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express yourself

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A great brand will make you think, feel or do something. A great ad will

stimulate a conversation.THERE'S A NEW WAY TO COMMUNICATE.

Increasingly, conversations happen via social media which give brands and

their messages even more impact.

IT’S NOT THAT PEOPLE DON’T

WANT ADS

THEY DON’T WANT BAD ONES.

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With the multiple channels and resources available today, it can be difficult for a brand to maintain clear and consistent communications.

Inconsistencies in the way a brand presents itself can render campaigns less effective, and reduce ROI.

BRANDS THAT DON’T COMMUNICATE VALUE MAY BE FORCED TO COMPETE ON PRICE.

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BRAND LOVE noun

An insight-driven solution that aligns business objectives with

consumer interests.

CAMPAIGNS BASED ON CONSUMER INSIGHTS HAVE A STRONG FOUNDATION.

IT’S NOT CREATIVE JUST

FOR THE SAKE OF IT.

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TIES TO IMPORTANT BRAND REQUIREMENTS LIKE RELEVANCE, SHAREABILITY AND REACH.

CREATIVE WITH PURPOSE

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IF A BRAND IS FULFILLING FROM THE FIRST TOUCHPOINTAWARENESS BECOMES BRAND PREFERENCE, LOYALTY AND ADVOCACY.

CREATIVE EXECUTIONS BECOME BUSINESS

MODELS.

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THE BEST BRANDS TELL

great stories

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THIS IS OUR STORY.

WE CREATE BRANDS THAT CREATE MOMENTUM.

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Obsessed with our ability to tell stories, we are a collective of creatives, strategists, thinkers and doers.

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WE SOLVE PROBLEMS WITH STRATEGIC AND CREATIVE THINKING.

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OUR STRATEGY BEGINS FROM THE CONSUMER'S

POINT OF VIEW.

WE SET OUT TO DELIVER THE

FEELINGS THEY WANT TO FEEL.

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WE THINK ABOUT WHAT IT TAKES TO TURN A VISITOR INTO SOMEONE WHO CARES ENOUGH TO RETURN.

WE DON'T THINK IN TERMS OF TRAFFIC.

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OUR METRICS ARE CREATED AROUND

WHAT IS MOST IMPORTANT TO YOU AND YOUR

CUSTOMER.

WE SEEK TO UNDERSTAND IT AND DELIVER IT

IN SPADES.

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1. Think laterally.

2. Establish a clear brand personality and voice.

3. Shift the focus from features and benefits to to how the brand improves lives.

4. Focus messages on the concerns and desires of the consumers.

5. Shape the brand to be a fulfilling sensory experience.

5 PRINCIPLES THAT GUIDE OUR BRAND DEVELOPMENT

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NEXT UP: OUR SERVICES

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BRAND STRATEGY

BRAND STRATEGY

LAUNCH STRATEGY

BRAND NAMING

BRAND MESSAGING

BRAND ARCHITECTURE

BRAND POSITIONING

THE PLAN FOR A BRAND TO ACHIEVE ITS BUSINESS GOALS.

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BRAND IDENTITY

VISUAL IDENTITY

STYLE GUIDELINES

PRODUCT PACKAGING

MARKETING COLLATERAL

ADVERTISING & CAMPAIGNS

INFOGRAPHICS & PRESENTATIONS

IDENTITY CAN BE THE DIFFERENCE BETWEEN

PREFERENCE AND IRRELEVANCE.

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PERSONAL BRANDING

LOGO & BIO

PERSONAL BRAND STRATEGY

SELF PUBLISHING & PROMOTION

CLAIM & SET UP SOCIAL PROFILES

SOCIAL MEDIA CONTENT PLAN

REPUTATION MANAGEMENT

YOUR PERSONAL BRAND IS EVERY EXPRESSION OF WHO YOU ARE

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WEBSITE DESIGN

It is no longer enough to launch a website to be engaging or competitive.

A WEBSITE MUST BE AN EYE CATCHING, HIGHLY ENGAGING AWESOME USER-EXPERIENCE, OR NOTHING.

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SOCIAL MEDIA MANAGEMENTFORUMS & BLOGS

FACEBOOK PAGES

SOCIAL MEDIA PROFILES

CONTENT DISSEMINATION

WE GROW AND MANAGE COMMUNITIES WITH IDEAS THAT CONNECT PEOPLE.

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CONTENT MODERATION

BLOG & ARTICLE COMMENTS

USER-GENERATED COMPETITIONS

FACEBOOK MODERATION

VIDEO & IMAGES

WE APPROACH ALL COMMUNICATIONS WITH A SENSE OF SOCIAL RESPONSIBILITY.

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CONTENT CREATION

VIDEO

INFOGRAPHICS

WEBSITE CONTENT

BLOG POSTS & ARTICLES

SOCIAL MEDIA CONTENT

CAMPAIGNS & ACTIVATIONS

WE CREATE CONTENT TO CAPTURE ATTENTION AND IMMERSE THE AUDIENCE

IN THE BRAND.

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SOCIAL MEDIA MONITORING

ANALYTICS

REPORTING

TRENDS

INSIGHTS & FEEDBACK

SENTIMENT TRACKING

CAPABILITIES ALLOW FOR TRACKING AND REPORTING THROUGH TO CONVERSION.

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SOCIAL MEDIA TRAINING

WORKSHOPS

STAFF TRAINING

SPEAKING

CONSULTING

POPULAR TOPICS ARE CONSUMER

ENGAGEMENT & HOW TO USE SOCIAL MEDIA FOR BUSINESS.

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A RELATIONSHIP NOT A FLING.

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56 57brandiam.com.au

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A client engagement is a long term relationship, not a fling.

We appreciate that commitment is a significant decision when revenue and reputation are at stake.

We welcome the chance to discuss how we could collaborate on your business objectives.

THE RIGHT WAY TO THE RIGHT PEOPLE

AT THE RIGHT TIME

THE ONLY WAY IS UP.

WHEN YOU EXPRESS YOURSELF