order needs

innovative skills and meticulous planning including proper

compliance and subsequent documentary provision.

One may categorize export documents into three dimensions on

the basis of their role in smooth flow of trade.

REGULATORY CONTROL IN INDIA

After becoming an exporter company it is required to obtain a

(RCMC) from the relevant export promotion council, commodity

board or any other designated body. This certificate is needed for

getting some more export incentives given by the govt.of India.

27

Next step in becoming an exporting unit is to obtain importer-

exporter code number from director general of foreign trade.

28

a) GR FORM / PP FORM: -

GR FORM / PP FORM in duplicate is required for every

consignment for obtaining customs clearance. This form is

needed as a legal requirement under the Foreign Exchange

Regulation Act of India. GR FORM is needed for all consignments

other than ones being shipped by post, while PP FORM is needed

for goods going by post.

b)

DOCUMENTATION: -

Various documents originated during export marketing activities

of Moserbaer are defined below: -

SALE ORDER / CONTRACT: -

It is a premiere document that has to be generated in any

transaction. It is an agreement between buyer and seller, in

which seller has agreed to buy them, at an agreed price with

specified delivery terms. Delivery terms may be F.A.S, F.O.B, and

C&F etc.

F.A.S (Free Along Side)

29

In this seller has the obligation to deliver the goods alongside the

vessel on the quay. The buyer has to bear all the cost and risk of

loss or damage to the goods.

30

Dutiable shipping bills

F.O.B (Free On Board): -

When the delivery condition is F.O.B, the seller has the liability to

load the goods / materials on the vessel specified by the buyer.

The transportation, insurance and other agreements are to be

made by the buyer.

C & F (Cost and Freight): -

The seller must pay the costs and freight necessary to bring

goods to the named port of designation but the risk of loss and

damage to the goods is transferred from the seller to the buyer.

In case of “International Trade” the buyer and seller separated by

distant boundaries. Hence it becomes less viable for the parties

to come together to form a contract. Thus it so happens the

buyer or seller initiates the formation of contract by sending

purchase order or sale order respectively. Sometimes the buyer

intimates the seller by sending the purchase order, or if seller

finds the initiative lucrative, he sends his sale order to the buyer.

Thus in this way the parties enter into a contract with each other.

Such type of contract is known as “Constructed Contract”.

31

Various contents of sale order are listed below:-

a. Price of the product

b. Quantity and quality of the product

c. Period of delivery

d.Port of delivery

e. Standard terms and condition

f. Types of financial arrangements

g. Payment terms

Documents related to payment

(i) LETTER OF CREDIT: -

L /C is the most popular method of payment / receipt in foreign

trade transaction as well as it the mother document which give

rise to all other documents. Under L/C the buyer promise to pay

the seller on due date. In this type of credit, the buyer’s liable to

pay. It is thus also known as banker’s commercial or

documentary credit.

It is commonly referred as commercial L/C as it a means to

opening a credit in favour of someone, under which payment will

32

be made provided that certain conditions are fulfilled within given

time.

PARTIES INVOLVED IN L/C: -

1.Buyer or importer

2. I) Issuing or opening Bank

II) Reimbursing Bank

3. Seller or exporter or beneficiary

4. I) Advising / confirming Bank

II) Paying Bank

III) Negotiating Bank

Based on security, L/C can be classified into 3 types: -

1.Revocable or irrevocable: -

A revocable L/C can be cancelled or modified, by the buyer at any

time without any notice to the seller. But an irrevocable L/C

cannot be cancelled without prior notice to the seller of exporter.

2.Confirmed or Unconfirmed: -

33

When the bank authorized by opening bank confirms an

irrevocable L/C, it becomes confirmed. Otherwise the L/C is

unconfirmed.

34

3.Recourse or without recourse: -

If the advising bank pays the seller but does not get reimbursing

from the opening bank, then this bank can recover the whole

money with interest from the seller.

But in case of without recourse, the liability of the exporter ends

after he has deposited the required documents and received

payments.

(ii) BILLS OF EXCHANGE: -

It is a document for the goods exported. It is the means of

collecting money through banking channels and also a method of

payment by credit. A bill of exchange is also referred as “Draft”.

It is a legal document. In India, Section 5 of Negotiable Act, 1881,

defines bill of exchange as:-

“An instrument in writing containing an unconditional order,

signed by the maker, directing the person to pay certain amount

”.

It has the following characteristics:-

a. It is an instrument in writing

b. It is an unconditional order signed by Maker (Drawer)

c. It is a direction given to a specific person (Drawee)

35

d. It is a direction to make payment of specific or fixed amount.

A bill of exchange performs the following functions: -

i. Means for collecting payment

ii. Means for demanding payments

iii. Means for extending credit

iv. It is a promise of payment

v. It is a receipt of payment

Various documents are required for custom clearance. Exporter

or his agent submits the following documents to the custom

department so as to get custom clearance for export.

(iii) BANK CERTIFICATE OF PAYMENT

It is a certificate issued by the negotiating bank of the exporter,

certifying that the bill covering particular consignments has been

negotiated and that the proceeds received in accordance with

exchange control regulation in the approved manner.

DISPATCH INSTRUCTION: -

Dispatch instruction is almost like sale order. It is an instruction

or order given by the company’s marketing department to the

36

plant to dispatch specified goods to the port of any other

designations.

Contents of dispatch instruction are given below:-

a. Specification and quantity of materials to be transported

b. Port of dispatch

c. Shipment schedule

d. Place and port of schedule

e. Name of the buyer

A.R.4 FORM: -

It is an application, by the company to the central excise

department of custom, for excise relief.

In India exportable goods are exempted from duty. Hence if the

company exports goods to foreign countries, to gain foreign

exchange, it applies to central excise department to get

exemption, from excise duty, by giving application in a prescribed

format under rules – 158, 185, 1730. This application is known as

the A.R.4 FORM.

The contents of A.R.4 FORM are listed below:-

a) Name and address of range officer

37

b) Name of the company

c) Port of loading

d) Country of loading

e) Central excise regd. No.

f) Number and description of goods

g) Gross weight / net weight

h) Value of goods

i) Weight and quantity of goods

j) Duty rate and amount

k) Amount of rebate claimed

l) Remarks

m) Declaration of the company

DELIVERY INVOICE: -

The plant prepares it at the time of removal of goods from the

plant. It is meant for excise purpose. It contains the following: -

a. Quantity of goods dispatched

b. Price of goods

38

c. Mode of dispatch

d. Port of dispatch

e. Buyer’s details

f. A.R.4 reference

PROFORMA INVOICE: -

It is basically a form of quotation by the seller to the buyer. It is a

sort of invitation to the buyer from the seller to place a firm order

to him. It is deposited with the custom clearance for estimation

of excise duty. It helps in getting custom clearance.

A Proforma invoice contains:-

a. Exporter’s name

b. Consignee’s name

c. Notify’s name

d. Buyer’s name

e. Country’s of origin

f. Designation

39

TEST CERTIFICATE: -

It is a verification certificate that shows that the goods shipped

have the required cast no. And percentage composition.

INSPECTION CERTIFICATE: -

It is a document which certifies that the goods have been

inspected (prior to shipment). This certificate is generally desired

by the importer so that he can be sure that right types of goods

ordered are being send by the exporter. In India certain goods

are subjected to quality control. For this purpose an agency

called (EIC) was created.

G.R FORM: -

It is one of the most important documents in international

business. This form is obtained from R.B.I. This form is filled by

the exporter and is endorsed by the customs. This form is one

kind of guarantee given by exporter to R.B.I. The exporter gives

guarantee that within “six” months of transaction the foreign

currency involved will be realized.

G.R FORM contains: -

a. Exporter’s name and address

b. Invoice no. And date

40

c. Consignee’s name and address

d) Port of loading and discharge

e) Country of designation

f) Exchange rate

g) Currency of invoice

h) Net & gross weight, particulars, description

SHIPPING BILL: -

It is the main document on which custom permission for export is

given. It is custom document. It is a document, which is

necessary for loading the cargo on ship.

It contains the following: -

a. Exporter’s name and address

b. Invoice no. And date

c. Port of loading

d. Port of designation

e. Details of packages and goods

41

f. Analysis of export value; currency; amount

MATE RECEIPT: -

When the cargo is loaded on the ship, the commanding officer /

captain of the ship will issue the receipt called the “mate receipt”

for goods loaded.

It contains the following information:-

a. Name of the vessel

b. Berth

c. Date of shipment

d. Description of packages etc

BILL OF LADING: -

It is a document which is issued by the shipping company

acknowledging the receipt of goods mentioned there / in and

undertaking that the goods are in condition and will be delivered

to the consignee, provided that the freight specified therein is

duly paid.

It serves the following 3 purposes: -

It is a document of title of goods shipped,

42

It is a receipt for goods, received by the steamship company,

It contains the terms of the contract between the shipper and

shipping company

MARINE INSURANCE: -

When the goods are transported from one place to another there

is always risk involved. Hence to avoid such transit losses,

marine insurance is taken up. In India there are various insurance

companies, such as General Insurance Company. Insurance

Policy is normally done through agents.

Marine insurance contains the following:-

a. Name and address of the subsidiary of insurance company

b. Claim payable

c. Name of the insured

d. Vessel no.

e. Place of dispatch

f. Port of loading and dispatch

g. Destination

h. Insured value

43

i. Terms of insurance

j. Particulars and description of goods

100% E.O.U. -

Export Oriented Units means an industrial unit offering for its

entire production, excluding rejects and items otherwise

specifically permitted to be supplied to the domestic Tariff Area

(DTA). Such units may be set up under the Export Oriented Unit

(EOU) scheme or Export Processing Zone (EPZ), Electronic

Hardware Technology Park (EHTP). Such units may be engaged in

manufacture/production or trading of any goods, like

Hardware.Units engaged in service activities may also be

considered on merits.

The scheme of 100% Export Oriented Units (EOUs) was

introduced in the year 1980 with the objective of generating of

production capacity for exports by providing an appropriate policy

frame work, flexibility of operations and incentives. Inorder to

enable them to operate successfully in the international markets,

such units are allowed to import machinery, raw materials and

components and consumables free of customs duties, and if

procured indigenously, full exemption of excise duty is available.

These units have to operate under customs bond and are

44

expected to achieve the levels of net foreign exchange earnings

fixed by the Board of Approval as a percentage of their exports.

EOUs are governed by the following basic terms and conditions:

It may be established anywhere in India subject to locational

criteria, local zoning laws and environmental regulations.

The unit will undertake to manufacture in bonded area and to

export its entire period ordinarily of five years.

If a unit approved under this scheme is unable for any reason,

to fulfill its export obligations, the Board of Approval will review

the case and recommend the future course of action to be

taken in regard to that unit.

Once a 100% EOU is de-bonded, it would have to pay the

following duties.

Customs duty on capital goods on the depreciated value but at

the rate prevailing at time of import.

Customs duty on unused raw materials, components,

consumables and spares of value at the time of import at rates

in force at the time of clearance.

In respect of excisable goods, excised duty without any

depreciation and at rates applicable at the time of clearance.

45

EOUs established any where in India and export 100% its

products except certain fixed percentage of sales in the domestic

Tariff Area as may be permissible under the policy.

IMPORT DOCUMENTATION

Documentary Requirements:

Customs documents are the set of documents required by a

customs authority to accurately and completely identify goods

which are being imported. Every country has its own specific rules

and regulations governing information and documentary

requirements.

The minimum documentation required to be submitted with

customs import entries or Informal Clearance Documents

includes:

Air way-bill or bill of lading

Invoices

Any other papers (including packing lists, insurance

documents, etc) relating to the shipment.

The Customs Act 1901 requires importers to retain commercial

documents relating to a transaction for five years from the date of

entry. These documents may be required for Customs audit

46

purposes. Failure to meet the requirement may attract a penalty

of $2000.

Airway Bill:

Any airway bill, also called, an air consignment note, is a receipt

issued by an airline for the carriage of goods. As each shipping

company has its own bill of lading, each airline has its own airway

bill.

Bill of lading

The bill of lading is a document, issued to a consignee, by a

carrier, that describes the goods to be shipped, acknowledges

their receipt and states the terms of the contract for their

carriage. The shipper is responsible for completing the bill of

lading and providing the completed document to the carrier at

the time the shipment is sent.

The carrier provides a copy of the bill of lading to the exporter

before departure, as evidence of the transfer of goods from the

exporter to the carrier. A copy of the bill of lading is also

forwarded to the importer, to arrange for the pick-up of the

goods, and a third copy is kept for the carrier’s records.

47

Original bill of lading:

- The original bill of lading always stipulates the contract of

carriage.

- Possession of the original bill of lading at destination entitles

the bearer to the goods.

- The original bill of lading is sometimes sent to a financial

institution that represents the shipper. The financial institution

remits the original bill of lading to the importer once all

financing and other obligations are met.

Manifest:

A manifest is an itemized list of the contents of the shipment, to

be shown to officials for customs clearance. Another name for the

manifest is cargo control document (CCD). The most commonly

used manifest is a Form A8A.

The carrier prepares the manifest based on the information

provided by the shipper. The carrier must provide the customs

broker with a manifest in order for the broker to obtain a release

from Customs.

A manifest or CCN has its own identifier, called the cargo control

number. Once submitted and accepted by Customs, the manifest

48

and cargo control number are monitored by Customs to ensure

the proper clearance and closure of the shipment.

Packing list:

The packing list is the detailed list of contents of the shipment,

including quantities, items, model numbers, dimensions and net

and gross weights. A packing list should specify per carton or

crate the number and type of units of material inside. The shipper

gets the packing list ready at the time the goods are being is

prepared for shipping. There is no standard format for packing

lists.

Although it is not a required customs document, the packing list is

often used by the customs broker to obtain additional information

about the shipment.

Commercial Invoice:

A commercial invoice is the basic document from which the buyer

or importer pays the vendor or exporter.

On import shipments, the commercial invoice generally serves a

dual purpose: to enable the exporter to collect his/her money and

to assist the importer in clearing the goods through Customs.

The commercial invoice does not need to conform to a rigid

format. The exporter or manufacturer is free to set out the

49

information in any manner they choose, provided that the

prescribed data elements found on the invoice are included.

Specifically, the following information must be included and be

clear, accurate and precise:

- Exporter name and address

- Consignee name and address

- Description of the goods

- Net and gross weights

- Unit price

- Extended price

- Currency of settlement

- Terms of delivery and terms of payment

- Date

- Reference numbers

- Import licenses

- Freight included or excluded

50

Import permits and special certificates:

The goods subject to government department requirements need

special permits, certificates or other paperwork, in addition to the

standard customs documentation. In some cases, shipments may

require examination by customs officers to verify marking or

proper labeling. In others, qualified inspectors, working on behalf

of the OGD in question, must review the documentation and/or

examine the goods prior to release.

Often the data needed to satisfy OGD requirements is not

normally provided with the shipment. It must then be supplied by

the importer to the customs broker at the time of customs entry.

OGDs are becoming more stringent with regard to imports.

What’s more, new, additional OGD requirements are being

implemented all the time. It is crucial that your customs broker be

aware of these regulations to ensure correct processing and

compliance of your shipments subject to OGD requirements.

Moserbaer prepares all appropriate certificates and import

permits on a duty free-per-permit basis as it is a 100% E.O.U. and

present these to the OGDs and Customs, in order to secure the

release of the shipment.

Import documentation procedure is as follows:

51

The papers and documents required before starting the steps and

procedures of clearing goods imported for companies and

establishments or others in general

Copy of the commercial register and a form of the business

activity issued by the Ministry of Commerce and Industry

Certificate of membership with the Chamber of Commerce and

Industry

Certificate of origin for imported goods certified by the

competent authorities in the exporting or producing country

Original invoice of purchase certified by the competent

authorities in the exporting or producing country

Bill of Lading for goods imported by sea or air

Manifest papers of goods imported by sea or air

Delivery order by the shipping agent of goods imported by sea

or air

Letter of Authority certified party concerned with custom

clearance in case of inability to appear in person.

52

OBJECTIVES OF THE STUDY

Values At MOSERBAER

At Moserbaer, the means are as important as the end. It is not

just reaching the destination that matters. It is equally important

that the route we take to success is correct.

Values:

Meticulous: To persevere till they reach quality perfection, and

beyond

Open: To encourage and be accessible to new ideas and

feedback

Selfless: To give back to society

Ethical: To be honest and ethical in the business

Responsible: To fulfill their own commitments on time

Corporate Objective:

A commitment to efficient manufacturing that has led to the

lowest production costs in the world

A strong R&D focus that has helped develop innovative

products on a continuing basis

53

The highest quality standards that have consistently delivered

world-class products

A strong customer focus that has resulted in high customer

retention and acquisition

A marketing focus that has kept products contemporary and

relevant to emerging needs

A systems-driven approach that has stimulated growth in

keeping with institutionalized protocols and practices

Financial discipline that has led to enhanced shareholder value

A professional approach that translates knowledge and data

into better interpretation of market needs

54

RESEARCH METHODOLOGY

For collection of data, two major sources are used.

Primary Source: The primary data collected from the project

guide and other employees working in the commercial

department of Moserbaer and will be treated as the source of

primary data collection.

Secondary Source: Website of Moserbaer and others over

worldwide are used as the source of secondary data collection.

The data collected will involve in the plant-based company in

India as well as in Korea. The involvement of both the countries

will show a clear view of the CD-R, DVD-R, JEWEL BOX, FLOPPY

DISK and in the current stage as the world leader in

manufacturing and development.

Samples Size : 100 respondents

55

OBSERVATION AND ANALYSIS

SWOT ANALYSIS OF MOSERBAER

Strengths

Lower capital investment, manpower and overhead costs make

Moserbaer one of the most competitive manufacturers of

optical storage media in the world

Strong focus on R&D and engineering to constantly innovate

product offerings and continually reduce costs

A growing captive and local market adds to our growth

potential

Integrated manufacturing gives Moserbaer cost efficiencies,

tailor-made delivery capabilities and enhances speed to

market

Committed shareholders add strength, longevity and

sustainability to our future plans

Weaknesses

As Moserbaer continues to grow rapidly, it needs to scale up

operations, human resources, management bandwidth and

evolve internal controls in line with the exponential growth

56

As most of the company’s products are growing very fast, it

needs to constantly expand manufacturing capacities,

requiring continuous and high-level capital investment

Opportunities

The exploding recordable DVD-R market: With world-class

capacities to manufacture DVDs, an existing top-tier customer

base and an efficient in-house developed technology, the

company is well positioned to exploit this emerging and

profitable opportunity.

Large population and growing disposable income in India: India

has one of the largest music and video industries in the world,

publishing thousand of titles each year. As customers shift to

using CDs for audio and DVDs for video requirements, the

domestic market for these products should explode.

Significant efforts are underway to define and develop next

generation blue laser storage format. With capacities in the

20GB+ range, these formats will provide a platform for the

distribution and recording of high-definition video and serve as

the linchpin for a major transition to a new class of hardware

products

57

Threats

Emerging technologies: In a dynamic technology environment,

company’s business could be threatened from more efficient

emerging technologies. However, considering the explosive

growth in digital content, low cost and ease of storage on

optical media, the huge installed base of both read and write

drives and time to market for a new format, this threat is

perceived as low.

Anti-dumping and anti-subsidy inquiry: Company derives a

significant part of its revenues from international markets. A

growing protectionist attitude and a tendency by some local

governments, driven by a desire to protect local jobs, tend to

use anti dumping and other trade protection tools to provide

some measure of protection to local high cost and inefficient

manufacturers

Fall in product prices: As the products move into the mature

phase in their life cycle, they start to emulate commodity type

characteristics. Also as the industry is characterized by high

volume, large capacities and investments, a sharp reduction in

product pricing can severely impact performance. The pricing

in the industry could fall due to oversupply, low demand, cost

58

reduction due to reduction in input costs or setting up

capacities in low cost regions.

PROSPECTS OF MOSERBAER PRODUCTS

Prospects :

India-based company with nearly two decades' experience in

removable data storage

Among the top three media manufacturers in the world

#1 in the fast-growing Indian market

Lowest-cost manufacturer of optical media in the world

R&D-focused company

Focused on optical and magnetic data storage media

Supplier to 11 of the top 12 global brands

Revenue and earnings growth at a 5-year CAGR of 70% and

79%, respectively

Products :

Optical Storage Media: Recordable Compact Discs (CD-R), Re-

writable Compact Discs (CD-RW), Pre-recorded CD/DVD, Digital

Versatile Disks (DVD-R) and Rewritable Digital Versatile Disks.

(DVD-RW), Jewel Box.

Magnetic Data Storage Media: Compact Cassettes, Micro

Floppy Disks (MFD) and Digital Audio Tapes.

59

CONCLUSION AND RECOMMENDATION

CONCLUSION: -

Lower capital investment, manpower and overhead costs make

Moserbaer one of the most competitive manufacturers of optical

storage media in the world.

The stake holders and shareholders give the potential, long term

profitability and sustainability to the future plans of Moserbaer.

The growth potential is due to growing captive and local market

adds. It makes Moserbaer a world leader in development and

manufacturing of CDs, DVDs and Jewel Box.

RECOMMENDATIONS: -

As a supplier their target should be flexible and innovative when it

comes to the customers. They have to integrate and align

themselves with customers to understand their requirements and

develop programs that exceeds expectations.

The financial strategy is prudent mix of equity, debt and internal

accruals to finance the expansion plans has yielded significant

returns and has helped them to achieve a conservative risk to

cost ratio.

60

Since inception, Moserbaer has always endeavored to create its

space in the international market, something that very few Indian

manufacturers have been able to achieve. Aiding the company in

its efforts has been a carefully-planned and sustainable model—

low costs, high margins, high profits, reinvestment and capacity

growth. Along the way, deep relationships have been forged with

leading OEMs, with the result that today there are hardly any

players in the field that Moserbaer is not associated with.

As most of the company’s products are growing very fast, it needs

to constantly expand manufacturing capacities, requiring

continuous and high-level capital investment

61

MARKET PENETRATION STRATEGY

MOSERBAER

The moserbaer as a company got found in 1983 and as a

manufacturing plan located in Noida from where the

products are distributed across the world in more than 40

countries the company entered international market not

only by setting up 100% export oriented unit . But it also

setup offices in Japan, Taiwan, Europe and USA in Dubai.

Through this process they took advantaged of the India’s low

cost based of logistics and manufacturing and became one

of the largest manufacturers of CD. As evident in the chart

mentioned below:

OUTSOURCING OF LOGISTICS-AN ISSUE

62

The company in order to strengthen position in Europe

through merger and acquisition acquired manufacturing plan

as a result of which they become one of the largest suppliers

in their market competing with country like China and

Taiwan. Currently they have also established special

marketing tie-up with the world largest manufacturing of

computers, HP giving it the leading edge in the international

market. Please find below mentioned process of marketing

and distribution as well as customer satisfaction model as a

result of which the company has made its dent in the

international market.

63

INTERNATIONAL MARKET PLANNING AND

DISTRIBUTION PROCESS IN

MOSER BAER INDIA LIMITED

1) International Marketing Department receives the purchase

order from the customer after negotiation and price

finalization. Format of Purchase Order differs from customer

to customer, which is forwarded to the Planning department

in a standard OTD format. It comprises of sku (description),

volume, terms for dispatches/payment, destination and

price.

2) Mktg. Department then, in co-ordination with Controller,

with the negotiated terms and conditions and prices of the

order forwards the OTD which is signed by the respective

account Manager/ Controller / Marketing Head.

Terms & Conditions: Few of the terms and conditions are

as follows:

1) EXW:

"Ex works” means that the seller delivers when he places the

goods at the disposal of the buyer at the seller's premises or

another named place (i.e. works, factory, warehouse, etc.)

not cleared for export and not loaded on any collecting

vehicle. It means the buyer has to bear all costs and risks

involved in taking the goods from the seller's premises.

64

2) FOB:

Free On Board (FOB) means that the seller delivers when the

goods pass the ship's rail at the named port of shipment.

This means that the buyer has to bear all the costs and risks

of loss of or damage to the goods from that point. The FOB

term requires the seller to clear the goods for export.

3) CIF:

Cost, Insurance and Freight (CIF) means that the seller

delivers when the goods pass the ship's rail in the port of

shipment. The seller must pay the costs and freight

necessary to bring the goods to the named port of

destination but the risk of loss or damage to the goods, as

well as any additional costs due to events occurring after the

time of delivery, are transferred from the seller to the buyer.

4) DDU:

Delivered Duty Unpaid (DDU) means that the seller delivers

the goods to the buyer, not cleared for import, and not

unloaded from any arriving means of transport at the named

place of destination.

5) DDP:

Delivered Duty Paid (DDP) means that the seller delivers the

goods to the buyer, cleared for import, and not unloaded

from any arriving means of transport at the named place of

destination.

65

CUSTOMER SATISFACTION

Measuring Customer Satisfaction through CRDD

Analysis

Some of the most advanced thinking in the business world

recognizes that customer relationships are best treated as

assets, and that methodical analysis of these relationships

can provide a road map for improving them.

Satisfaction (and dissatisfaction) affects an

organization’s

bottom line

The value of satisfaction is often underestimated. Loyal

customers and employees affect an organization’s success,

which can be difficult to quantify. Loyal customers make a

business grow by increasing market share. Over a lifetime, a

loyal customer purchases more, purchases at a premium

(they are less sensitive to price), costs less to sell to, and

refers our business to others.

Loyal employees save organizations time and money that

would have been spent on hiring

and training. The value of their loyalty, however, goes far

beyond these figures alone. Employees, especially those on

the front line, directly impact customer satisfaction. An

essential part of assessing satisfaction includes identifying

dissatisfaction. Dissatisfied customers and employees often

hold the information you need to succeed. Understanding

66

when and why dissatisfaction occurs helps implement

changes to gain and retain future customers and employees.

CRDD Analysis helps in the following ways: (refer to

appendices)

1) Collect valuable information

Moser Baer uses CRDD Analysis to collect information on

customer’s opinions and needs. This analysis helps to

capture information and helps identify satisfaction (or

dissatisfaction) levels of customers.

A well-designed CRDD Analysis gives an answer to one

critical question: Are my customers satisfied?

Moser Baer uses CRDD Analysis to meet the following

objectives:

1) Understand the expectations and requirements of

customers.

2) Determine how well the company is satisfying these

expectations

and requirements.

3) Look at trends to take action immediately.

4) Establish priorities, goals and standards to assess how the

goals are being met.

5) Evaluate the impact of a change in a policy, product or

service

67

2) Take decisions on the following matters:

Improve customer, client or employee loyalty

React quickly to changes in the market

Identify and capitalize on opportunities

Beat the competition

Retain or gain market share

Increase revenue

Reduce costs (e.g., turnover or hiring

3) Beat the competition:

CRDD Analysis gives the organization the insight they need

to define what is extremely important to their customers.

Once the researchers know what is most important, they use

the analysis to compare its performance with that of its

competitors. Results of statistical analysis help management

decide how and

where to better allocate resources, such as training and

technology.

4) Provide deeper insight into your responses:

The value of the responses increased with the use of

statistics. Statistical analysis helps translate your survey

responses into meaningful information. Statistics provide

more insight into our data. And, more insight leads to better

decisions. Without statistics, we may make big decisions

based on incomplete or superficial information.

68

5) Satisfaction guaranteed:

Investing in satisfaction analysis is practically guaranteed to

achieve high returns.

69

ANALYSIS

1. WHAT TYPE OF BUSINESS IN THE COMPANY?

70

2. Which type of the company?

71

3. Problems faced by Indian Manufacturers while producing moserbaer?

72

4. Which media for advertising the product?

73

5. What government should do to increase the export from

India?

74

6. The customers purchase moserbaer from different

stores?

75

7. Based on survey it was derived that the customers used

different types of brand while purchasing?

76

8. Based on survey it was derived that the most of the

respondents received their supply of moserbaer from C/F

agents and wholesalers.

77

9. What are the major markets for these products?

25%

60%

15%

USA EUROPE ANY OTHER

78

CONCLUSION AND RECOMMENDATIONS

Moser Baer India Limited has positioned itself as a major

player in the optical media storage industry. It has managed

to do so by manufacturing and delivering quality products to

its customers at the right time and at the right place. The

company defines quality as 100% conformance to customer

requirement. It's like an attitude with them, a part of every

process. This is because they realize that even one in a

million error prone disc can spell disaster for the user. So,

nothing but 'zero defect manufacturing is their target.

It is the company’s R&D capability that has enhanced its

ability to continuously evolve its basket of products and lead

the market with new product introductions. Not only have

they built a robust captive pool of best-in-class research

talent, they have also entered into alliances with leading

companies across the world. This has resulted in the joint

development of widely-acclaimed products and process

innovations. And that's why today, they produce virtually all

our products using in-house-developed proprietary process

technology on equipment they have developed along with

key vendors in internally-designed facilities.

Moser Baer’s researchers, in collaboration with companies

across the globe, have built strong process design,

machinery engineering and commercialization capabilities.

This has enabled them to develop low-cost, high-throughput

processes and equipment and forms the foundation of the

excellence they have achieved in manufacturing.

79

Customer satisfaction at Moser Baer is not just wishful

rhetoric. It's what has helped them to become an ever-

growing, globally-competitive organization.

They strongly believe in understanding the requirements of

their customers and tailoring their products and service

offerings to exceed their expectations. As the majority of

their products are sold to giant global OEM customers, they

have institutionalized the process of being able to manage

diverse customer requirements in a consistent manner.

The CRDD Analysis shows that the company has been able

to meet the customer request delivery dates most of the

times. However, 100 percent delivery has not been achieved

due to many reasons like loopholes in planning, logistics,

communication with customers etc.Therefore it is suggested

that e-CRM initiatives should be emphasized on. These

initiatives include:

Electronic order placement, acceptance & reporting.

Constant tracking of order from production to dispatch.

Multi-modal shipment tracking systems.

Electronic customized reporting.

Negotiation of documents.

80

BIBLIOGRAPHY

For the completion of the project report references are being

made mostly from the Corporate office and from books and

different websites:

Books are:

Exporters Manual And Documentation –Nabhi

International Marketing (Including Export Management) –

Francis Cherunilam

Websites:

www.google.com

www.moserbaer.com

www.indiansources.com

81

QUESTIONNAIRE

1. What type of business in the company?

TRADE AND EXPORTER

MANUFACTURER

MANUFACTURE AND EXPORTER

MANUFACTURER AND TRADERS

TRADERS

2. Which type of the company?

Public limited Private limited

Sole proprietorship

Partnership

3. Problems faced by Indian Manufacturers while

producing moserbaer?

Inadequate supply of suitable raw material

Poor processing of raw material

Unskilled labour

Old or obsolete machinery

Less supervision

Low productivity

4. Which media for advertising the product?

Websites E-mail

Direct mail Magazine

82

5. What government should do to increase the export from

India?

Better Port facilities

Availability of new technology

Employees training facilities

Infrastructure

Subsidy on import of new technology

Reduce taxes

6. The customers purchase moserbaer from different

stores?

Specialty stores Departmental stores

Retail stores

7. Based on survey it was derived that the customers used

different types of brand while purchasing?

Moserbaer Amkete Writex

Sony Samsung Eurovisin

8. Based on survey it was derived that the most of the

respondents received their supply of moserbaer from

C/F agents and wholesalers.

Direct from company

Own transport

C/F agents Whosellers

9. What are the major markets for these products?

USA Europe

Any other

83

TABLE OF CONTENTS

Topics Page No.

Preface 1

Executive summary 2

INTRODUCTION

Company profile 4

Flow chart for Exporting of goods 7

Flow chart for Importing of goods 8

Marketing mix of Moserbaer 9

LITERATURE REVIEW

Export documentation 19

Import documentation 42

Import procedure of Moserbaer

OBJECTIVES OF THE STUDY

Values At Moserbaer 49

Corporate Objective 49

METHODOLOGY OF THE STUDY

Research methodology 51

OBSERVATIONS AND ANALYSIS

SWOT analysis of Moserbaer 52

Prospects of Moserbaer products 55

CONCLUSION AND RECOMMENDATION

Conclusion 75

Recommendation 75

Bibliography. 77

Questionnaire 78

84

ACKNOWLEDGEMENT

The research and the findings always bears the imprint of many

dignitaries. The task assigned to me is not only to clearance of

the documents but there is so much to learn in the export and

import of goods.

To start with, I would like to thank my Institute, IMT, Ghaziabad

and the company Moserbaer India Ltd. who is a world leader in

development and manufacture of CDS/ DVDS, Greater Noida, U.P.

for given me the opportunity to successfully completion of the

project, with proper guidance.

I would also like to acknowledging my respected MR. S.K.

SINGH, who guided me during the project work and helped me,

to carry out the project.

I would like to show my deep, sincere and heartiest gratitude to,

Mr. Vivek Singh who has given me the opportunity to prepare a

project on Export Import Documentation, and my special regards

to Mr.Rajendra Singh, Mr. Bhanu Sharma, Mr. Maneesh

Sen of Import dept. and Mr. Sanjay Gupta, Mr. R.K. Sharma of

Export dept. because of their valuable time and co-operation my

project ended in an accomplished manner.

I extend my grateful acknowledgement to Mr.Anil Sawhny

G.M. of Moserbaer India Ltd. Greater Noida,U.P. whose mere

presence gifted me the luck of being what I gained as being part

of the Moserbaer Family. Thank you sir for being there.

I would also like to express my deep sense gratitude to my

parents for their constant inspiration through out the course of

this work and always.

Thank you to one and all; the names of whom I may mentioned or

not but whosoever were there when I was need. I appreciate the

conduct.

85

86