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advertising and attribute-based evidence Brand Measures loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentsnetreader031viewer20220224235a9f7b537f8b9a89178ccda2html5thumbnails5jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=6Page 6button div class=ts-imageimg data-url=extensions-for-products-whose-equity-is-based-on-a-specific-at-tribute-eg-htmlpage=6 data-page=6 class=ts-thumb lazyload alt=Page 6: · PDF fileBrand extensions for products whose equity is based on a specific at- tribute eg via attribute-based advertising and attribute-based evidence Brand Measures loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentsnetreader031viewer20220224235a9f7b537f8b9a89178ccda2html5thumbnails6jpg width=140 height=200 divdivdiv 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advertising and attribute-based evidence Brand Measures loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentsnetreader031viewer20220224235a9f7b537f8b9a89178ccda2html5thumbnails8jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=9Page 9button div class=ts-imageimg data-url=extensions-for-products-whose-equity-is-based-on-a-specific-at-tribute-eg-htmlpage=9 data-page=9 class=ts-thumb lazyload alt=Page 9: · PDF fileBrand extensions for products whose equity is based on a specific at- tribute eg via attribute-based advertising and attribute-based evidence Brand Measures loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentsnetreader031viewer20220224235a9f7b537f8b9a89178ccda2html5thumbnails9jpg width=140 height=200 divdivdiv 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