extending e-commerce capabilities with oracle soa b2b - it convergence

Extend eCommerce

Capabilities with

Oracle SOA B2B

A webcast presented by IT Convergence, July 25th, 2014

© IT Convergence 2014 All rights reserved.

Extend eCommerce Capabilities with Oracle SOA B2B

How to Ask Questions

Feel free to ask questions as

they occur to you

Click on the Q&A icon in the

panel on top of your screen

A dialog box will open

Enter your question and

press “Send”

During the Q&A session we will

answer your questions



Global Reach, Local Expertise

● San Francisco - Bay Area

● Chicago

● New York

● Dallas

● Incline Village

● Mexico DF

● San José

● Rio de Janeiro

● São Paulo

● Buenos Aires

● Shanghai

● Hyderabad

BRAZIL

ARGENTINA

COSTA RICA

MEXICO

UNITES STATES

INDIA

CHINA



And we use EMC solutions to back up our own data

Used the

E-Business

Suite since 2004

Upgraded

to R12

in January 2009

Implemented

OBIEE

in January 2010

Oracle Fusion

Applications

in 2012

R12.2 Beta

Program

in January 2012

Taking Our Own Medicine



On the Phone

Host Keith Thomas

Marketing Automation and Demand Generation Supervisor

IT Convergence

Presenters Sudhir Dubey

Managing Director - Professional Services

IT Convergence

Nethi N Rao

Senior SOA Architect

IT Convergence

Scott Haaland

Principal Product Manager - SOA Suite B2B and Apps Integration

Oracle

eCommerce Solutions EBS vs Non EBS

Oracle B2B Overview & Demo

Common Challenges in eCommerce

Case Study - Amazon Vendor Central

Mobile Enablement



eCommerce Explained

What is eCommerce?

eCommerce stands for

“Electronic Commerce,”

and it is the buying and

selling of products or

services by transmitting

data electronically

Industry

Consumer Goods

High Tech

Industrial

Electronics

Office Supply

Communications

Travel & Hospitality

Chemical

Medical

Life Sciences

Other

Types of eCommerce &

Company Business Model

B2B - Business-to-Business

eg. Manufacturer & Wholesaler

B2C - Business-to-Customer

Virtual storefronts, Online shopping

C2C - Customer-to-Customer

eg. eBay, Amazon, Craigslist

P2P - Peer-to-Peer - Network of

end-user’s computers

eg. File sharing

B2E – Business to Employee –

eg. Employee Benefits, policies,

Company News Letter

B2G – Business to Government -

Bid



Mobile Commerce (m-commerce)

Tablets will play an increasingly

important role as global consumer

spending via mobile jumps from

$204 billion in 2014 to $626 billion

in 2018

US Businesses Will Expand Use

of EDI Documents in the Supply

Chain

Online Shopping, B2B and B2C

Sales on the Internet (Ecommerce)

Industry (U.S.) to reach $507.8

billion by 2020.

SOA/B2B – Market Research & Predictions



eCommerce – Key Integration Challenges

The B2B integration is

challenging because:

Multiple document formats

No uniform standards

Diverse security requirements

Legacy B2B products and

implementations

Lack of end to end visibility

NOTE: Oracle Roadmap for SOA 12g release provides Enhanced

support for VANs, and also provide support for Hubs.

VAN1 HUB VAN2

EAI Application

Integration

Application

Server

Content

Management

Financial

Legacy

Legacy DB

CRM

Legacy

B2

B C

ha

os

Internet:

Website,

FTP

Customers

Portals

Carriers Financial

Institutions Shippers

Forwarders

Customs

VPN



What is the Problem We Are Solving B2B Document Exchange with Trading Partners

Electronic exchange of business

documents such as EDI

purchase orders via standards

such as AS2 and ebXML

Secure exchange outside the

enterprise with business

partners in all verticals

Enterprises adopting B2B

solutions to automate

exchanges, cut costs and meet

compliance requirements

Product

Specifications

Manufacturing Design

Partners

Tax Records

Government

Agencies

Medical

Records

Hospitals

Purchase

Orders

Suppliers

B2B Integration

Inter-enterprise

exchange of

information

Across all

Verticals





Mobile Enablement



B2B Adoption Patterns

Software-as-a-Service

On-premises B2B Gateway

Vendor Consolidation

Extending

applications &

business

processes to

external trading

partners

Hosted/Cloud B2B

services

Consolidation of

legacy B2B

gateways onto

a shared

integration

infrastructure

Across all verticals:

High Tech

Transportation

Travel

Telco

Supply Chain

Healthcare



Oracle B2B 12c

Rich Feature Support

1 platform for all B2B

protocols

Protocol support for EDI,

RosettaNet, Custom XML

Multiple vertical standards

support

Complete lifecycle support

Cloning, auto generation of

agreements etc.

Rich and Intuitive

Breadth and depth of built-in features

Integrated Integral part of SOA Suite

Scalable Built for extreme performance and

scalability

Manageable Easy to use, manage and monitor

Integrated Scalable Solution

Tightly integration with SOA Suite

Complete modeling support

End-to-end visibility

Easy application extensibility to

trading partners

High scalability and performance

Easy to Use

Single GUI for most tasks

Operational task automation via

command-line utility

Self-service partner on-boarding



Web-Based Modeling Complete, Intuitive, Easy to Use UI

Document Management

Create, validate, translate, batch

documents

Transports & Exchanges

Define exchanges, security

Trading Partner Management

Create partner profiles

Agreements

Define partner agreements



Product Architecture

• B2B Reports • Oracle BAM • Third Party • Reporting • Tools • Mobile Devices

Internal Delivery Channels

Weblogic Server

SOA Composite/OSB

Listening Channels

Trading Partner Community

Runtime instance data

Runtime Processing

Document Plugin

Exchange Plugin

Business

Message (XML) Application

Message (XML)

Wire Message

(Native Format)

File / FTP

AQ / JMS

In-memory

Web Services

And more..

File / FTP

HTTP/TCPIP

AS1/AS2

ebMS / Web

Services

And more..

Delivery Channels

B2B Engine

MDS (design time metadata)

B2B Console

Extensive Transformation

Support Translation

Message exchange using

Delivery Channels

Integration with

middleware by AQ/JMS /

In-memory

Exchange & Document

Plugins process

messages

Runtime instance data in

B2B Reports, BAM, Third-

party Tools



Reports and Monitoring B2B Reports & Metrics

Reports

Application Message: What was sent or

received via Middleware

Business Message: The translated message

Wire Message: What was sent or received to Partner

Error Message: Processing Errors

Conversation: Correlation of Messages

Metrics

System & Partner Statistics



Business Management B2B with Oracle BAM

Alert for manual intervention or automate

actions based on dynamic reports

Monitor partner KPIs in real-time

Examples

total order value by partner

SLA violations by partner

number of large orders

orders pending delivery



Native integration with Oracle MFT

Tight & seamless

integration with Oracle

MFT 12c

MFT as inbound channel

MFT as delivery outbound

channel

End-to-end traceability

Pass by reference



B2B Demo





Mobile Enablement



EBS Integration Layer

Integration Repository: Catalogue of Business Service

Interfaces for both outbound and inbound integration

Integrated SOA Gateway: Transforms native EBS

interfaces from the integration repository into Webservices.

Provides SOA Monitor

XML Gateway: Produces and consumes XML data and

uses Oracle AQ to transmit or receive the data, reports

errors to workflow error queues/reports

e-Commerce Gateway: Evolved from Oracle EDI

Gateway, focuses EDI data integration, supports custom

transactions



Oracle eCommerce Gateway vs. Oracle B2B

Oracle Applications eCommerce gateway

Limited, but extensible set of standard document type

support

Complication increase w/ multiple versions

Configuration necessary

Additional EDI translator licensing required

Limited visibility to end-to-end integration processing

Works for EDI documents

Limited view of end-to-end payloads

Limited reprocessing (automated) capabilities

No built in transmission mechanism

Oracle B2B

Supports unlimited EDI, XML, Custom flat file formats,

etc.

All trading partner and document setup in B2B

All transformations happen in SOA Composite

SOA Suite and B2B licensing necessary

True end-to-end visibility to all your integrations

Provides multiple transmission protocols

Provides reports with access to all transactions,

Standards based integration B2B adapter not needed

Large list of transmission options available



Oracle SOA B2B Integration with Non-EBS Apps Application Integration Across A2A, B2B, Cloud, and Mobile

Unified Integration Platform for Cloud & On-Premise

Applications

Lower TCO

Reuse existing skills

Consolidation

Universal Connectivity Point - EBS, SAP, Siebel, JDE,

PSFT etc

Faster time to Market

Adapters for Cloud Apps - Salesforce.com

Non-Invasive approach to Application Customization

Faster Upgrades

Improved Business Agility

Customer

Status Production Payroll Order

Social Media

SOA Suite





Mobile Enablement



Case Study with Amazon Vendor Central with

Oracle EBS

Leading consumer electronics

company sought:

More flexible EDI Solution,

Cost savings

EDI process automation

Reducing manual processes

Amazon distinguishes between two different business

units

Advantage: Consignment means the products

invoiced after sale

Purchase Order, Purchase Order

Acknowledgment and Advance Ship Notice

must be integrated

Retail: Selling w/o consignment means immediate

invoicing.

Purchase Order, Purchase Order

Acknowledgment, Advance Ship Notice and

Invoice must be integrated



Business Challenges

Manual Documentation Process (Invoices, PO, ASN)

Inefficient and accurate communication process between trading

partner and customer

No real-time visibility into Inventory Position

No end to end Error Handling & resubmission process

No End to End Visibility into the EDI Transactions – no reporting

capabilities

Long Cycle Time for EDI Process



Solution Delivered

ITC provided SOA Reference architecture using Oracle B2B

EDI 810 Inbound – B2b Solution

EBS SOA B2b Oracle

Tables

B2b

AQ



Business Benefits of a B2B Solution

1. B2B drives down costs:

- automating tasks, reducing errors &

cutting delivery cycle times

2. B2B increases compliance, security

and data protection:

- use of standards, improved data

quality & security

3. B2B provides competitive advantage:

- increases ROI & real time visibility &

improves trading partner

relationships

Improved Cash Flow (Better payment

terms, advantage of discounts)

Accurate demand forecasts

Dependable supplier schedules





Mobile Enablement



The Enterprise Evolution The New Normal

Things Mobile Web Mainframe Client/Server



Develop for the Device

Mobile Application Framework

Build Once, Run on Multiple-Platform

Phones, Tablets, iOS, Android

Simpler UI development

Components, HTML5/JavaScript

Java for business logic

Disconnected: SQLite with Encryption

Full Access to Native Device Features

Modular, Reusable Application Components



Integrate: Mobile Service Integration

Service Enablement,

Management and Integration

Reuse existing application

services

Rapid response to new business

requests

Fast access to data and services

across enterprise & external

sources

Reliable and solid orchestration

platform

RESTful

API

Inventory

Check

Service

Credit

Check

Service

Production

Service

Customer

Status

Service

Order

Service

Billing

Service

INTEGRATION INFRASTRUCTURE

Existing

Services

Service

Bus

ORACLE APPLICATIONS

CLOUD APPLICATIONS

ISV/CUSTOM APPLICATIONS



Request your 12 Point

SOA B2B Assessment

Questionnaire

Email:

[email protected]

Or 30 min. SOA Discovery

Call



How to Ask Questions

Feel free to ask questions as

they occur to you

Click on the Q&A icon in the

panel on top of your screen

A dialog box will open

Enter your question and

press “Send”

During the Q&A session we will

answer your questions



Twitter @IT_Convergence

Sign up for “What is Oracle

UPK?” on July 31st

Join us for “Go Tapeless

with BaaS” on August 14th

Join the Conversation

Blog itconvergence.blogspot.com

YouTube www.youtube.com/user/ITConvergenceMKT

LinkedIn www.linkedin.com/company/it-convergence

Facebook www.facebook.com/itc.corp

Website www.itconvergence.com

https://twitter.com/IT_Convergence

https://twitter.com/IT_Convergence

http://www.itconvergence.com/what-is-oracle-upk

http://www.itconvergence.com/what-is-oracle-upk

http://www.itconvergence.com/go-tapeless-with-baas

http://www.itconvergence.com/go-tapeless-with-baas

http://itconvergence.blogspot.com.ar/

http://www.youtube.com/user/ITConvergenceMKT

http://www.linkedin.com/company/it-convergence

http://itconvergence.blogspot.com.ar/

http://www.linkedin.com/company/it-convergence

http://www.youtube.com/user/ITConvergenceMKT

http://www.facebook.com/itc.corp

http://www.facebook.com/itc.corp

http://www.itconvergence.com/contact-us

http://www.itconvergence.com/contact-us

extending e-commerce capabilities with oracle soa b2b - it convergence

Technology

oracle soa b2b oracle

ecommerce capabilities

b2b solutions

oracle soa b2b mobile

oracle soa b2b global

b2b document exchange

oracle roadmap

b2b protocols protocol