external communication students - associated students ... ... external communication_students
TRANSCRIPT
ASSOCIATED STUDENTS EXTERNAL COMMUNICATIONResources, Tools, & Services For Outreach And Publicity
Associated Students offers every A.S. board, commission, committee, and unit free resources and tools to make outreach easier! Whether you’re advertising an event, promoting your group’s presence on campus, or spearheading a campaign, A.S. can help you reach your goal.
TOOLS FOR OUTREACHElectronic, web, print,
& audio/visual
PRINT MATERIALS
➤ Posters & flyers
➤ Apparel & SWAG
➤ Brochures
➤ Banners
➤ Bookmarks
➤ Stickers
➤ Business cards
➤ Annual reports
➤ Newspaper ads (The Bottom Line, The Nexus, Santa Barbara Independent, etc.)
A.S. PRODUCES THE FOLLOWING MATERIALS ANNUALY:
➤ Free student planners
➤ UCSB campus maps
➤ General A.S. brochure
➤ Wall calendars
➤ Execs & Senate poster in UCen
➤ Annual reports
In the past A.S. has also printed notebooks, a campus directory, and a visitors guide.
GATHERINGS & EVENTS
➤ Concerts
➤ Fundraisers
➤ Meetings
➤ Tabling
➤ Rallies
➤ Fairs
➤ Town halls
➤ Workshops
➤ Movie screenings
➤ FOR HELP WITH EVENT PLANNING: https://eventplanning.as.ucsb.edu
MORE WAYS TO ADVERTISE
➤ UCSB Events Calendar: events.ucsb.edu/visual-guide
➤ Post on official A.S. social media accounts
➤ Post on your own A.S. entity’s social media accounts
➤ KCSB-FM 91.9 public service announcements
➤ Digiknow: www.housing.ucsb.edu/digiknow/home
➤ Communicate on A.S. email lists: (contact [email protected])
➤ Post A.S. job listings on the A.S. Jobs site: jobs.as.ucsb.edu
HOW DO I ADVERTISE ON OFFICIAL A.S. SOCIAL MEDIA?
Official A.S. social media can post or share your group’s message, event, photos, videos and more on:
facebook.com/AssociatedStudentsUCSB
@AS_UCSB
@AS_UCSB
@AS_UCSB
youtube.com/AssociatedStudents
linkedin.com/company/associated-students-of-uc-santa-barbara
REQUEST TO POST AT:
www.as.ucsb.edu/resources /internal-assistance/social-media
A.S. Website: www.as.ucsb.edu Flashback: flashback.as.ucsb.edu
HOW DO I POST MY EVENT TO THE UCSB EVENTS CALENDAR?
1. First, request access to post events at www.events.ucsb.edu/request-submit-events/.
2. Once you have received confirmation that you are an event planner, log in with your Net ID and password.
3. For instructions on how to post an event, visit the step-by-step guide at www.events.ucsb.edu/visual-guide/.
4. If you have questions, email [email protected].
MORE RESOURCES
➤ Get help planning events: eventplanning.as.ucsb.edu
➤ Share photos on the A.S. photo gallery: gallery.as.ucsb.edu
➤ Create surveys: (contact A.S. Web Developer: [email protected])
➤ Collaborate! Here is a comprehensive list of each A.S. entity’s websites and social media accounts:www.as.ucsb.edu/current-organizations
FREE SERVICES
Available to all A.S. entities
SERVICES
Staff offers A.S. entities free services in:
➤ Web development
➤ Graphic design
➤ Videography
➤ One-on-one media training
JUDYANN DUTCHER A.S. Web Developer
CHELSEA LYON A.S. Art Director
➤ REQUEST THESE SERVICES AT: www.as.ucsb.edu/resoureces/internal-assistance
SERVICES CONT’D
➤ Staff also offers desktop support and technical requests to A.S. entities.
CARMEN BAUTISTA A.S. Computer
Network Technologist
SEAN LIEBERMAN A.S. Asst. Director
for Technology
➤ REQUEST THESE SERVICES AT: www.as.ucsb.edu/resoureces/internal-assistance
SERVICES CONT’D
➤ Media equipment at the A.S. Media Center for use and checkout: mediacenter.as.ucsb.edu
- DSLR cameras for photos and videos - Audio equipment - Professional photo studio - Computer lab (with Adobe CC)
Free and available to all UCSB students in the A.S. Annex, building 434.
SERVICES CONT’D
➤ A.S. Media Center workshops in photography, graphic and web design, videography, and more for free: mediacenter.as.ucsb.edu/upcoming-workshops
Intro to Photography
A.S. MEDIA CENTER
WORKSHOP WEDNESDAYS
All workshops meet in the A.S. Annex Bldg. 434, Rm. 141H
http://mediacenter.as.ucsb.edu 805.893.5422
with Alex Gonzalez // Wednesday, April 8
2-3
PM
Learn basic photography principles like shutter speed, aperture, ISO, and white balance, and how to replicate a favorite photo.
SERVICES
Creative Media Unit creativemedia.as.ucsb.edu
➤ Develops campaigns to publicize the work of all entities in Associated Students
➤ Develops marketing campaigns for smaller boards and committees that do not have their own marketing person.
➤ Join the unit to get involved in marketing,graphic design, video, photography, web design, and other multimedia!
PUBLICITY GUIDELINES
For all A.S. entities
ACCORDING TO THE A.S. LEGAL CODE:
➤ All visual media for programs held by any A.S. entity shall contain the A.S. name and logo and/or the respective A.S. entity’s name and logo.
➤ All visual media for programs funded by any A.S. entity shall contain the A.S. name and logo and/or the respective AS entity’s name and logo.
➤ Public social media must identify the entity as part of the “ASUCSB” or “Associated Students of UCSB” in either page title or description.
➤ Any new official website must include as.ucsb.edu in it’s URL.
See section POLICY 30. MEDIA AND PUBLICITY:https://www.as.ucsb.edu/documents/governing-documents/
VISION 2020: PUBLICITY & OUTREACH
➤ Check out the student strategic plan for Associated Students’ goals related to publicity and outreach specific to your entity’s area of work:https://plan.as.ucsb.edu/
HOW TO USE THE UCSB LOGO AND SEAL
Guidelines: www.ucsb.edu/graphic-identity/logo-seal
A.S. NEEDS YOUR HELP
WE INVITE YOU TO COLLABORATE!
The Creative Media Unit recognizes your unique knowledge and skills as a PR/outreach officer for your A.S. organization.
We hope you will join us at one of our meetings to discuss:
➤ Your needs and how we can support your outreach goals;
➤ Collaboration with A.S. campaigns across campus to promote the important work you do, connect students with resources, and create a more unified culture across the association;
➤ We value your ideas and suggestions for campaigns such as “Make Your Mark”, “Care To Know”, and a future “Better Together” campaign this year.
