expressions
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![Page 1: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/1.jpg)
Categorizing Facial Expressions
Male and Female
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Ferguson and Millum
• Marjorie Ferguson (1980) identified 4 female facial expressions that are typically on a front cover. Those expressions are called the chocolate box, invitational, super-smiler and romantic/ sexual.
• Trevor Millum (1975) also identified these categories of male and female expressions: carefree, practical, seductive, comic, catalogue.
![Page 3: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/3.jpg)
Chocolate Box
• Female expression• Half or full smile• Minimal or no teeth showing • Face isn’t fully facing the camera
![Page 4: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/4.jpg)
Invitational
• Female expression• Focuses mainly on the eyes• Mouth closed although smiling• Head slightly to one side
![Page 5: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/5.jpg)
Super-Smiler
• Female expression • Shows full face• Showing teeth• Cheesy smile• Head tilted either back or forth
![Page 6: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/6.jpg)
Romantic or Sexual
• Female expression• Includes male and female in photo• Seems as if it’s a dream• Very sexual or romantic
![Page 7: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/7.jpg)
Carefree
• Male and female expression• Can be linked to sports• Shows they are active and healthy
![Page 8: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/8.jpg)
Practical
• Male and female expression• Eyes focused and mouth closed• Seems to be concentrating
![Page 9: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/9.jpg)
Seductive
• Male and female expression• Eyes slightly closed• Aim to look confident• Small expression although still shows through
![Page 10: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/10.jpg)
Comic
• Male and female expression• Very exaggerated• Trying to act comical and funny
![Page 11: Expressions](https://reader035.vdocuments.net/reader035/viewer/2022062616/54953bf9b47959a84e8b45f2/html5/thumbnails/11.jpg)
Catalogue
• Male and female expression• Very artificial and posed• Model will probably have their eyes wide with
a big smile