1. Extend eCommerce Capabilities with Oracle SOA B2B A webcast presented by IT Convergence, July 25th, 2014

2. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B How to Ask Questions Feel free to ask questions as they occur to you Click on the Q&A icon in the panel on top of your screen A dialog box will open Enter your question and press Send During the Q&A session we will answer your questions 3. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Global Reach, Local Expertise San Francisco - Bay Area Chicago New York Dallas Incline Village Mexico DF San Jos Rio de Janeiro So Paulo Buenos Aires Shanghai Hyderabad BRAZIL ARGENTINA COSTA RICA MEXICO UNITES STATES INDIA CHINA 4. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B And we use EMC solutions to back up our own data Used the E-Business Suite since 2004 Upgraded to R12 in January 2009 Implemented OBIEE in January 2010 Oracle Fusion Applications in 2012 R12.2 Beta Program in January 2012 Taking Our Own Medicine 5. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B On the Phone Host Keith Thomas Marketing Automation and Demand Generation Supervisor IT Convergence Presenters Sudhir Dubey Managing Director - Professional Services IT Convergence Nethi N Rao Senior SOA Architect IT Convergence Scott Haaland Principal Product Manager - SOA Suite B2B and Apps Integration Oracle 6. eCommerce Solutions EBS vs Non EBS Oracle B2B Overview & Demo Common Challenges in eCommerce Case Study - Amazon Vendor Central Mobile Enablement 7. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B eCommerce Explained What is eCommerce? eCommerce stands for Electronic Commerce, and it is the buying and selling of products or services by transmitting data electronically Industry Consumer Goods High Tech Industrial Electronics Office Supply Communications Travel & Hospitality Chemical Medical Life Sciences Other Types of eCommerce & Company Business Model B2B - Business-to-Business eg. Manufacturer & Wholesaler B2C - Business-to-Customer Virtual storefronts, Online shopping C2C - Customer-to-Customer eg. eBay, Amazon, Craigslist P2P - Peer-to-Peer - Network of end-users computers eg. File sharing B2E Business to Employee eg. Employee Benefits, policies, Company News Letter B2G Business to Government - Bid 8. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Mobile Commerce (m-commerce) Tablets will play an increasingly important role as global consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018 US Businesses Will Expand Use of EDI Documents in the Supply Chain Online Shopping, B2B and B2C Sales on the Internet (Ecommerce) Industry (U.S.) to reach $507.8 billion by 2020. SOA/B2B Market Research & Predictions 9. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B eCommerce Key Integration Challenges The B2B integration is challenging because: Multiple document formats No uniform standards Diverse security requirements Legacy B2B products and implementations Lack of end to end visibility NOTE: Oracle Roadmap for SOA 12g release provides Enhanced support for VANs, and also provide support for Hubs. VAN1 HUB VAN2 EAI Application Integration Application Server Content Management Financial Legacy Legacy DB CRM Legacy B2BChaos Internet: Website, FTP Customers Portals Carriers Financial Institutions Shippers Forwarders Customs VPN 10. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B What is the Problem We Are Solving B2B Document Exchange with Trading Partners Electronic exchange of business documents such as EDI purchase orders via standards such as AS2 and ebXML Secure exchange outside the enterprise with business partners in all verticals Enterprises adopting B2B solutions to automate exchanges, cut costs and meet compliance requirements Product Specifications Manufacturing Design Partners Tax Records Government Agencies Medical Records Hospitals Purchase Orders Suppliers B2B Integration Inter-enterprise exchange of information Across all Verticals 11. eCommerce Solutions EBS vs Non EBS Oracle B2B Overview & Demo Common Challenges in eCommerce Case Study - Amazon Vendor Central Mobile Enablement 12. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B B2B Adoption Patterns Software-as-a- Service On-premises B2B Gateway Vendor Consolidation Extending applications & business processes to external trading partners Hosted/Cloud B2B services Consolidation of legacy B2B gateways onto a shared integration infrastructure Across all verticals: High Tech Transportation Travel Telco Supply Chain Healthcare 13. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Oracle B2B 12c Rich Feature Support 1 platform for all B2B protocols Protocol support for EDI, RosettaNet, Custom XML Multiple vertical standards support Complete lifecycle support Cloning, auto generation of agreements etc. Rich and Intuitive Breadth and depth of built-in features Integrated Integral part of SOA Suite Scalable Built for extreme performance and scalability Manageable Easy to use, manage and monitor Integrated Scalable Solution Tightly integration with SOA Suite Complete modeling support End-to-end visibility Easy application extensibility to trading partners High scalability and performance Easy to Use Single GUI for most tasks Operational task automation via command-line utility Self-service partner on-boarding 14. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Web-Based Modeling Complete, Intuitive, Easy to Use UI Document Management Create, validate, translate, batch documents Transports & Exchanges Define exchanges, security Trading Partner Management Create partner profiles Agreements Define partner agreements 15. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Product Architecture B2B Reports Oracle BAM Third Party Reporting Tools Mobile Devices Internal Delivery Channels Weblogic Server SOA Composite/OSB Listening Channels Trading Partner Community Runtime instance data Runtime Processing Document Plugin Exchange Plugin Business Message (XML) Application Message (XML) Wire Message (Native Format) File / FTP AQ / JMS In-memory Web Services And more.. File / FTP HTTP/TCPIP AS1/AS2 ebMS / Web Services And more.. Delivery Channels B2B Engine MDS (design time metadata) B2B Console Extensive Transformation Support Translation Message exchange using Delivery Channels Integration with middleware by AQ/JMS / In-memory Exchange & Document Plugins process messages Runtime instance data in B2B Reports, BAM, Third- party Tools 16. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Reports and Monitoring B2B Reports & Metrics Reports Application Message: What was sent or received via Middleware Business Message: The translated message Wire Message: What was sent or received to Partner Error Message: Processing Errors Conversation: Correlation of Messages Metrics System & Partner Statistics 17. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Business Management B2B with Oracle BAM Alert for manual intervention or automate actions based on dynamic reports Monitor partner KPIs in real-time Examples total order value by partner SLA violations by partner number of large orders orders pending delivery 18. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Native integration with Oracle MFT Tight & seamless integration with Oracle MFT 12c MFT as inbound channel MFT as delivery outbound channel End-to-end traceability Pass by reference 19. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B B2B Demo 20. eCommerce Solutions EBS vs Non EBS Oracle B2B Overview & Demo Common Challenges in eCommerce Case Study - Amazon Vendor Central Mobile Enablement 21. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B EBS Integration Layer Integration Repository: Catalogue of Business Service Interfaces for both outbound and inbound integration Integrated SOA Gateway: Transforms native EBS interfaces from the integration repository into Webservices. Provides SOA Monitor XML Gateway: Produces and consumes XML data and uses Oracle AQ to transmit or receive the data, reports errors to workflow error queues/reports e-Commerce Gateway: Evolved from Oracle EDI Gateway, focuses EDI data integration, supports custom transactions 22. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Oracle eCommerce Gateway vs. Oracle B2B Oracle Applications eCommerce gateway Limited, but extensible set of standard document type support Complication increase w/ multiple versions Configuration necessary Additional EDI translator licensing required Limited visibility to end-to-end integration processing Works for EDI documents Limited view of end-to-end payloads Limited reprocessing (automated) capabilities No built in transmission mechanism Oracle B2B Supports unlimited EDI, XML, Custom flat file formats, etc. All trading partner and document setup in B2B All transformations happen in SOA Composite SOA Suite and B2B licensing necessary True end-to-end visibility to all your integrations Provides multiple transmission protocols Provides reports with access to all transactions, Standards based integration B2B adapter not needed Large list of transmission options available 23. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Oracle SOA B2B Integration with Non-EBS Apps Application Integration Across A2A, B2B, Cloud, and Mobile Unified Integration Platform for Cloud & On-Premise Applications Lower TCO Reuse existing skills Consolidation Universal Connectivity Point - EBS, SAP, Siebel, JDE, PSFT etc Faster time to Market Adapters for Cloud Apps - Salesforce.com Non-Invasive approach to Application Customization Faster Upgrades Improved Business Agility Customer Status Production Payroll Order Social Media SOA Suite 24. eCommerce Solutions EBS vs Non EBS Oracle B2B Overview & Demo Common Challenges in eCommerce Case Study - Amazon Vendor Central Mobile Enablement 25. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Case Study with Amazon Vendor Central with Oracle EBS Leading consumer electronics company sought: More flexible EDI Solution, Cost savings EDI process automation Reducing manual processes Amazon distinguishes between two different business units Advantage: Consignment means the products invoiced after sale Purchase Order, Purchase Order Acknowledgment and Advance Ship Notice must be integrated Retail: Selling w/o consignment means immediate invoicing. Purchase Order, Purchase Order Acknowledgment, Advance Ship Notice and Invoice must be integrated 26. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Business Challenges Manual Documentation Process (Invoices, PO, ASN) Inefficient and accurate communication process between trading partner and customer No real-time visibility into Inventory Position No end to end Error Handling & resubmission process No End to End Visibility into the EDI Transactions no reporting capabilities Long Cycle Time for EDI Process 27. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Solution Delivered ITC provided SOA Reference architecture using Oracle B2B EDI 810 Inbound B2b Solution EBSSOAB2b Oracle Tables B2b AQ 28. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Business Benefits of a B2B Solution 1. B2B drives down costs: - automating tasks, reducing errors & cutting delivery cycle times 2. B2B increases compliance, security and data protection: - use of standards, improved data quality & security 3. B2B provides competitive advantage: - increases ROI & real time visibility & improves trading partner relationships Improved Cash Flow (Better payment terms, advantage of discounts) Accurate demand forecasts Dependable supplier schedules 29. eCommerce Solutions EBS vs Non EBS Oracle B2B Overview & Demo Common Challenges in eCommerce Case Study - Amazon Vendor Central Mobile Enablement 30. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B The Enterprise Evolution The New Normal ThingsMobileWebMainframe Client/Server 31. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Develop for the Device Mobile Application Framework Build Once, Run on Multiple-Platform Phones, Tablets, iOS, Android Simpler UI development Components, HTML5/JavaScript Java for business logic Disconnected: SQLite with Encryption Full Access to Native Device Features Modular, Reusable Application Components 32. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Integrate: Mobile Service Integration Service Enablement, Management and Integration Reuse existing application services Rapid response to new business requests Fast access to data and services across enterprise & external sources Reliable and solid orchestration platform RESTful API Inventory Check Service Credit Check Service Production Service Customer Status Service Order Service Billing Service INTEGRATION INFRASTRUCTURE Existing Services Service Bus ORACLE APPLICATIONS CLOUD APPLICATIONS ISV/CUSTOM APPLICATIONS 33. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Request your 12 Point SOA B2B Assessment Questionnaire Email: cto@itconvergence.com Or 30 min. SOA Discovery Call 34. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B How to Ask Questions Feel free to ask questions as they occur to you Click on the Q&A icon in the panel on top of your screen A dialog box will open Enter your question and press Send During the Q&A session we will answer your questions 35. IT Convergence 2014 All rights reserved. Extend eCommerce Capabilities with Oracle SOA B2B Twitter @IT_Convergence Sign up for What is Oracle UPK? on July 31st Join us for Go Tapeless with BaaS on August 14th Join the Conversation Blog itconvergence.blogspot.com YouTube www.youtube.com/user/ITConvergenceMKT LinkedIn www.linkedin.com/company/it-convergence Facebook www.facebook.com/itc.corp Website www.itconvergence.com