Suman Bhattarai

International Business

Welcome

Argentina

Argentina is located in southern South America, bordering the South Atlantic Ocean, between Chile and Uruguay. It is second largest country of South America, with having 2,780,400 km2 areas. Official name of Argentina is ‘República Argentina’. It is a federal republic based on parliamentary democracy. The population is around 40.1 million. Buenos Aires is capital city. Spanish is Argentina’s official language. There are large numbers of Roman Catholic but Argentina has no official religion. There are 97% European origin people and 3% other. Most of peoples are from Spanish and Italian so they follow the culture of origin.

CompanyAsian Thai Foods Pvt. Ltd. (ATF) is a popular noodles Company situated in Biratnagar, Nepal, is the first noodle-manufacturing unit in Eastern Nepal. The plant is fully automatic with a capacity of producing 8,00,000 (eight hundred thousand) packets of 75gms noodles per day. RumPum, 2PM, Phataphat, PikVik, Phuche and Mama Brand Snacks are a few popular brands produced and marketed by the company. ATF is committed to providing finer and healthier products to its costumers, on this line the company has launched the countries first healthy ready to eat noodles made out of whole wheat (Atta) and it is also the only manufacturer of Cup Noodles in Nepal. Further ATF is also pursuing to provide innovative and healthy ready to eat convenient snack items.

Product Overview 1. 2PM Noodles

2. Rumpum Noodles

3. Koseli

1. Quality

2. Product Varieties

3. Production Capacity

4. Low cost of Raw

Material

Strength

1. Financial Ability

2. Landlocked country

3. Poor managerial skills

Weakness

1. Rapid Market Growth

2. Changing Customer Needs

3. Economic Growth

Opportunity

1. Economic Instability

2. Government Rule (FTI)

3. Existing Competitors

4. Entry of new Competitors with Different

Varities

Threats

Target Segment

1.All Age Group

2.Capital CityProduct

Brown Noodles

Young Family

White Noodles

Family

Product Positioning

1.High Quality Product with lots of varieties

2.ISO Certified Product

3.Most Exported Noodles

Product Decision

1. Named in Spenish

2. Metalic Pack

3. All Information in Spenish

4. Different varieties

5. Diffent Size and Pack

Price Decision

1. Same Price Level of Competitor

2. Discount for Mass Purchase

3. Little Higher Price for New

Product

Promotion Decision

1. Media ( television, daily

newspaper)

2. Social Media ( Facebook, Twiter)

3. Advertise on Supermarket

4. Sales Promotion Offer

5. Special Events in Main Festival

Distribution Decision

Own Stores

Distributor

Supermarket

Retailer

Distributor Supermarket

Action Plan

1. Taking Authority from Government

2. Establishing Own Suppliers Store

3. Finding Distributor

4. Making Events and

Advertisement to Promote Product

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