EXPOSURE:      Shed  light  on  your  professional  CV        

Kir=  Mistry-­‐McLaughlin  Careers  Consultant                  

   

Have  you…..    

...thought  about  the  direc/on  of  your  work?  

 

…how  you  will  market  yourself  based  on  this  decision?  

 

...developed  your  CV  and  por>olio  with  this  in  mind  to  some  degree?  

 

Consider  

§  CV  structure  §  How  to  target  your  CV  §  Technical  and  transferable  skills  §  Making  your  CV  stand  out  §  Visual  presenta/on    

   

   

The  essen=als  §  Personal  details  (including  LinkedIn/blog  links)  §  Profile  §  Educa/on  and  qualifica/ons  §  Relevant  work  experience  §  Transferable  skills  §  Technical  skills  §  Interests  §  References  

   

   

 

 

   

 

Henry  Nicholls  -­‐  CV  

   

The  Anatomy  of  a  crea=ve  CV      

   

Start with a

standard CV

Competitions and self-directed projects

Freelance work/Exhibitions

Typography/ presentation/

imagery

Blogs/professional

networks

Crea=ve  vs  `standard’  format  

 

 

   

 

 

   

Thinking  compe==vely  §  What  are  your  unique  selling  points  (USPs)?  

§  Think  about  your  successes  at  university  and  through  work  experience  and/or  compe//ons.  

§  How  can  you  add  value  to  a  prospec/ve  employer/client?  

   

   

Think  about  your  skill  set  §  Crea/vity  –  a  good  eye  for  shape,  form  and  colour.  

§  Ability  to  research  for  a  shoot.  §  Prac/cal  and  technical  photography  skills.  §  Communica/on  and  `people’  skills.  §  Pa/ence  and  concentra/on.  §  Managing  the  process  of  a  shoot.  

   

   

§  Reliability,  good  organisa/onal  and  /me  management  skills.  

§  Computer  skills  –  industry  specific  programmes.  

§  Good  business  sense  and  the  ability  to  market  yourself.  

§  Mo/va/on  and  determina/on.  

   

   

   

   

Marke=ng  yourself    

§  Brand  yourself  –  logo,  website,  por>olio.  §  Think  about  your  USPs.  §  A  crea/ve  CV  must  not  lose  the  message  through  the  medium.  

§  Consistency  is  important.  §  Target  the  document  to  the  opportunity/employer.  

 

Developing  your  personal  brand  §  What  is  personal  branding?    

Personal  branding  is  the  prac+ce  of  people  marke+ng  themselves  and  their  careers  as  brands.  While  previous  self-­‐help  management  techniques  were  about  self-­‐improvement,  the  personal-­‐branding  concept  suggests  instead  that  success  comes  from  self-­‐packaging.  

(Marke+ng.com)  

 

 

Developing  your  personal  brand  §  Personal  branding  is  important  to  the  crea/ve  sector  –  your  influences,  values,  style,  approach  to  design,  etc.  

 

§  How  do  you  wish  to  be  perceived  as  a  photographer?  

 

 

Branding  –  Umbro  vs  Nike  

Umbro  vs  Nike  trainers  

Umbro Nike Reliable Innovative/forward thinking Uncool Cool – carries street credibility Slightly unfamiliar Immediately recognisable Good value Expensive Limited choice Variety Average Performance High performance Football Football/Athletics/running

 

Personal  branding  -­‐  why  is  it  so  important?  

B randing  Me    Using  concepts  and  models  applied  to  branding  can  support  self-­‐marketing  as  well  as  the  marketing  of  a  business/service.        What  are  the  functions  of  branding:    

• Creating  difference  • Creating  extra  value  • Communicating  promises  • Creating  awareness  • Creating  recognition  • Communicating  basic  

information        B rand  Equity    Is  a  result  of:    What  the  consumer  has:    

• learned  about  the  brand  • felt  when  using  the  brand  • seen  in  combination  with  

the  brand  • heard  about  the  brand  

 

BUILDING  A  STRONG  BRAND  

 A  useable  and  useful  model  for  branding  has  been  developed  by  Keller  2003  –  The  Brand  Equity  Model:    

BRAND  IDENTITY  –    who/what  are  you?  

       

BRAND  MEANING  –    what  are  you?  

     

BRAND  RESPONSE  –    what  I  feel/think  of  you  

     

BRAND  RESONANCE/RELATIONSHIP  –  have  customers  connected  

with  your  brand?    

BRAND  IDENTITYWords  that  describe  you/your  business.Colours  that  represent  you/your  business.Symbols/images  that  represent  you/your  business.

BRAND  MEANINGThe  skills/services  you  offer.The  experience  you  can  offer.Your  unique  selling  points  (USPs).

BRAND  RESPONSEHow  do  people  describe  your  offer  or  how  would  you  like  people  to  describe  you  or  your  business?

Ac=vity:    What  is  your  personal  brand?          

Consider:    § Brand  iden=ty  § Brand  meaning    

Examples  of  branding    

 

Examples  of  branding    

 

Careers  advice  from  the    Careers  and  Add+vantage  Service:        

Bookable  appointments:      Tel:    024  7615  2011  Email:  careers.ss@coventry.ac.uk