The Choice Hotels Exterior Renovation Guidelines have been developed together with the Sherwin-Williams Color Marketing & Design Department to assist Choice Hotels properties with their Exterior Renovation efforts. This guide provides information on pre-approved paint colors for the Choice Hotel brands as well as steps on how to submit a custom request for approval.

EXTERIOR INTERACTIVE RENDERING SUBMITTAL PROCESS

HOW TO REQUEST AN INTERACTIVE RENOVATION RENDERING

Contact your local Sherwin-Williams Rep (not the store). If you don’t have a Rep,

please email andrew.r.hall@sherwin.com. Include Choice ID# and full address. Andrew will have a Rep contact you.

The Sherwin-Williams Rep receives a link to the interactive rendering site from Color Marketing & Design and

shares with the franchisee/manager.*

Review your digital rendering. Using the interactive toolbar and preloaded paint colors you can make real-time

color changes to your rendering.

Sherwin-Williams Rep will submit the images to Color Marketing & Design

for rendering.

Download the PDF of your final rendering. Franchisee sends PDF with property ID# and brand to Choice Architectural for approval.*

arch_submittal@choicehotels.com

STEP 1

STEP 4 STEP 5 STEP 6

STEP 2 STEP 3

The digitized image(s) shown approximate actual paint colors as closely as possible. Colors may vary due to viewing equipment, lighting conditions and printers. The Cover The Earth logo and the Sherwin-Williams logo are trademarks owned or licensed by The Sherwin-Williams Company. © 2021 The Sherwin-Williams Company.

Provide multiple Exterior images of the property to be revnovated for rendering

purposes. If images do not already exist, Rep will take photos for submittal.

*10–15 Days

SUBMITTING A RENDERING REQUESTPHOTO IMAGING: PHOTO TAKING TIPSINFORMATION FOR SHERWIN-WILLIAMS SALES REPRESENTATIVES

Small (798 KB)

Large (2.2 MB)

Actual Size (3.2 MB)

Medium (1.2 MB)

Do not zoom in on the structure, or use the flash.

Minimize obstructions.

Use landscape orientation when applicable, and make sure to center image in view window. You may need

to photograph multiple angles.

Use the volume up button when in the Camera app to snap photo – this avoids

camera shake entirely.

Always send the image(s) at high resolution and actual size.

Submit photos / color information to CM&D via the portal.

Avoid heavy shadows.

Use the camera app shortcut, swipe left, hold down the icon on bottom right icon

or swipe down from the top right corner of the home screen

Always shoot in HDR mode. It will provide 2 images to choose from

when sending.

The digitized image(s) shown approximate actual paint colors as closely as possible. Colors may vary due to viewing equipment, lighting conditions and printers. The Cover The Earth logo and the Sherwin-Williams logo are trademarks owned or licensed by The Sherwin-Williams Company. © 2021 The Sherwin-Williams Company.

HDR

Select 1-3 schemes that they would like to see rendered on their building

Review with your customer their hotel’s brand standards, colors are located on CMS

Submit photos and color information to Color Marketing & Design via the CM&D portal at cmd.sherwin.com

FOR ANY QUESTIONS CONTACT ANDREW HALL andrew.r.hall@sherwin.com

Colors provided by The Sherwin-Williams Company. Colors shown are for digital representation only; please view actual paint swatches for color selection. The Cover The Earth logo and the Sherwin-Williams logo are trademarks owned or licensed by The Sherwin-Williams Company. ©2021 The Sherwin-Williams Company.

E X TERIOR COLOR OPTIONSRENOVATIONS ONLY

SW 6127 IVOIRE

SW 6126 NAVAJO WHITE

SW 6156 RAMIE

SW 6158 SAWDUST

SW 6085 SIMPLIFY BEIGE

SW 6084 MODEST WHITE

SW 6086 SAND DUNE

SW 6087 TRUSTY TAN

SW 6127 IVOIRE

SW 6126 NAVAJO WHITE

SW 6129 RESTRAINED GOLD

SW 6130 MANNERED GOLD

SCHEME ONE SCHEME TWO SCHEME THREE

SPECIFICATION SHEET

BRAND:

AREA:

ITEM: ITEM #MFR: Cultured Stone VENDOR:

COLOR: Chardonnay CONTACT:

PATTERN: Drystack Ledgestone PHONE:

COLOR #: CSV-2012

SIZE:

NOTES:

Comfort Inn & Comfort Suites STONE VENEER - STACKED

Exterior

Stone Veneer - Stacked Stone STN-004

Cultured Stone brand products are intended

for interior or exterior nonstructural use as a

lightweight veneer facing on masonry, metal

framed, or wood framed construction for

architectural aesthetics. No additional

foundation or structural support is required.

Refer to Manufacturer for construction details

and specific installation information.

UNIT PRICE:

Cultured Stone/Owens Corning

Kevin Riedy 717.377.2746

SAMPLE

Multiple Sizes: 1"-4" x 4"-16"

12/23/2015

SPECIFICATION SHEET

BRAND:

AREA:

ITEM: ITEM #MFR: Cultured Stone VENDOR:

COLOR: High Desert CONTACT:

PATTERN: Used Brick PHONE:

COLOR #: CB - 418953

SIZE:

NOTES:

Comfort Inn & Comfort Suites STONE VENEER - MED RED BRICK

Exterior

Stone Veneer - Medium Red Brick STN-004

UNIT PRICE:

Cultured Stone brand products are intended

for interior or exterior nonstructural use as a

lightweight veneer facing on masonry, metal

framed, or wood framed construction for

architectural aesthetics.No additional

foundation or structural support is required.

Refer to Manufacturer for construction details

and specific installation information.

Cultured Stone/Owens Corning

Kevin Riedy 717.377.2746

SAMPLE

2 1/2" x 8"

12/23/2015

SPECIFICATION SHEET

BRAND:

AREA:

ITEM: ITEM #MFR: Cultured Stone VENDOR:

COLOR: Antique Red CONTACT:

PATTERN: Used Brick PHONE:

COLOR #: CB - 4052

SIZE:

NOTES:

Comfort Inn & Comfort Suites STN VENEER - DEEP RED BRICK

Exterior

Stone Veneer - Deep Red Brick STN-004

Cultured Stone brand products are intended

for interior or exterior nonstructural use as a

lightweight veneer facing on masonry, metal

framed, or wood framed construction for

architectural aesthetics.No additional

foundation or structural support is required.

Refer to Manufacturer for construction details

and specific installation information.

UNIT PRICE:

Cultured Stone/Owens Corning

Kevin Riedy 717.377.2746

SAMPLE

2 1/2" x 8"

12/23/2015

SPECIFICATION SHEET

BRAND:

AREA:

ITEM: ITEM #MFR: B&C Awnings, Inc VENDOR:

COLOR: To Match PT-0011 CONTACT:

MODEL#: M085 Nautical Series PHONE:

SIZE:

NOTES:

Contact manufacturer for detailed specifications and

customized fabrication information.

UNIT PRICE:

B&C Awnings, Inc.

800.962.9949

Varies: 4'-0" projection and 1'-6" tall overall SAMPLE

Comfort Inn & Comfort Suites METAL AWNING

Exterior

Metal Awnings at Exterior Façade AWN=001

12/23/2015

COLORCARD

OPTION 1SW 9148 Smoky Azurite

EXTERIOR COLOR STANDARDS

JANUARY 2021

Colors provided by The Sherwin-Williams Company. The Cover The Earth logo, and The Sherwin-Williams logo are trademarks owned or licensed by The Sherwin-Williams Company. Colors shown are for digital representation only; please refer to actual paint chips for color selection. (03/2021)

OPTION 1SW 6238 Icicle

OPTION 3SW 9141 Waterloo

OPTION 2SW 7022 Alpaca

OPTION 3SW 6128 Blonde

OPTION 2SW 7047 Porpoise

OPTION 1SW 7080 Quest Gray

OPTION 2SW 7080 Quest Gray

OPTION 3SW 7080 Quest Gray

DIRECTIONS FOR COLOR SELECTIONS:1. Select a color scheme (option 1, option 2 or option 3). The colors from one option cannot be mixed with the colors from another option

COLORCARD

PRODUCT OPTION 1:Comfort BlueResilience Exterior | Finish: Satin OZ 32 64 128W1-White 32L1-Blue 4 48 1R3-Magenta 2 20 Y3-Deep Gold 10B1-Black 25One Gallon K43T00054 Ultradeep 640413621

*Color Swatches are not available for custom matches, can purchase a gallon of paint at the store to mock up on the hotel as desired*

EXTERIOR COLOR STANDARDS

NEW CONSTRUCTIONJANUARY 2021

PRODUCT OPTION 2:Comfort BlueLoxon Self Cleaning | Finish: Flat OZ 32 64 128W1-White 11L1-Blue 4 63 1 1R3-Magenta 2 53 1

One Gallon LX13T0054Ultradeep 651028326

*Color Swatches are not available for custom matches, can purchase a gallon of paint at the store to mock up on the hotel as desired*

PRODUCT OPTION 3:Comfort BlueLoxon XP Exterior | Finish: Flat OZ 32 64 128W1-White 10 1L1-Blue 6 10 R3-Magenta 2 43 1

One Gallon LX11T0054Ultradeep 651032849

*Color Swatches are not available for custom matches, can purchase a gallon of paint at the store to mock up on the hotel as desired*

BRANDED NEW CONSTRUCTION ACCENT COLORS CUSTOM MATCH

COMFORT BLUE (ACCENT)

PRODUCT:Comfort GoldResilience Exterior | Finish: Satin OZ 32 64 128R4-New Red 14 1 1

One Gallon K43Y00057Vivid Yellow 650097173

*Color Swatches are not available for custom matches, can purchase a gallon of paint at the store to mock up on the hotel as desired*

COMFORT GOLD (ACCENT)

Colors provided by The Sherwin-Williams Company. The Cover The Earth logo, and The Sherwin-Williams logo are trademarks owned or licensed by The Sherwin-Williams Company. Colors shown are for digital representation only; please refer to actual paint chips for color selection. (03/2021)

DIRECTIONS FOR COLOR SELECTIONS:1. Use of branded accent colors on non-prototypical buildings to be determined on a case by case basis with advance review by Choice Hotels.2. The three (3) Choice Blue formulas are for the same blue color. Each formula is based on the material to which the Choice Blue will be applied. These formulas are for the owner’s information and for Sherwin-Williams’ use.

COLORCARD

OPTION 1:Choice BlueResilience Exterior | Finish: Satin

OZ 32 64 128W1-White 32L1-Blue 4 48 1R3-Magenta 2 20 Y3-Deep Gold 10B1-Black 25One Gallon K43T00054 Ultradeep 640413621

*Color Swatches are not available forcustom matches, can purchase a gallon ofpaint at the store to mock up on the hotelas desired*

EXTERIOR COLOR STANDARDS

JANUARY 2021

OPTION 2:Choice BlueLoxon Self Cleaning | Finish: Flat

OZ 32 64 128W1-White 11L1-Blue 4 63 1 1R3-Magenta 2 53 1

One Gallon LX13T0054Ultradeep 651028326

*Color Swatches are not available forcustom matches, can purchase a gallon ofpaint at the store to mock up on the hotelas desired*

OPTION 3:Choice BlueLoxon XP Exterior | Finish: Flat

OZ 32 64 128W1-White 10 1L1-Blue 6 10 R3-Magenta 2 43 1

One Gallon LX11T0054Ultradeep 651032849

*Color Swatches are not available forcustom matches, can purchase a gallon ofpaint at the store to mock up on the hotelas desired*

BRAND COLORS - CUSTOM MATCH

CHOICE BLUE OPTIONS:

OPTION 1:Choice GoldResilience Exterior | Finish: Satin

OZ 32 64 128R4-New Red 14 1 1

One Gallon K43Y00057Vivid Yellow 650097173

*Color Swatches are not available forcustom matches, can purchase a gallon ofpaint at the store to mock up on the hotelas desired*

CHOICE GOLD OPTION:

Colors provided by The Sherwin-Williams Company. The Cover The Earth logo, and The Sherwin-Williams logo are trademarks owned or licensed by The Sherwin-Williams Company. Colors shown are for digital representation only; please refer to actual paint chips for color selection. (01/2021)