exposure! it ’ s what it ’ s all about!
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EXPOSURE! It ’ s what it ’ s all about!. - PowerPoint PPT PresentationTRANSCRIPT
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EXPOSURE!It’s what it’s all about!
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Experience the Difference!
Best-in-industry talent– at HQ and in the field, our professional staff knows how to get the job done right; Logistics expertise– our experience enables us to quickly create
and manage events, large or small, with precision, on time and on budget; Turnkey management–we handle all aspects – planning, licensing,
production of materials, on- and off-site management, staffing and post-event reporting;
We play well with others– we regularly work with other marketing, promotion and PR agencies to bring concepts to life;
Experience in all venues- malls, outdoor events, on- and off-premise retailers,workplace, mobile tours, grassroots, and guerrilla marketing – we’ve done it all;
Knowledge of retail channels– we understand the role of sales and the retail trade; our experience in all channels means a more accepted, successful program; Focused on events– unlike other firms, events are our only business, and we do it well.
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In House Compliance
• In-house legal compliance department
• Tax compliance department ( CPA)
• Fully Licensed Security & Staffing Agency
• We currently hold retail tobacco license’s in 36 states
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Tobacco Experience
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Objective:Generate awareness and trial of General Snus products at targeted events and cities around the country.
Results:Over 350,000 adult consumer interactions over the 24 month program with a marked increase insales in event areas. Consumerfeedback was extremely positiveand events and venues trulyenjoyed our presence.
SWEDISH MATCHGeneral Snus Tour 2010-2011
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Objective:Generate awareness and trial of Black and Mild products at targeted events throughout the country;
Results:Over 170,000 adult consumer interactions over the 10 month program with a marked increase in sales in event areas.
Black & Mild Tour 2008
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Objective:Generate awareness and trial of Skoal and Copenhagen products at targeted events throughout the country;
Results:More than 400,000 adult consumer interactions on an annual basis at various events with 6 vehicles touring simultaneously.
U.S. Smokeless TobaccoTour 2006-2009
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Retail Tobacco Sales TourPlan and execute a national discount tobacco sales tour during 2012:• Design event build-out to perform data collection and retail tobacco sales;• Obtain all licenses and permits required to conduct tobacco sales at each event;• Negotiate event space;• Provide staff;• Provide tobacco products;• Management of data collection and sweepstakes;• Event reporting;• Possible implementation of mobile tour.
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• Custom design a mobile cigar lounge
• Staff and operate the cigar lounge to provided an enhanced smoking experience
• Bring your cigar brand to the adult customers at promotional events across the Untied States
Mobile Cigar Lounge
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Execute Nightlife discount retail tobacco sales and coupon distribution at popular bars / clubs around your proposed markets, such as:
• Chicago, Illinois;• Daytona, Florida;• Philadelphia, Pennsylvania;• Atlanta, Georgia;• Charlotte, North Carolina; &• Louisville, Kentucky.
Design a versatile / collapsible AOF that will be set-up at popular nightlife destinations. Data collection and discounted tobacco sales will take place inside the AOF during promotions.
Nightlife Promotions
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• Collect relevant data of adult consumers at all promotional activations;• Educate the adult consumers about your products;• Raise product awareness and sign up adult consumers for a national sweepstakes;• Return on Your Investment:
• Raise brand recognition / product awareness;• Contact adult consumers via direct mail / e-mail;• Extend special offers to the adult consumers;• Distribute product coupons to drive adult consumers to retail stores.
Data Collection/Sweepstakes
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Next Steps
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3100 NW Boca Raton Blvd-suite 201Boca Raton, FL 33431Tel: 561-367-7650Fax: 561-367-7210www.brandmgtllc.com