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Export Marketing and Investment Assistance Annual Report 2008/09

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Export Marketing and Investment Assistance

Annual Report 2008/09

© Department of Trade and Industry, June 2010.

Reproduction is permitted, provided the source is acknowledged.

Images are courtesy of the dti Photo Library,

South African Tourism (www.southafrica.net),

Stock.Xchng (www.sxc.hu) and

Media Club South Africa (www.MediaClubSouthAfrica.com).

ISBN: 978-0-9814415-7-3

Published by the Department of Trade and Industry

Department of Trade and Industry

Private Bag X84

Pretoria

0001

Abbreviations and Acronyms ........................................................................................................................................ iv

IntroductionForeword by the Deputy Directors-General ...................................................................................................................v

EMIA Directors’ Fund Overview ................................................................................................................................... vii

EMIA ProfileVision and Mission .........................................................................................................................................................2

Strategic Objectives.......................................................................................................................................................5

Secretariat .....................................................................................................................................................................5

EMIA Success Stories 2008/09International Events .......................................................................................................................................................6

Black-Owned Enterprise ..............................................................................................................................................12

Small, Medium and Micro-Sized Enterprise ................................................................................................................13

Woman-Owned Enterprise ..........................................................................................................................................14

EMIA Performance AreasJob Creation ................................................................................................................................................................16

Governance .................................................................................................................................................................16

Strategic Impact...........................................................................................................................................................17

Customer Service ........................................................................................................................................................22

Summary of Assistance via the EMIA Scheme Summary of Assistance Provided per Scheme ...........................................................................................................24

Cost of Assistance by Sector .......................................................................................................................................24

Number of Instances of Assistance Provided per Scheme..........................................................................................25

Number of Feedback Questionnaires Received ..........................................................................................................26

Capital Projects Feasibility Programme.......................................................................................................................27

Sector-Specific Assistance Scheme ............................................................................................................................27

EMIA Contact Information............................................................................................................................................28

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BEE Black Economic Empowerment

BPO Business Process Outsourcing

CPFP Capital Projects Feasibility Programme

EMIA Export Marketing and Investment Assistance

FDI Foreign Direct Investment

HDI Historically Disadvantaged Individual

IDZ Industrial Development Zone

IPAP Industrial Policy Action Plan

Mercosur Mercado Común del Sur/Southern Common Market

NAFTA North American Free Trade Agreement

NEPAD New Partnership for Africa’s Development

NIPF National Industrial Policy Framework

PDIs Previously Disadvantaged Individuals

PFMA Public Finance Management Act

PMR Primary Market Research

SACU Southern African Customs Union

SADC Southern African Development Community

seda Small Enterprise Development Agency

SMMEs Small, Medium and Micro-sized Enterprises

SSAS Sector-Specific Assistance Scheme

the dti Department of Trade and Industry

TEO The Enterprise Organisation

TISA Trade and Investment South Africa

WTO World Trade Organisation

Foreword by the Deputy Directors-General The past financial year saw the Department of Trade

and Industry (the dti) continue to implement key policy

initiatives intended to support the economy’s growth

momentum of recent years, prior to the onset of the

global crisis and the resultant domestic recession.

As part of its mandate, the dti endeavoured to utilise its

trade strategy to promote the growth and development

of the economy, establishing trade and investment links

with both existing main trade partners and fast-growing

emerging markets. Efforts have continued to ensure that the

industrial policy and trade policy were mutually aligned and

co-ordinated to achieve developmental objectives. In the

context of the Doha Round of the World Trade Organisation

(WTO) negotiations, the dti’s work has focused on ensuring

a developmental outcome, notably in the industrial tariff

negotiations. In addition, a preferential trade agreement

was concluded with the Southern Common Market, or

Mercado Común del Sur (Mercosur) (Brazil, Argentina,

Paraguay and Uruguay), during December 2008, giving

South Africa a strategic foot in the door of a crucial growth

market. The implementation of this agreement should take

full effect during 2011.

In advancing regional trade integration, a Southern

African Development Community (SADC) free trade

agreement was launched in 2008, while work in the

Southern African Customs Union (SACU) entailed

continuing to build key institutional arrangements

and common policies. Efforts to promote trade and

investment saw exports increasing by 26% in 2008,

compared with a rise in imports of 22%. A more targeted

approach to export promotion was pursued, resulting

in a 44% growth in support of international efforts by

South African firms through the Export Marketing and

Investment Assistance (EMIA) scheme.

Over the course of 2008/09, the South African economy

performed relatively well in the face of a deteriorating

global climate. Even so, economic growth slowed down

significantly for the first time in a decade. This led to

a weakening in consumer and business confidence,

declining global sales and production, and a relatively

tight domestic monetary policy. This translated into

decreased export demand from major trading partners

and diminishing capital bases for fixed capital formation.

In response, the dti focused on preserving the gains

made through the implementation measures identified

in the National Industrial Policy Framework (NIPF) and

Industrial Policy Action Plan (IPAP).

the dti recognises that much industrial policy work is still

required to achieve greater productive employment and

structural transformation in key sectors of the economy,

boost growth and address the current account deficit.

With this in mind, the Department will continue, in its

capacity as co-chair of the Economic and Employment

Cluster and elsewhere, to implement key interventions

that are aimed at achieving Government’s new post-

election priorities of transforming the economy to create

decent work and sustainable livelihoods.

The importance of the EMIA scheme in achieving

these goals cannot be over-emphasised. The purpose

of assistance under this scheme is to partially

compensate exporters for costs incurred in respect

of activities aimed at developing export markets for

South African products and services, and to recruit new

foreign direct investment (FDI) into South Africa. EMIA

therefore supports the export community by offering

financial assistance through various offerings, such as

participation in National Pavilion exhibitions, individual

exhibitions, group trade missions, and so on, to actively

promote South African products in foreign markets.

During the year under review, EMIA financially assisted

more than a thousand entities with their export marketing

activities, as well as their recruitment of FDI. The cost

of this financial assistance amounted to more than

R114 million.

Like the world economy, EMIA faced several challenges

during the period under review, of which the participation

of previously disadvantaged clusters, especially black-

owned entities, remained the most significant. EMIA,

however, introduced the Emerging Exporters Scheme

to address these challenges, make the funding scheme

more accessible and increase financial support to the

previously disadvantaged exporting community, and

will continue to assess and evaluate the rules and

criteria of the scheme to ensure broader participation

across all sectors of the economy. As a result of these

measures, EMIA saw a 25,7% increase in the number of

black-owned entities assisted and a 17,6% increase in

the number of woman-owned (black and white) entities

assisted.

Further challenges include equal assistance to all

targeted economic sectors; budget and human

resources constraints; macro constraints, including

logistics and supply chains; and exporter development,

which Trade and Investment South Africa (TISA), in

co-operation with The Enterprise Organisation (TEO)

and the Small Enterprise Development Agency (seda),

will address by hosting approximately 12 workshops

annually in order to increase the exporter base.

EMIA is still the primary incentive scheme aimed at

funding export promotion and investment recruitment

marketing, and we will continue to assist South African

entities to penetrate world markets and recruit foreign

direct investment in order to create sustainable jobs and

alleviate poverty in South Africa.

IQBAL SHARMA

DEPUTY DIRECTOR-

GENERAL

TRADE AND INVESTMENT

SOUTH AFRICA

TUMELO CHIPFUPA

DEPUTY DIRECTOR-

GENERAL

THE ENTERPRISE

ORGANISATION

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EMIA Directors’ Fund OverviewThe past reporting year, 2008/09, has again been a

remarkable and exciting year for EMIA in terms of

assistance provided for many local and international

events, which included the World Meat Congress, China

Expos in celebration of 10 years of diplomatic relations

with South Africa, and Cape Wine 2008 (the largest to

date, with 94 foreign companies).

EMIA has greatly assisted in supporting South

African exporters to market their products at leading

international trade fairs, helping business people to

meet their counterparts, secure new exports and cement

existing export deals. In addition, the National Pavilion

Unit was awarded several prizes, including ‘Best Stand’

at the Goldfields Mining Expo 2008 and ‘Outstanding

Participation and Support’ at the Mena-Ex mining show,

2009. In general, exports generated through EMIA

support, and the overall amount of assistance granted

to firms, have increased in comparison with previous

years.

Strategically, EMIA has significantly contributed to the

drive by Government to increase South African exports.

EMIA’s direct support to industry grew by 44% in the

reporting year, as the fund overall supported more

participants than in previous years. The most assisted

sectors were multi-sectoral events, the Agro-processing

sector and the Mining and Metals sector.

Although the Mining and Metals, and the Textiles,

Clothing and Footwear sectors showed some decline,

the total export sales reported as a result of EMIA

assistance increased by 54%. Return on investment,

based on export sales achieved six months after

the event, was 1:56; that is, for every rand spent, the

return on investment was R56. This is a tremendous

achievement for the programme.

Customer service remains a priority for EMIA to ensure

that we deliver a world-class service to our customers

and meet acceptable best-practice turnaround times,

and that customer applications and claims are processed

in a professional manner. EMIA Group Support is proud

to say that, on average, a fully completed application

is still processed within 10 working days and claims

paid within 20 working days. EMIA staff also receives

continuous training on world best-practice customer

service principles.

The day-to-day management of EMIA to meet

acceptable standards of good governance and financial

accountability is still a challenging area for all managers

involved. Maintaining a high level of good corporate

governance, while also meeting the needs of our

customers and being more flexible in applying rules and

criteria, still remains a great challenge to EMIA.

It is still EMIA’s long-term vision to deliver a world-

class service to all South African exporters and we will

continue to strive to overcome the challenges and meet

the needs of our customers.

We continue to encourage South African companies to

take advantage of the EMIA programme and explore

international export markets: ‘EMIA – Bringing the World

to You’.

DONALD MABUSELA

DIRECTOR:

EXPORT MARKETING AND

INVESTMENT ASSISTANCE

CHRISTIAAN SAAIMAN

DIRECTOR:

EXPORT PROMOTION

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Vision and MissionThe Trade and Investment South Africa (TISA) Division

of the dti is responsible for the management of the

National Pavilions and Group Inward- and Outward-

Bound Mission offerings (group participation), as these

offerings are closely linked to the activities of the Export

Promotion Directorate and informed by the customised

Sector-Specific Assistance Scheme (SSAS) of TISA.

The EMIA scheme consists of various offerings, namely:

• Individual exhibition assistance;

• Primary Market Research (PMR) and Foreign Direct

Investment (FDI) research, patent registration

included;

• Individual inward-bound mission support;

• Group missions;

• National Pavilions; and

• Sector-specific funding (Export Council and Project

Funding support).

Assistance under the EMIA scheme is to partially

compensate exporters for certain costs incurred in

respect of activities aimed at developing export markets

for South African products and services.

The organisation and funding of National Pavilions

are undertaken by the National Pavilions Unit of

EMIA, whereas the organisation of group missions

is undertaken by various stakeholders such as export

councils, provincial investment promotion agencies,

chambers of commerce and the dti. The funding of

group missions is undertaken by the Missions Unit of

EMIA.

The purpose of the SSAS is to enable the funding of

non-profit business organisations in sectors and sub-

sectors of industry prioritised by the dti, in respect of (i)

generic funding and (ii) project funding, provided that the

purpose of the organisation and/or its proposed project

aims conform to TISA’s objectives and the dti’s export

strategy.

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Strategic Objectives

The Enterprise Organisation (TEO)Purpose

Stimulate and facilitate the development of enterprises

through the provision of incentive measures that

support investment, job creation and regional economic

development, such as through Industrial Development

Zones (IDZs).

Measurable Objective

Efficient and effective administration of enterprise

support measures.

Trade and Investment South Africa (TISA)

Purpose

Increase South Africa’s capacity to export by developing

and implementing strategies for targeted markets.

Increase the level of direct investment flow. Effectively

manage the Department’s network of foreign offices.

Measurable Objective

Increased levels of direct investment and exports, in

aggregate and in government’s priority sectors.

Secretariat Since June 2004, EMIA has been managed by both TISA and TEO, as shown in the organogram below.

Duties and Functions of the SecretariatThe Secretariat performs a supportive function to

both the Governing and Adjudication Committees and

performs the following duties towards the facilitation and

execution of their meetings:

i. Ensuring that all applications are EMIA-compliant

and signed off by the relevant director before

tabling for meetings;

ii. Preparing the agendas for meetings;

iii. Preparing detailed minutes, reflecting all decisions

taken during the meetings and ensuring that the

chairperson signs off on these;

iv. Preparing and circulating comprehensive

meeting packs containing detailed information

and templates of the matters tabled and to be

adjudicated, including agenda, minutes of previous

meeting, status report, adjudication templates and

post-mission reports;

v. Ensuring that attendance registers and declarations

of interest are circulated to and completed by all

members present at the meeting;

vi. Booking and confirming venues for the meetings,

as well as informing all members timeously of

these;

vii. Presenting and recommending applications to the

Committee as well as responding to questions and

concerns from the Committee; and

viii. Ensuring that all applicants are advised of the

decision within five (5) working days after the

recommendation and final approval by the

chairperson.

EMIA Scheme

TISA TEO

Individual Exhibitions

PMR and FDI

GroupMissions

National Pavilions

Individual Missions

SSAS and CPFP

CPFP: Capital Projects Feasibility Programme

FDI: Foreign Direct Investment

PMR: Primary Market Research

SSAS: Sector-Specific Assistance Scheme

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International EventsCape Wine 2008 Trade MissionMission Organiser: Wines of South Africa (WOSA)

Mission Type and Name: Inward-Buying Mission

The fifth biennial Cape Wine trade show was held at

the Cape Town International Convention, from 23 to 25

September 2008. The entire South African wine industry

enthusiastically supported Cape Wine and more than 300

wineries exhibited over 4 000 wines. This was the largest

mission ever undertaken by the dti and Wines of South

Africa (WOSA). the dti welcomed 87 participants to the

Cape Wine Mission, while wide-spread representation

was visible from the UK, the Netherlands, Switzerland,

Canada, Sweden, Finland, China, India, Japan, South

Korea, Malaysia, Africa and Latin America.

The ‘wish lists’ of WOSA’s delegates, in terms of their

preferred regions, varieties of wines, brands and price

points, and producers/members, were matched with

the list of producers seeking representation with buyers

from the various countries. Delegates were provided with

personalised itineraries, and producers were informed

about proposed visits and given background information

about the various companies in order for them to

adequately prepare for meetings.

Trade visitors and journalists from all over the world

joined in networking with the South African winemakers

and discovering the wide array of wines available.

This exciting and informative wine-tasting event also

afforded trade and media a chance to sample the unique

diversity and exceptional quality of wines emanating

from the breathtakingly beautiful Cape winelands.

The event was augmented by various seminars, which

were hosted in conjunction with several wine-tasting

initiatives. A ‘cuisine evening’, which afforded international

and local guests the opportunity to sample regional and

fusion dishes and matching local wines served by twenty

of Cape Town’s finest chefs, proved to be another highlight

of the Cape Wine Mission.

capewine2008

sponsored by

Objectives of the Mission

• Increase interest levels in the local wine industry;

• Expose new and especially small wineries to an

international audience, giving them an opportunity to

build up their own international database;

• Spread the word about the quality and diversity of South

African Wines of South Africa;

• Increase export listing and sales;

• Ensure buyers that South Africa is a country worth

investing in, that our economy is stable and the future

appears bright;

• Introduce local firms to the international market, with the

aim of assisting South African new and existing exporters

to gain entry into these export markets for the purpose

of making export sales, establishing trade leads and of

strengthening existing networks within this market;

• Encourage new exporters to enter into and expand

export markets, and gain experience on how to conduct

business in the export markets;

• Enable new exporters, SMEs and HDI exporters to make

face-to-face contact with international importers and

journalist;

• Hold business-to-business meetings between South

African exporters and international importers;

• Gain market intelligence; and

• Gain knowledge on the topics of distribution, delivery

and services.

Media Coverage and Exposure

The first-ever Cape Wine was hosted in 2000; it was a

small event but due to its success, it grew into an expansive

biennial show that became a fixed-date on the international

wine calendar. Cape Wine received tremendous coverage in

both local and international magazines, blogs and websites

before, during and after the Cape Wine 2008 Trade Mission.

the dti also received many e-mails, phone calls and faxes

from visitors and exhibitors who congratulated EMIA for the

successful turn-out of the event, as well as the quality of the

show.

Wine Seminars

‘South African Wine, 2010 and Beyond’,

Presented by Dr Laurine Platsky

This was an interactive panel of prominent politicians and

wine industry specialists discussed the wine industry, as

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well as the political and socio-economic outlook for

South Africa for the next five years. The seminar was

well-received and helped gain confidence in South Africa

from a business point of view.

‘Cutting-Edge Terroir’,

Presented by Duimpie Bayly,

Chairman of the Wine and Spirit Delineation Board

The seminar outlined the new wards identified over the

past two years. Cutting-edge winemakers presented

wines from unique terroirs. It served to highlight South

Africa’s differences and supported the uniqueness of the

country’s wine styles. The seminar showed how much

South Africa’s winemakers have progressed over the last

15 years.

‘Red, White and Rainbow’,

Presented by Lynne Sherriff (MW)

This seminar showed the new generation of winemakers

and their different styles in winemaking. Each winemaker

presented the wines which embody their personal

philosophy. This reflected the change in the South

African wine industry and immense progress made in

the country in terms of transformation. The seminar was

used as a platform to provide much-needed exposure to

the country’s first black and coloured winemakers.

‘Red, White and Going Green’,

Chaired by Bruce Jack

A leading viticulturist discussed the future of organic and

biodynamic wines in South Africa. A panel of winemakers

introduced a tasting of their organic and biodynamic

wines. Internationally, supermarkets internationally are

under pressure to show their commitment towards the

environment and this seminar made it clear to them that

South Africa was a global leader with which to recon in

the protection of the environment. It also showed them

the wide array of wines South Africa had to offer to

organic buyers.

‘The Champions Concept’,

Presented by Inge Kotze (BWI)

Producers such as Graham Beck, Delheim and

Vergelegen, who all have champion status in the

Biodiversity & Wine Initiative, demonstrated the unique

synergy between their wine, biodiversity, terroir,

sustainability and conservation. Discussions were held on

the significant increase in foreign investment in the wine

industry over the last two years. Leading international

wine executives explained why they have chosen to

invest in South Africa and what their vision is for their

South African brands. This seminar clearly showed that

the international icons are interested in South Africa and

that they are wiling to invest in South Africa.

‘Vintage Pinotage Styles from South Africa’,

Presented by Beyers Truter

The seminar proved that South Africa was capable of

making wines of the highest quality. Some of the vintage

bottles revealed during the seminar dated back to early

1960. Pinotage is South Africa’s unique wine grape

variety.

Market Intelligence Gained

• Accessibility/trade barriers: Information on wine label

requirements and costing, adherence to strict rules

for the exporting of wines, export duties, etc.;

• Competitors: Information on how to compete against

the ‘New World’ (Australia, Chile and Argentina) and

‘Old World’ (France) and adapt marketing strategies

accordingly, as well as combine berry flavours of the

New World with the elegance of the Old World;

• Import restrictions;

• Product needs/demands;

• Pricing: Information on how South African

winemakers can compete at the entry level of the

market, due to their being costly (owing to high

interest rates, making the cost of capital expensive,

the high cost of land and labour concerns, the lack of

government subsidies for wine farmers);

• Customer base: Information on how South Africa can

reach its main markets, with minimal expense;

• Supplier base: Information on how to grow an

existing supplier/exporter base; and

• EMIA administration process: Information on how

the EMIA scheme is managed, how exporters can

make optimal use of the scheme and its offerings, to

increase their exports and turn-over.

China Expo 2008

South Africa-People’s Republic of China relations have

grown from strength-to-strength following the formalisation

of diplomatic relations between the two countries in 1998.

According to the then Department of Foreign Affairs (now

the Department of International Relations and Co-operation

or DIRCO) statistics, during 2008 South African investment

in China was valued at about R5,6 million, while China

became South Africa’s largest import market and the fifth-

largest export destination for South African goods. By 2008,

over 80 Chinese companies were doing business in South

Africa.

South Africa’s primary exports to China included iron ore,

steel, manganese, chrome ore, tobacco, wool, granite,

gold, copper, manganese, bulk wine/beverages, aluminium

and automotive parts, while China’s main exports included

textiles, cotton seed cake, electronics and television sets,

capital equipment, groundnuts and kidney beans.

(Source: DIRCO, Media Club South Africa)

To celebrate and further cement the mutually-beneficial ties

between Africa’s largest economic player and China, as

well as strengthen South Africa’s position as a promising

emerging market in the global economy, the dti, in

conjunction with other government departments, arranged

and participated in three exhibitions in China, to celebrate

10 years of bilateral diplomatic relations.

The three exhibitions took place in the following cities:

• Hong Kong, from 2 to 3 October 2008;

• Beijing, from 8 to 9 October 2008; and

• Shanghai, from 13 to 14 October 2008.

the dti approved a total number of 58 firms to display

various products representing the capital equipment, agro

processing, metals and mining, automotive, defence,

information and communication technology (ICT), and

chemical sectors.

Objectives of the Expo

The Expo sought to:

• Showcase South African value-added products and

services in Beijing, Shanghai and Hong Kong;

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• Create awareness of South Africa’s goods and

services;

• Sell South Africa’s technology advancements and

innovations, mining, defence technology, agro-

processing advancements, and arts and culture

capabilities, as well as market South Africa as a

prime tourist destination;

• Increase exports to the Asia region;

• Enhance Chinese direct investment in South Africa;

• Promote and increase joint ventures between South

African and Chinese firms; and

• Enable South African firms to take advantage of

export opportunities in the Chinese market.

Media Coverage and Exposure

At least 15 international media houses, providing both

print and electronic media coverage for this event, were

present at the Expo. The national broadcaster, the South

African Broadcasting Corporation (SABC), profiled the

Beijing and Hong Kong Expos on television and radio.

Highlights of the Expo

The China Expo included investment and wine-tasting

seminars, as well as cultural performances and food-

tasting events.

A number of Provincial Investment Promotion Agencies

such as Western Cape Investment and Trade Promotion

Agency, Eastern Cape Development Corporation, Invest

North West, Mpumalanga Economic Growth Agency,

Trade and Investment KwaZulu-Natal and Trade and

Investment Limpopo not only exhibited at these events

but also participated in the investment seminars, which

were hosted in each of the cities.

The previous Minister of Trade and Industry, Mandisi

Mpahlwa, and the then Deputy Minister (now Minister),

Dr Rob Davies, delivered the exhibition opening

addresses in the various cities. The Ambassador and

Consul-Generals based in these cities, and their Chinese

counterparts, also attended these events.

The South African National Expo in Beijing attracted

more than 4 900 visitors to the exhibition, while 210

participants attended the investment promotion

seminars. The South African National Expo in Hong

Kong attracted more than 2 500 visitors to the exhibition,

while 65 participants attended the investment promotion

seminars.

The South African National Expo in Shanghai attracted

more than 8 098 visitors to the exhibition, on average

147 visitors per stand, which resulted in the collection

of 193 trade leads. The exhibitors reported that an

estimated R2,352 million of deals and orders were signed

during these events, while the orders for the following

12 months were estimated at R503 million.

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Black-Owned Enterprise

Galaxy Dried Fruits Processing CCGalaxy Dried Fruits Processing CC was established

in April 2003. Its estimated capacity is 800 tonnes per

annum. The company is constantly striving to achieve a

superior standard of quality for all our products. It utilises

only the most modernised, fully-automatic production

line, imported from Italy, which complies with strict

European Union (EU) standards.

Galaxy Dried Fruits Processing CC is BEE-compliant,

with 21% representation by black women within the

black equality and management portion.

Its product list includes:

• Block-pitted dates – used by households and the

baking industry; and

• Date juice concentrate – used as a base juice for the

manufacture of fruit juices.

EMIA funding has enabled Galaxy to create favourable

working partnerships, and resulted in an improvement

in the methods of production and packaging. It has

helped expose our products to the world, allowing us the

opportunity to examine market trends internationally.

Galaxy participated in the following EMIA-related

exhibitions:

• China Expo, 2008 – R60 000 revenue derived at

the Expo, and R30 000 accumulated six months

thereafter;

• International Trade Initiative Russia, 2008 – R60 000

revenue derived at the Initiative;

• Anuga, 2009 – R300 revenue derived at the event,

and R500 000 accumulated six months thereafter.

Galaxy Contact Details:

Tel.: (031) 702 4340

Fax : 0866 2521 98

Mobile: 082 323 6433

E-mail: [email protected]

Website: www.galaxydates.com

Postal address:

PO Box 37191

Overport

4067

Durban, South Africa

The dates are vacuum-fumigated; washed to rid the fruit of any impurities; hand-sorted by employees; conditioned using cooling and heating compression;

screened through a second sorting process; electronically weighed; and packaged.

GalaxyDried Fruits Processing

Small, Medium and Micro-sized Enterprise

AfriplexAfriplex, established in 2001, produces essential oils,

powders, tinctures, and other plant and liquid extracts

unique to South Africa. The company specialises in

providing high-quality plant extracts for food, beverage,

pharmaceutical, cosmetic and other industries. Due

to the diversity of its clients’ needs, Afriplex produces

extracts in many different forms, each allowing the client

to derive the greatest benefit and satisfaction for the

intended purpose.

Afriplex participated in a number of EMIA-funded shows,

including the following:

• Outward-Investment and Selling Trade Missions; and

• National Pavilions.

EMIA funding has not only increased Afriplex’s exposure

to a wider spectrum of customers, but it has also

augmented the number of orders, from an average of

two orders per month to six.

Afriplex Contact Details:

Tel.: +27 (021) 872 4976

Fax:+27 (021) 872 4930

E-mail: [email protected]

Postal address:

PO Box 3186

Paarl

7620

South Africa

The coconut shell-like Baobab fruit contains

many seeds, from which a natural fruit powder

is extracted. This powder is used in food and

drink products. Baobab fruit is high in anti-

oxidants and is fast becoming a staple in many

South African and international diets.

Afriplex extracts plant and

liquid extracts from Africa’s

indigenous plants. The company

is environmentally-conscious, and

provides national and international

clients with innovative, cost effective,

natural products for the nutritional and

neutraceutical markets.

The above value-added Rooibos beauty and

health products were derived from the plant’s

natural oils.

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molo mimi was established by Lisa Nettelton as a Close

Corporation (CC) in early 2008. molo mimi is situated in Port

Alfred, in the Eastern Cape province of South Africa. After

completing a course in free stitch and with her grandmother’s

Bernina sewing machine, Lisa Nettelton began creating

‘Fibre Art’ in early 2007 using recycled fabrics.

Thabisa Kameni, a former domestic worker, was keen to

learn to sew and quickly learnt this technique, leading to

her employment at molo mimi and the development of

her own unique sewing methods. A year later, Sibongile

Manyati, a tailor, joined the team. Lisa Nettelton and her

team share a dynamic and supportive bond, resulting in

a work environment that uplifts, inspires and motivates

them to produce innovative threads which have a

multitude of applications and are constantly unravelling.

This technique is referred to as ‘free-stitch’.

All fabrics used by molo mimi are collected off-cuts,

which would otherwise have been discarded. The

fabrics are shredded, using a rotor blade or are cut

into specific shapes. Mohair, wool and the various

threads incorporated are donated from scraps and

excess fabric. The traditional technique of sewing

has thus been deconstructed, with fabrics being torn,

randomly positioned and meandering stitching. The

fabrics are stretched over wooden frames to create

‘Fibre Art’. The fabrics can also be used for upholstery,

cushions, lampshades, the applications are extensive.

Recently, molo mimi developed a new fabric called

threads, from which it has created lamp shades over

two-litre plastic bottles, disguising both the bottle and

the less attractive energy-saving bulbs. The threads

are developed into small works of art, which can be

framed as desired, with the advantage of being flat-

packed, allowing for easier, more cost-effective postage

and opened-up new market channels. Small ‘thread

messages’ have also been created using glass tumblers

and a t-light. These can be personalised and are perfect

for weddings and corporate gifts.

molo mimi participated in a number of EMIA-funded

shows, including the following:

• Decorex Johannesburg, SA Handmade Collection

(Provincial Stand), 2008 and 2009;

• Decorex Cape Town, SA Handmade Collection,

2009; and

• Ambiente, Frankfurt, Germany, SA Handmade

Collection, 2009.

Without the assistance of EMIA funds, which enabled

molo mimi’s participation in various trade shows, both

locally and abroad, molo mimi would not be where it is

today. According to Lisa Nettelton, these trade shows

have offered the CC the opportunity to reach new

markets, obtain orders, network, collaborate and gather

information about the market at large. The feedback

collected at the shows has also permitted molo mimi to

design and create new products based on the information

received. Repeat exhibiting at shows and the continued

support of EMIA funding has given the CC consistent

exposure, thereby increasing the confidence and support

of the buyer. We attribute our success to this strategy as

sales and orders have increased exponentially.

The export sector has been particularly successful and

has doubled in the past year. Increased revenue has

offered us the opportunity to employ a third seamstress

as our participation and the exposure in such trade

shows continues to allow us to expand.

molo mimi’s focus is ‘green’ and as such, the CC is

continually working on new recycling options for its

business. Integrity is key to its approach on creativity

and its business acumen.

molo mimi Contact Details:

Lisa Nettelton

36 van der Riet Street

PO Box 339

Port Alfred

6170

Mobile: 082 409 8447

Tel.: 046 624 5722

E-mail: [email protected]

Website: www.molomimi.com

Woman-Owned Enterprise

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Job Creation

EMIA provides support to South African exporters, in

particular those from marginalised groups, such as

Previously Disadvantaged Individuals (PDIs), women and

disabled persons.

One of EMIA’s objectives, apart from export promotion,

is job creation. By growing South African exports and the

South African export base, EMIA hopes to increase the

creation of permanent and temporary jobs, with the main

objective of poverty alleviation.

Job creation as a result of EMIA assistance has shown very

little change overall, except for group trade missions, which

reported a slight decrease from the previous reporting year.

This could be as a result of the world economic crisis and

challenges faced by industry in creating sustainable jobs.

NUMBER OF JOBS CREATED

EMIA SchemePermanent

jobscreated

Temporary jobs created

Individual Exhibition

Assistance303 634

PMR and FDI Research 6 119

National Pavilions 657 1 182

Group Missions 93 74

Total 1 059 2 009

Governance

The EMIA fund is administered according to certain rules

and criteria. The main objective of these rules and criteria

is to determine the export readiness of a company, its

existence and export capacity, and the relevance of the

product/service. It is also the function of EMIA officials, as

well as of the Adjudication and Governing committees, to

ensure compliance and other strategic considerations.

Rules and criteria are in place to counter fraud in the fund.

EMIA is audited on a quarterly basis by the Auditor-General

to ensure compliance with rules, criteria, general good

governance and financial management principles.

EMIA’s general objective is to meet good governance

principles according to the Public Finance Management Act

(PFMA), while also meeting the challenges of a changing

business environment, which affects the needs of our

customers. Owing to the dynamic environment within which

exporters operate, it has become necessary to review

the rules and guidelines of the scheme to adapt to these

changing circumstances. To this end, annual rule changes

were effected to streamline the application and claims

process for applicants, while also ensuring solid corporate

governance. Amendments to EMIA offerings were carefully

considered and discussed with export councils and other

stakeholders to ensure that EMIA requirements are aligned

with industry needs. EMIA has also successfully hosted

workshops in all nine provinces and successfully facilitated

training for National Pavilion exhibitors.

Strategic Impact

EXPORT SALES ACHIEVED AT EVENTS, BY REGION (in rands)

RegionIndividual

ExhibitionsPMR and FDI

National

Pavilions

Group

MissionsTotal

Africa/Middle East 27 406 291 0 10 327 630 3 010 000 40 743 921

Asia East 404 330 592 800 12 465 100 4 134 966 17 597 196

Asia West 1 508 320 0 861 230 1 600 000 3 969 550

Europe 1 153 343 286 60 567 14 993 600 1 540 000 169 937 453

Europe 2 42 553 769 95 000 61 143 748 2 910 000 106 702 517

Latin American Countries

2 503 500 0 6 560 0 2 510 060

NAFTA 4 907 768 0 68 685 423 215 000 73 808 191

Total 232 627 264 748 367 168 483 291 13 409 966 415 268 888

Notes: Export sales at events as a result of EMIA assistance declined by 273% in this reporting cycle, but this could be attributed to the R1,2 billion contract that

was signed at the International Foundry Trade Fair GIFA/Newcast National Pavilion during the previous financial year. In general, all target regions have

shown decreases in export sales at events; however, Europe 1 and 2 have shown some stability, whereas the North American Free Trade Agreement

(NAFTA) has shown the biggest increase. Europe is still the best-performing export region.

1%4%10%

18%

26%40%

1%

Africa/Middle East

Asia East

Asia

Europe 1

Europe 2

Latin American countries

NAFTA

EXPORT SALES ACHIEVED BY REGION AT EVENTSEMIA

1%0%

1%2%

12%

66%

18%

Africa/Middle East

Asia East

Asia

Europe 1

Europe 2

Latin American countries

NAFTA

EXPORT SALES ACHIEVED BY REGION AT EVENTSINDIVIDUAL EXHIBITIONS

41%

13%

8%

79%

Asia East

Europe 1

Europe 2

EXPORT SALES ACHIEVED BY REGION AT EVENTSPMR

7%1%

9%

0%36%

Africa/Middle East

Asia East

Asia

Europe 1

Europe 2

Latin American countries

NAFTA

EXPORT SALES ACHIEVED BY REGION AT EVENTSNATIONAL PAVILIONS

6%

22%22%

2%

31%

11%

12%

Africa/Middle East

Asia East

Asia

Europe 1

Europe 2

Latin American countries

NAFTA

EXPORT SALES ACHIEVED BY REGION AT EVENTSMISSIONS

0%

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EXPORT SALES ACHIEVED BY REGION, SIX MONTHS AFTER EVENTS (in rands)

RegionIndividual

ExhibitionsPMR and FDI

National

Pavilions

Group

MissionsTotal

Africa/Middle East 241 375 133 1 976 000 1 152 531 459 3 203 811 1 399 086 403

Asia East 33 777 730 20 000 589 924 921 1 200 000 624 922 651

Asia West 32 717 679 5 474 480 486 366 500 000 513 709 519

Europe 1 391 758 388 179 965 1 497 117 896 340 810 000 2 229 866 249

Europe 2 114 395 223 18 520 000 715 375 738 923 986 849 214 947

Latin American Countries 14 121 711 0 78 135 891 0 92 257 602

NAFTA 83 123 964 0 174 167 273 525 000 257 816 237

Total 911 269 828 20 701 439 4 687 739 544 347 162 797 5 966 873 608

Notes: Export sales reported six months after events as a result of EMIA assistance have shown an increase of 77%, with regions such as Africa/the

Middle East, Europe and Asia showing the largest increase in export sales. The National Pavilion offering seems to be the driver of most of these

sales. (Export sales after events are estimated export sales for the ensuing 12 months as a result of EMIA participation.)

23%

10%

14%2% 4%

38% 9%

Africa/Middle East

Africa/Middle East

Asia East

Asia East

Asia West

Asia West

Europe 1

Europe 1

Europe 2

Latin American countries

Latin American countries

NAFTA

NAFTA

EXPORT SALES ACHIEVED BY REGION SIX MONTHS AFTER EVENTSEMIA

4%

4%

2% 9%

26%

42%

13%

Africa/Middle East

Asia East

Asia West

Europe 1

Europe 2

Latin American countries

NAFTA

EXPORT SALES ACHIEVED BY REGION SIX MONTHS AFTER EVENTSINDIVIDUAL EXHIBITIONS

EXPORT SALES ACHIEVED BY REGION SIX MONTHS AFTER EVENTSPMR

EXPORT SALES ACHIEVED BY REGION SIX MONTHS AFTER EVENTSNATIONAL PAVILIONS

1%0%0%

10%

89%

EXPORT SALES ACHIEVED BY REGION SIX MONTHS AFTER EVENTSMISSIONS

25%15%

4%

13%

10%

33%

Africa/Middle East

Asia East

Asia

Europe 1

Europe 2

Latin American countries

NAFTA

0%

0%0%

0%0%

1%

99%

Africa/Middle East

Asia East

Asia West

Europe 1

Europe 2

NAFTA

EXPORT SALES BY PROVINCE (in rands)

ProvinceIndividual

ExhibitionsPMR and FDI

National

Pavilions

Group

MissionsTotal

Eastern Cape 6 392 909 20 000 221 382 075 0 227 794 984

Free State 2 092 139 0 25 500 0 2 117 639

Gauteng 170 498 942 2 046 474 2 378 157 701 340 257 797 2 890 960 914

KwaZulu-Natal 184 702 365 30 000 86 850 545 620 000 272 202 910

Limpopo 0 0 12 868 314 0 12 868 314

Mpumalanga 1 318 829 0 198 032 230 0 199 351 059

North West 9 840 000 0 1 381 460 0 11 221 460

Northern Cape 0 0 900 000 0 900 000

Western Cape 769 051 908 19 353 332 1 956 625 010 19 694 966 2 764 725 216

Total 1 143 897 092 21 449 806 4 856 222 835 360 572 763 6 382 142 496

Notes: Gauteng and the Western Cape reported the highest total export sales, with the Western Cape as the province showing the highest export growth,

followed by Gauteng, Mpumalanga and the Eastern Cape. The last two could be attributed to EMIA’s continued efforts to promote the fund in these

historically disadvantaged provinces.

46%

43%

4%0%3%

0%0%

Eastern Cape

Free State

Gauteng

KwaZulu-Natal

Limpopo

Mpumalanga

North West

Northern Cape

Western Cape

Eastern Cape

Free State

Gauteng

KwaZulu-Natal

Limpopo

Mpumalanga

North West

Northern Cape

Western Cape

Eastern Cape

Free State

Gauteng

KwaZulu-Natal

Limpopo

Mpumalanga

North West

Northern Cape

Western Cape

Gauteng

KwaZulu-Natal

Western Cape

Eastern Cape

Gauteng

Western Cape

EXPORT SALES BY PROVINCEEMIA

0%

0%

1%

16%

15%

67%

1% 0%

EXPORT SALES BY PROVINCEINDIVIDUAL EXHIBITORS

EXPORT SALES BY PROVINCEPMR

EXPORT SALES BY PROVINCENATIONAL PAVILIONS

0%

4%

20%

0%

32%

48%

EXPORT SALES BY PROVINCEGROUP MISSIONS

5%

40%

49%

2%

0%

0%

0%

4%

0%

5%

95%

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EXPORT SALES ACHIEVED AT EVENTS, BY REGION (in rands)

RegionIndividual

ExhibitionsPMR and FDI

National

Pavilions

Group

MissionsTotal

Africa/Middle East 27 406 291 0 10 327 630 3 010 000 40 743 921

Asia East 404 330 592 800 12 465 100 4 134 966 17 597 196

Asia West 1 508 320 0 861 230 1 600 000 3 969 550

Europe 1 153 343 286 60 567 14 993 600 1 540 000 169 937 453

Europe 2 42 553 769 95 000 61 143 748 2 910 000 106 702 517

Latin American Countries

2 503 500 0 6 560 0 2 510 060

NAFTA 4 907 768 0 68 685 423 215 000 73 808 191

Total 232 627 264 748 367 168 483 291 13 409 966 415 268 888

Notes: Export sales at events as a result of EMIA assistance declined by 273% in this reporting cycle, but this could be attributed to the R1,2 billion contract that

was signed at the International Foundry Trade Fair GIFA/Newcast National Pavilion during the previous financial year. In general, all target regions have

shown decreases in export sales at events; however, Europe 1 and 2 have shown some stability, whereas the North American Free Trade Agreement

(NAFTA) has shown the biggest increase. Europe is still the best-performing export region.

1%4%10%

18%

26%40%

1%

Africa/Middle East

Asia East

Asia

Europe 1

Europe 2

Latin American countries

NAFTA

EXPORT SALES ACHIEVED BY REGION AT EVENTSEMIA

1%0%

1%2%

12%

66%

18%

Africa/Middle East

Asia East

Asia

Europe 1

Europe 2

Latin American countries

NAFTA

EXPORT SALES ACHIEVED BY REGION AT EVENTSINDIVIDUAL EXHIBITIONS

41%

13%

8%

79%

Asia East

Europe 1

Europe 2

EXPORT SALES ACHIEVED BY REGION AT EVENTSPMR

7%1%

9%

0%36%

Africa/Middle East

Asia East

Asia

Europe 1

Europe 2

Latin American countries

NAFTA

EXPORT SALES ACHIEVED BY REGION AT EVENTSNATIONAL PAVILIONS

6%

22%22%

2%

31%

11%

12%

Africa/Middle East

Asia East

Asia

Europe 1

Europe 2

Latin American countries

NAFTA

EXPORT SALES ACHIEVED BY REGION AT EVENTSMISSIONS

0%

EXPORT SALES PER SECTOR (in rands)

SectorsIndividual

ExhibitionsPMR and FDI

National

Pavilions

Group

MissionsTotal

Agro-Processing 506 191 151 612 800 2 183 050 116 18 563 986 2 708 418 053

Aerospace, Rail and Marine 3 860 596 0 1 669 542 174 0 1 673 402 770

Automotive 1 892 900 0 166 215 597 500 000 168 608 497

Chemicals 22 002 815 2 231 532 0 500 000 24 734 347

Cultural Industries 35 774 988 18 500 000 863 252 3 794 966 58 933 206

ICT and Electronics 205 822 900 50 000 11 300 381 500 000 217 673 281

Mining and Metals 212 387 648 5 474 782 059 474 4 703 811 999 156 407

Textiles, Clothing and Footwear 155 934 094 20 000 0 0 155 954 094

Tourism 0 0 0 1 610 000 1 610 000

Other 30 000 30 000 43 191 841 330 400 000 373 651 841

Total 1 143 897 092 21 449 806 4 856 222 835 360 572 763 6 382 142 496

Notes: Export sales reported six months after events as a result of EMIA assistance have shown an increase of 77%, with regions such as Africa/the

Middle East, Europe and Asia showing the largest increase in export sales. The National Pavilion offering seems to be the driver of most of these

sales. (Export sales after events are estimated export sales for the ensuing 12 months as a result of EMIA participation.)

6%

16%

2%

26%

43%

3%

3%

0%

0%

1%

Agro-Processing

Agro-Processing

Aero-Space, Rail & Marine

Automotive

Chemicals

Chemicals

Cultural Industries

Cultural Industries

ICT & Electronics

Mining & Metals

Textiles, Clothing & Footwear

Tourism

Other

Agro-Processing

Aero-Space, Rail & Marine

Automotive

Chemicals

Cultural Industries

ICT & Electronics

Mining & Metals

Textiles, Clothing & Footwear

Tourism

Other

SALES EXPORTS PER SECTOREMIA

SALES EXPORTS PER SECTORINDIVIDUAL EXHIBITIONS

10%

3%

87%

SALES EXPORTS PER SECTORPMR

19%

18%14%

44%

0%

0%

1% 0%3%

Agro-Processing

Aero-Space, Rail & Marine

Automotive

Chemicals

Cultural Industries

ICT & Electronics

Mining & Metals

Textiles, Clothing & Footwear

Other

SALES EXPORTS PER SECTORNATIONAL PAVILIONS

0%0%

1%

18%0%0%0%

34%

0%

0%

1%

46%

3%

Agro-Processing

Aero-Space, Rail & Marine

Automotive

Chemicals

Cultural Industries

ICT & Electronics

Mining & Metals

Textiles, Clothing & Footwear

Tourism

Other

SALES EXPORTS PER SECTORMISSIONS

0%0%

0%0%

0%1%5%

93%

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Notes: Although only the Aerospace, Rail and Marine and the Textiles, Clothing and Footwear sectors did not report on any export sales, the percentages

of export sales reported by most of the other sectors were insignificant compared with those of the Other (Multi-sectoral), Agro-processing,

Cultural Industries and Mining and Metals sectors, and are therefore displayed as 0%. It should further be noted that multi-sectoral missions

make up the bulk of group trade missions funded by EMIA.

Customer Service

Customer service is another of EMIA’s key performance

areas. In this regard, EMIA has committed to the

following timelines in processing applications and claims:

• EMIA will provide a letter of acknowledgement to all

applicants and claimants within 48 working hours of

receipt of the application/claim.

• EMIA aims at a turnaround time of fifteen (15)

working days for the processing of and decision on a

complete application.

• Applicants will be informed of the final outcome of an

application within five (5) working days of the date of

an Adjudication Committee meeting.

• All telephone calls and e-mails will be answered

within 24 hours.

• EMIA aims at a turnaround time of twenty (20)

working days for the processing of and decision on a

complete claim.

• EMIA will supply a notification of approval/rejection

within twenty (20) working days of a claim being

submitted to EMIA.

• There should be a turnaround time of nine (9)

working days after approval notification for payment

to be effected.

A total of 79% of EMIA customers rated our customer service levels as ‘Good’ or ‘Excellent’.

During the reporting period, EMIA Group Offerings (TISA) conducted 144 customer surveys in order to determine and

manage customer service levels in the unit. EMIA customers were contacted by telephone and asked to rate EMIA

service levels as: Excellent, Good, Satisfactory, Poor or Very Poor. The results were as follows:

Excellent

Good

Satisfactory

Poor

Very Poor

0%4%17%

60%

19%

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SUMMARY OF ASSISTANCE PROVIDED PER SCHEME

EMIA Scheme Number of Instances of Assistance Provided Cost of Assistance (in rands)

Individual Exhibition Assistance 435 23 196 514

PMR and FDI Research 32 1 030 736

National Pavilions 470 85 336 000

Group Missions 324 5 009 818

Total 1 261 114 573 068

Note: Figures reflect the monetary value of actual approvals granted during the reporting period.

Note: The report shows an overall increase in the instances of assistance granted compared with that of the previous

financial year.

COST OF ASSISTANCE BY SECTOR (in rands)

SectorsIndividual

ExhibitionsPMR and FDI

National

Pavilions

Group

MissionsTotal

Agro-Processing 5 700 983 80 934 22 576 849 1 777 898 30 136 664

Aerospace, Rail and Marine 1 018 488 0 9 127 451 0 10 145 939

Automotive 502 916 100 000 2 800 000 0 3 402 916

Chemicals 3 566 243 469 652 0 0 4 035 895

Cultural Industries 2 629 557 51 677 5 213 725 58 015 7 952 974

ICT and Electronics 3 043 723 174 164 5 000 000 63 775 8 281 662

Mining and Metals (Incl. Cap Equip) 4 537 218 118 105 10 500 000 957 764 16 113 087

Textiles Clothing and Footwear 2 197 386 36 204 0 0 2 233 590

Tourism 0 0 0 293 007 293 007

Other 0 0 30 117 975 1 859 359 31 977 334

Total 23 196 514 1 030 736 85 336 000 5 009 818 114 573 068

NUMBER OF INSTANCES OF ASSISTANCE PROVIDED PER SCHEME

Type of FirmIndividual

ExhibitionsPMR and FDI

National

Pavilions

Group

MissionsTotal

Small, Medium and

Micro-sized Enterprises

(SMMEs)

265 26 185 70 546

Historically

Disadvantaged Individual

(HDI) – Black-Owned

26 2 144 15 187

HDI – Woman-Owned 70 2 45 2 119

HDI – Disabled 0 0 2 0 2

Other 74 2 94 10 180

Inward Missions

(Foreign)0 0 0 227 227

Total 435 32 470 324 1 261

Note: The data in the following tables are based on the actual expenditure incurred by EMIA for the period 1 April 2008

to 31 March 2009.

28%

7% 3%4%

26%

14%

7%

0%2%

Agro-Processing

Aero-Space, Rail & Marine

Automotive

Chemicals

Cultural Industries

ICT & Electronics

Mining & Metals

Textiles, Clothing & Footwear

Tourism

Other

COST OF ASSISTANCE PER SECTOREMIA

COST OF ASSISTANCE PER SECTORINDIVIDUAL EXHIBITIONS

26%

9%

20%

15%11%

13%

4%

0%

Agro-Processing

Aero-Space, Rail & Marine

Automotive

Chemicals

Cultural Industries

ICT & Electronics

Mining & Metals

Textiles, Clothing & Footwear

Agro-Processing

Aero-Space, Rail & Marine

Automotive

Chemicals

Cultural Industries

ICT & Electronics

Mining & Metals

Textiles, Clothing & Footwear

Tourism

Other

COST OF ASSISTANCE PER SECTORGROUP MISSIONS

0%0%0%

0%6%

38%

1%

26%

19%

11%

45%

0%

8% 0%4%

0%0%

5%

17%

Agro-Processing

Aero-Space, Rail & Marine

Automotive

Chemicals

Cultural Industries

ICT & Electronics

Mining & Metals

Textiles, Clothing & Footwear

Tourism

Other Other

COST OF ASSISTANCE PER SECTORPMR

COST OF ASSISTANCE PER SECTORNATIONAL PAVILIONS

26%20%

0%

0% 15%0%6%6%

12%

11%

Agro-Processing

Aero-Space, Rail & Marine

Automotive

Chemicals

Cultural Industries

ICT & Electronics

Mining & Metals

Textiles, Clothing & Footwear

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NUMBER OF FEEDBACK QUESTIONNAIRES RECEIVED

Type of FirmIndividual

ExhibitionsPMR and FDI

National

Pavilions

Group

MissionsTotal

SMMEs 192 16 162 63 433

HDI – Black-Owned 16 0 52 10 78

HDI – Woman-Owned 51 2 25 2 80

HDI – Disabled 0 0 2 0 2

Other 51 0 88 8 147

Inward Missions

(Foreign)0 0 0 201 201

Total 310 18 329 284 941

21%

9%8%

46%

16%

0%

SMMEs

HDI-Black-Owned

HDI-Woman-Owned

Disabled

Other

Inwards Missions

SMMEs

HDI-Black-Owned

HDI-Woman-Owned

Disabled

Other

Inwards Missions

SMMEs

HDI-Black-Owned

HDI-Woman-Owned

Disabled

Other

SMMEs

HDI-Black-Owned

HDI-Woman-Owned

Disabled

Other

SMMEs

HDI-Black-Owned

HDI-Woman-Owned

Disabled

Other

NUMBER OF FEEDBACK QUESTIONNAIRES RECEIVED EMIA

NUMBER OF FEEDBACK QUESTIONNAIRES RECEIVEDINDIVIDUAL EXHIBITIONS

63%

16%

16%

5%

0%

NUMBER OF FEEDBACK QUESTIONNAIRES RECEIVEDGROUP MISSIONS

70% 3%0%

1%

4%

22%

11%

89%

0%0%

0%

NUMBER OF FEEDBACK QUESTIONNAIRES RECEIVEDPMR

NUMBER OF FEEDBACK QUESTIONNAIRES RECEIVEDNATIONAL PAVILIONS

1%

8%

16%

27%

11%

Note: Due to improved administration processes the number of feedback questionnaires received increased from the

previous financial year.

Capital Projects Feasibility Programme

The primary objective of the Capital Projects Feasibility

Programme (CPFP) is to facilitate feasibility studies

likely to lead to projects that will increase South African

exports and stimulate growth for the local Capital Goods

and Services sector and allied industries.

The secondary objectives of the programme are to:

• Attract higher levels of domestic and foreign

investment;

• Strengthen the international competitiveness of

South African business;

• Create jobs in South Africa;

• Stimulate projects development in Africa, and

in particular the Southern African Development

Community (SADC) countries, and support the

objectives of the New Partnership for Africa’s

Development (NEPAD);

• Promote linkages with and the development of

SMMEs and BEE businesses.

During the 2008/09 financial year, four projects located

in Oman, Lesotho, Uganda and Mozambique were

approved to the value of R14,991,798.

Sector-Specific Assistance Scheme

The purpose of the Sector-Specific Assistance Scheme

(SSAS) is to enable the funding of non-profit business

organisations in sectors and sub-sectors of industry

prioritised by the dti, in respect of (i) generic funding,

and (ii) project funding, provided that the purpose of the

organisation and/or its proposed project aims conform to

TISA’s objectives and those of the dti’s export strategy.

SCHEME Number of Projects Total (in rands)

CPFP 4 14 991 798

SSAS 21 14 122 516

Total 25 29 114 314

Exp

ort

Mar

keti

ng

an

d In

vest

men

t A

ssis

tan

ce |

Ann

ual R

epor

t 200

8/09

28

Programmes: National Pavilions and Group Trade Missions

Please submit all documents to Trade and Investment South Africa in person, or by registered mail or courier.

the dti

EMIA Division

Building A: Ground Floor

77 Meintjies Street

Sunnyside

Pretoria

0002

Manager Responsibility Area Telephone No. Fax No.

Christiaan Saaiman Director (012) 394 1021

(012) 394 1019

(012) 394 0114/7

Koos Janse van Rensburg National Pavilions (012) 394 1029 (012) 394 0114/7

Corné du Plessis Group Trade Missions (012) 394 1020 (012) 394 0114/7

Normelia Mashele Claims (012) 394 1146 (012) 394 0114/7

Complaints should be directed to Christiaan Saaiman:

Tel.: (012) 394 1021/1019

Fax: (012) 394 0114/7

E-mail: [email protected]

Programmes: Individual Exhibitions; Primary Market Research; Foreign Direct

Investment Research; Individual Missions; Sector-Specific Assistance Scheme;

Capital Projects Feasibility Programme; and Co-operative Incentive Scheme

Please submit all documents to The Enterprise Organisation in person or by registered mail or courier.

Manager Responsibility Area Telephone No. Fax No.

Donald Mabusela Director (012) 394 1716 (012) 394 2716

Mangi Kekana Individual Exhibitions (012) 394 1044 (012) 394 2044

James Koko SSAS and CPFP Applications and Claims (012) 394 1037 (012) 394 2037

Sue Joubert General Enquiries (012) 394 1014 (012) 394 2014

Complaints should be directed to Donald Mabusela:

Tel.: (012) 394 1716

Fax: (012) 394 2716

E-mail: [email protected]

the dti Customer Contact Centre

International: +27 12 394 9500

National: 0861 843 384

the dti Website: www.thedti.gov.za

the dti Postal Address

Private Bag X84

Pretoria

0001

the dti Physical Address

77 Meintjies Street

Sunnyside

Pretoria

0002