Company Overview (Mahindra Tafe escorts)Company backgroundMahindra and Mahindra Limited was incorporated on October 2, 1945 as a private limited company under the Indian Companies Act of 1913by two brothers, Mr. J.C. Mahindra and Mr. K.C. Mahindra. It was converted into a public limited company on June 15, 1955. Mahindra & Mahindra Ltd, one of the largest private sector companies in India, is theflagship company ofthe Mahindra Group. The company commenced operations in 1945 to manufacture General Purpose Utility Vehicles and later on entered into manufacturing of Tractors and Light Commercial Vehicles (LCVs). Over the years, the company has expanded its operations from automobiles and tractors to steel, trading and manufacturing of Ash Handling Plants & Traveling Water Screens. The company is focused to become a world giant in the tractor business. It has already made its presence felt in countries in Europe, Latin America, Africa and United States of America.Mahindra Tractors, the farm equipment division ofMahindra & Mahindra, builds and sourcestractorsthat are sold worldwide across six continents. In 2010, Mahindra became the number one selling tractor in the world. Mahindra has a huge consumer base in India, China and America and a growing base in Australia. The company builds more tractors inIndiathan any other manufacturer, and has the capacity to build 150,000 tractors a year. In 1963, M&M formed a joint venture withInternational Harvesterto manufacture tractors carrying the Mahindra nameplate for the Indian market. Armed with engineering, tooling and manufacturing know-how gained from this relationship, M&M developed its first tractor, the B-275. Mahindra Tractors with sales of nearly 85,000 units annually is one of the largest tractor companies in the world, and is number one in sales in India - the largest tractor market in the world. To expand into the growing tractor market in China, Mahindra acquired majority stake inJiangling. To raise awareness about Mahindra in the US, Mahindra USA announced its new sponsorship in theNASCARNationwide SerieswithR3 Motorsports, which is participating with a #23 Mahindra Tractors Chevrolet. The car will be driven byRobert Richardson, Jr.Mahindra USA, Inc. announced a 17-race primary and 18-race associate sponsorship for the 2009 NASCAR Nationwide Series. With this sponsorship, Mahindra was the first Indian company to sponsor a car in NASCAR. In 2008, Mahindra was a sponsor of the McDonald Motorsports team which ran the #81 car in the NASCAR Nationwide SeriesAs the market leader in India for the past 30 years, FES has helped bring Farm Tech Prosperity to the Indian farmer with technologically superior affordable solutions. Mahindra has achieved the distinction of being the largest tractor company in the world with tractor sales in more than 40 countries across six continents with more than 1000 dealers world-wide.In its quality journey, FES has won the Deming Application Prize in 2003 for Brand Mahindra and in 2012 for Brand Swaraj. FES is the second company in India to win the Japan Quality Medal in 2007, followed by the TPM Excellence Award in 2011 and TPM Consistency Award in 2013.In 2007, Farm Equipment Sector, Mahindra & Mahindra Ltd. took over Punjab Tractor Ltd. and added Swaraj to its brand stable. FES has 8 state-of-the-art tractor manufacturing plants in India located in Zaheerabad, Mumbai, Nagpur, Rudrapur, Jaipur, Rajkot and Mohali (Swaraj- 2 plants).FES offers services beyond tractors such as agri-mechanization solutions under Mahindra AppliTrac, Seeds, Crop care solutions and market linkages to high value markets through Mahindra Subhlabh and energy solutions through Mahindra Powerol.Timeline with key milestones and their strategic impact

Mahindra Launches the Arjun Novo2014Arjun Novo is in line with Mahindra's vision of becoming the pioneer in providing technology-driven farming solutions to farmers across the country. With new benchmarks in technology, comfort and ergonomics, new Arjun Novo is all set to change farming practices and improve efficiency and quality of output, leading to Farm tech prosperity

Mahindra rolls out the 2 millionth tractors 2013

Zaheerabad Plant inaugurated 2013 (Cater to the southern Indian market with ease)

Swaraj Receives the TPM award and Farm Division Plants receive the TPM consistency award2013

Mahindra Swaraj receives the coveted Deming prize medal 2012 (Increased the brand reputation and assurance on quality)

FES receives the TPM Award2012

Indias first 15 HP Tractor - Yuvraj 215 launched.Launched Mahindra AppliTrac - Farm Mechanization Business2010

Mahindra Launches Samriddhi by Mahindra to Deliver Farm Tech Prosperity2009

M&M No.1 Tractor company in the world, by volume 2009 (established as global leader)

JV with Yancheng Tractor Company China 2008 (entry into Chinese market)

Won the Japan Quality Medal 2007

Acquired leading Indian tractor company Punjab Tractors 2007

Subsidiary company Mahindra Australia formed 2005

One millionth tractor producedEntry in China JV established (MCTCL)2004

Won the Deming Application Prize 2003

Autonomous sector of M&M - Farm Division (FES) Subsidiary company Mahindra USA (MUSA) formed 1994

Achieved leadership position in Indian tractor market1983

Formation of International Tractor Company of India Ltd 1963

Vision, Mission, Goals, and Strategic Themes Mission/Vision Goals and ObjectivesStrategy followed

Vision: Indians are second to none in the world. The founders of our nation and of our company passionately believed this. We will prove them right by believing in ourselves and by making M&M Ltd. known worldwide for the quality of its product and services.To provide highly technological innovative productE-business Initiatives and by out sourcing of technology

Products that redefined the market

By 2015 it wants to enter almost all continents of worldJoint ventures, acquisition and merger with different players in other countriesForeign competition.

Plan to open 30 outlet pan in India by next 4 yearRestructuring of the company.Network of dealers, sales offices, service stations etc.

Mission: We dont have a group-wide mission statement. Our core purpose is what makes all of us want to get up and come to work in the morningto make the production system even more efficient proactively following world-class methodologies like QC story and QC tools, Six Sigma, DOE ( Design of Experiments) and TPM ( Total Productive Maintenance)

To usher prosperity; for its customers, dealers, employees, society and all other stakeholders.By developing good citizenship behavior. Keeping good relationship with customers by providing better quality service and providing latest information

To be the market leader in all power segments of tractors.Strong market base in the urban, semi-urban and rural areas.USP ruggedness and performance.

Key Product and Service PortfolioPRODUCTS

Upto 20 HPYUVRAJ 215 NXT

21 to 30 HPMAHINDRA 255 DIMAHINDRA 265 DI

31 to 40 HPMAHINDRA 265 DI POWER PLUSMAHINDRA 275 ECOMAHINDRA 275 DI TUMAHINDRA 295 DIMAHINDRA 395 DIMAHINDRA 405 DI

41 to 50 HP MAHINDRA 475 DI MAHINDRA 575 DI MAHINDRA 595 DI ARJUN 555 DI

50 HP plus ARJUN NOVO 605 DI-I ARJUN NOVO 605 DI-PS ARJUN INTERNATIONAL

SERVICES

SAMRIDDHI

Core Competencies of the firmBusiness Model of the organization

Key Partners Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?Motivations for partnerships Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities

Key Activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams?Categories Production Problem Solving Platform/Network

Value Propositions What value do we deliver to the customer? Which one of our customers problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying?Characteristics Newness Performance Customization Getting the Job Done Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability

Customer Relationships What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?

Customer Segments For whom are we creating value? Who are our most important customers? Mass Market Niche Market Segmented Diversified Multi-sided Platform

Key Resources What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?Types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial

Channels Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines?Channel phases1. Awareness How do we raise awareness about our companys products and services?2. Evaluation How do we help customers evaluate our organizations Value Proposition?3. PurchaseHow do we allow customers to purchase specific products and services?4. DeliveryHow do we deliver a Value Proposition to customers?5. After sales How do we provide post-purchase customer support

Cost Structure What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?Is your business moreCost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)

Sample characteristicsFixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scope

Revenue Streams For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?Types Asset sale Usage fee Subscription Fees Lending/Renting/Leasing Licensing Brokerage fees Advertising

Fixed pricing List Price Product feature dependent Customer segment dependent Volume dependentDynamic pricing Negotiation (bargaining) Yield Management Real-time-Market

3rd Generation Balanced Scorecard (Amalgamation of 1st Generation BSC and Activity System Map)SWOT AnalysisCompetitor Analysis (identify competitors) CompanyMarket Cap(Rs.in Cr.)P/E(TTM)(x)P/BV(TTM)(x)EV/EBIDTA(x)ROE(%)ROCE(%)D/E(x)

M & M77,270.1023.014.6011.2023.9022.600.24

Escorts1,701.4114.160.953.629.70110.29

Asian Tractors2.2300.6074.67000.16

VST Till. Tract.1,268.7816.844.076.1729.90410

HMT3,623.070103.5918.23-21.60-9.800.43

http://www.indiainfoline.com/company/mahindra-mahindra-ltd/365#sthash.3YlFUYMm.dpufBased on Critical Success factorsBased on Financial indicators

Future Growth Strategy for the organizationPortfolio Analysis Based on BCG Matrix

Companys Strategic Roadmap for future

Near Term (