external communications case study

Lorem Ipsum CASE STUDY: External Communications The brief: A major international law firm had invested in a purpose‐built state of the art new international headquarters that included many environmental innovations that were being applied for the first time in Europe. The building would be 'launched' with three launch events for clients and would include ongoing engagement with key including the national and industry media.

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Page 1: External Communications Case Study

LoremIpsum

CASESTUDY:ExternalCommunications

Thebrief:Amajorinternationallawfirmhadinvestedinapurpose‐builtstateoftheartnewinternationalheadquartersthatincludedmanyenvironmentalinnovationsthatwerebeingappliedforthefirsttimeinEurope.Thebuildingwouldbe'launched'withthreelauncheventsforclientsandwouldincludeongoingengagementwithkeyincludingthenationalandindustrymedia.

Page 2: External Communications Case Study

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Whatwedelivered:WeworkedcloselywiththeclientthroughouttheplanningofPRandmarketingcommunicationstoensurethatthevideointegratedwith,andleveragedfrom,theplannedactivities.Wefilmeda'GrandDesigns'stylevirtualtourofthenewheadquarterswhichincorporatedkeygraphicalmessagestohelpmeettheobjectiveofestablishingthenewbuildingasanewinternationalheadquartersforanewly‐emergedmarketleader.Wescripted,filmedandproducedavideonewsreleaseaboutthebuildingfeaturingexpertthirdpartycommentary,interviewswithseniormanagementandvisuallyinterestingshotsthatwasprovidedtothemediaonUSBfobs.Broadcastqualityb‐rollclipswerealsoprovidedtothemediaforuseintheirownnewsproductions.Tocreateavisualidentityforthevideocontent,aParkourdancerwashired,dressedasaLawyer,andfilmedperformingacrobaticstuntsinandontopofthenewbuilding.Thiswasplayedonloopwiththevirtualbuildingtouronover40plasmascreensateachofthelaunchevents.Itwasalsousedtoengagewiththemedia,toexciteemployees,forviralmarketingandasthevisualidentityforallfuturevideocommunicationactivities.

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ToemphasizethecentralLondonlocation,time‐lapsefootageoftheviewfromthebuildingasdayturnstonightwascapturedandusedatthelaunchpartyonlargescreensinkeyareas.Longerinterviewswithkeycontributorswerecapturedduringthefilmingprocessandarchivedinadigitallibraryforpotentialfutureuses,suchastoengageemployeeswithanimpendingcyclingtoworkscheme.Sincetheeventthevirtualtourhasbeenre‐editedtofocusontheenvironmentalaspectsofthenewbuildingandusedtobriefarchitectsinotherinternationallocationswherethefirmisincreasingitspresence.

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