EXTERNAL RELATIONS IN PROJECT

OCP national project virtual summit

AIESEC Indonesia

@ALDORAYNEE

WHAT ARE YOUR EXPECTATIONS

FROM THIS SESSION?

WHAT IS SALES?

• SALES IS FULFILLING OUR NEEDS BY FULFILLING OTHER PEOPLE NEEDS.

• SALES IS EXCHANGE SOMETHING OF VALUE FOR SOMETHING ELSE.

• IN BUSINESS WAY, SALES IS THE ACT OF SELLING A PRODUCT OR SERVICE IN RETURN FOR MONEY

OR OTHER COMPENSATION.

WHAT IS SALES?

EMPOWER POTENTIAL BUYERS IN OUR MARKET SEGMENT; DELIVER OUR

PRODUCT OR SERVICE FEATURES, ADVANTAGES AND BENEFITS; AND

CLOSING THE SALE INTO AGREEMENT, PARTNERSHIP OR DEAL.

HOW IS SALES IN AIESEC?

WHY DO WE DO SALES IN AIESEC?

Influence Resource Impact

WHY DO WE DO SALES?

Project Sustainability

Enable us to give Social Impact

Education for our Member and Society

Development for our Member

Brand

WHAT ARE WE SELL IN NATIONAL PROJECT ?

• CONNECT TO YOUTH OPINION RELATED SPECIFIC ISSUE

EXTERNAL NEED YOUTH’S IDEA, THEY NEED OUR OPINION ABOUT ANYTHING, BECAUSE YOUTH COULD BE ONE OF

STAGE OF HUMAN BEING THAT REALLY CREATIVE, CRITICAL TO SEE ONE OF ISSUES.

• SOCIAL IMPACT

THROUGH OUR SOCIAL PROJECTS WE INVITE ALL STAKEHOLDER TO GIVE IMPACT TO SOCIETY COULD BE

DIRECLTY OR NOT DIRECTLY.

• COMPANY BRAND IN CSR

WE MADE THIS PROJECT BASED ON OUR VALUE AND GUIDELINE WHICH CONCERN TO CREATE LONG-TERM

POSITIVE IMPACT AND CHANGE IN THE SOCIETY IN INDONESIA. BY UTILIZING OUR NETWORK IN THIS NATIONAL

PROJECT, MEDIA WILL RECOGNIZED YOU FOR SHOWCASING THE POSITIVE IMPACT ACTIVITIES RUN BY YOUNG

PEOPLE IN INDONESIA

Market Research, Segmentation, Product Development

Phone Call

Meeting

Follow UpClose TheDeal

THE SELLING PROCESS

MARKET RESEARCH

GET INFORMATION ABOUT OUR MARKET TO MAKE A SEGMENTATION THROUGH A LIST OF

POTENTIAL ORGANIZATIONS YOU TARGET AT AND COULD CONTACT FOR YOUR PROJECT

SUSTAINABILITY.

Get Market List from BD/ER

Track all the list Every week and see the progress

ASK MORE !

1. Kalbe

2. Prudential

3.Brand's chicken essence, sari pati ayam.

4.Nestle

5.Anlene.

6.Nutrifood

7.Standard Chartered bank

Learning :

1. Kemenkes

2. Yayasan Jantung Indonesia

1. Coca Cola

2. Pertamina

3. Astra

4. PGN

5. Vale Indonesia

Learning :

1. Bank Sampah

2. Yayasan ciliwung merdeka.

3. Yayasan Jantung Indonesia

Understand their Needs Have Similar EventTheir Product is Targeted for Health / Environment

Interested in Youth / Their Product is for youth (Check

their Ads)

Check their Website and see their CSR Activity

Check them also in “News” Section in Google

Be KEPO lah :D

Find their Contact in LinkedIn, Search Company

Name, Position : CSR / Corporate Secretary /

Community Engagement.

PHONE CALLWHAT FOR?

TO GET A MEETING! NOTHING ELSE!

DOWNLOAD THE GUIDE HERE :

HTTP://WWW.MYAIESEC.NET/CONTENT/VIEWFILE.DO?CONTENTID=10274093

Call all of your Market List within

One Week

From 4 Cold Call Generate 1

Meeting

So Everyone Make 20 Cold Call in 1

Week = 5 Meeting each Day

Make One Cold Call Day ! (30

Mins)

THE MEETING

Ensure Every OC Understand the

Value Proposition

3 Meeting Generate 1

MoU

OC Generate 5 MoU In 3 Weeks

!

THE MEETING

KISS! Keep It Short and Simple

If you do not ask , they will not give.

After they give, manage your account

AS OCP WHAT SHOULD YOU DO TO MANAGE SALES IN YOUR PROJECT

Define one day as 1 Cold Call Day

every week

Having list of Company/NGO/G

overnmentDO SALES

Track all OC to do Sales

Become the bridge to your LC ER/BD to

Manage Sales in your Project

WHAT MAKES A PARTNERSHIP SUCCESSFUL?

OWN IT !!

Your National Project

2 In Kind Partner

1Learning Partner

15 School

2 Financial Partner

AND…...

GOLDEN RULES OF ACCOUNT MANAGEMENT

Clarity of the “Why”

Account Management

High Quality

Delivery

Customer

Service

Partnership

Growth

Connect partners with AIESEC’s purpose for joint

delivery of Leadership Experiences

Credibility, professionalism, trust

Customer Centric = Smarter operations

higher value creation

Upscaling, Cross-selling

Engaging multiple people/departments

Finding and building external champions

^for AIESEC!

Partnership Management

AIESEC

Communities & Schools

Enablers Supporters

Trainees

Magnify Impact through Collaboration

AIESEC

Communities & Schools

Enablers Supporters

Trainees

INCREASE YOUR PROJECT SUSTAINABILITY BY HAVING

HIGHEST SALES LEVEL!