JOE MORANCommunications & Technology Director, True Colors Fund

@JoeSaidSo

EXTENDING YOUR REACHCREATING A CULTURE OF SHARING

INTRODUCTION

WHAT IS ADVOCACY?

ad·vo·ca·cynoun\ˈad-və-kə-sē\

: the act or process of supporting a cause or

proposal : the act or process of advocating

something

Mobilizing supporters to put pressure

on a target in order to create change.

WHAT DOES ONLINE ADVOCACY LOOK LIKE?

● Signing a petition

● Sending a message

to an elected official

● Pledging to partake

in an offline activity

WHY USE SOCIAL MEDIA ?

● Little or no cost to set up

● Potential for wide reach

● New opportunities to listen, engage,

and monitor your progress

● Instant sharing of messages

SHARING IS CARING

73% surveyed say they process

information more deeply, thoroughly

and thoughtfully when they share it.

– New York Times: The Psychology of Sharing

HOW CAN WE CREATE A

CULTURE OF SHARING

AROUND ADVOCACY?

MOTIVATION BEHIND SHARING

CONTENT: MAKE IT INFORMATIONAL

BREAKING NEWS +

INFOGRAPHIC

CONTENT: MAKE IT INFORMATIONAL

CONTENT: MAKE IT INFORMATIONAL

www.piktochart.com

CONTENT: MAKE IT IDENTIFYING

SELFIES WITH A

PURPOSE

CONTENT: MAKE IT IDENTIFYING

azavea.com/products/cicero

soundoffatcongress.org

CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL

CROWD-SPEAKING

www.thunderclap.it

CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL

SHARE LINKS

CONTENT: MAKE IT IMPRESSIVE

CONTENT: MAKE IT IMPRESSIVE

www.sharelinkgenerator.com

CONTENT: MAKE IT IMPORTANT

ADVOCACY

AMBASSADORS

CONTENT: MAKE IT IMPORTANT

www.autreplanete.com/ap-social-media-image-maker/

HOW CAN YOUR ORG CREATE A CULTURE OF SHARING?

THINK IN TERMS OF “I”

JOE MORANCommunications & Technology Director, True Colors Fund

@JoeSaidSo

THANK YOU