extracting value from conversations

14
we help you listen to the right conversations 1 06/06/22- Copyright © 2009 Radian6 Source: Flickr- Daystar297

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Presentation to 140: Twittter Conference on Mining Twitter: Extracting Value from Conversations and Connections

TRANSCRIPT

Page 1: Extracting Value From Conversations

we help you listen to the right conversations

104/07/23 - Copyright © 2009 Radian6

Source: Flickr- Daystar297

Page 2: Extracting Value From Conversations

an overview of radian6

04/07/23 - Copyright © 2009 Radian6 2

Page 3: Extracting Value From Conversations

From Jason Calacanis’ Presentation #140TC

304/07/23 - Copyright © 2009 Radian6

Page 4: Extracting Value From Conversations

twitter survey on brand perception

404/07/23 - Copyright © 2009 Radian6

Please take the new survey, http://is.gd/BOnI

Page 5: Extracting Value From Conversations

How are clients leveraging Twitter data?

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the complaint

the complimentthe compliment

the problem

the competitorthe competitor

the crowd

the influencerthe influencer

the crisis

the questionthe question

the campaign impact

the point of needthe point of need

Details can be found:•http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/•http://www.radian6.com/blog/87/another-5-reasons-brands-should-listen-to-social-media/

Page 6: Extracting Value From Conversations

#140TC Stats

604/07/23 - Copyright © 2009 Radian6

Page 7: Extracting Value From Conversations

Detailed Tweet

704/07/23 - Copyright © 2009 Radian6

Page 8: Extracting Value From Conversations

Conference Related Volume

804/07/23 - Copyright © 2009 Radian6

Page 9: Extracting Value From Conversations

What are we tweeting about?

904/07/23 - Copyright © 2009 Radian6

Page 10: Extracting Value From Conversations

Most Popular Presenters based on number of Tweets

1004/07/23 - Copyright © 2009 Radian6

Page 11: Extracting Value From Conversations

Presenter vs. Audience

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@DavePeck@al3x

Page 12: Extracting Value From Conversations

Total Conference Tweets

1204/07/23 - Copyright © 2009 Radian6

Page 13: Extracting Value From Conversations

Associated metrics

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Exuberance

Bucket VolumeBucket Volume

Potential & Closure

Share of conversation

Share of conversation

Attention SpanAttention Span

Reverberation

ActivationActivation

Engagement

Page 14: Extracting Value From Conversations

Questions?

1404/07/23 - Copyright © 2009 Radian6

@warrenss

http://www.slideshare.net/warrenss/radian6-extracting-value-from-conversations