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    1 Copyright 2012, Oracle and/or its affiliates. All rights

    reserved.

    Insert Information Protection Policy Classification from Slide 8

    Keynote:

    Your Strategy. Your Cloud. Your Choice.

    Scott Hamann

    Director, Enterprise Solutions Group

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    2 Copyright 2012, Oracle and/or its affiliates. All rights

    reserved.

    Insert Information Protection Policy Classification from Slide 8

    Join the conversation

    www.facebook.com/OracleCloudComputing

    @OracleCloudZone Hashtag: #oraclecloud

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    3 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Customers Have a Choice of CloudsPrivate, Public or Hybrid

    Private Cloud Public CHybrid Cloud

    OpEx

    Fast & inex

    Outsourced

    Multiple ten

    resources

    CapEx & OpEx

    Lower total costs

    Control & visibility

    Multiple apps sharing

    resources

    Cloudbursting overdraft

    for peak loads

    Dev/Test & production

    B2B integration

    Exclusive Shared by multiple

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    4 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Application

    Platform

    Customizations

    Application

    Customizations Customiza

    Consumer

    Service

    Provider

    Customers Have a Choice of CloudsIaaS, PaaS or SaaS

    IaaS Cloud

    SaaS C

    PaaS Cloud

    IT Professional Developer Business En

    Different Users

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    5 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Customers Have a Choice of CloudsOwn & Operate, Use Managed Services, Subscr

    ManagedBuild Subscrib

    Customer owns.

    Service provider manages.

    Either may host.

    Customer owns, hosts

    and manages.

    Customer subs

    Service provide

    and manage

    Managed Cloud ServicesPrivate Cloud Public Clou

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    6 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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    7 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Private Cloud Adoption Is Increasing

    Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011

    pro

    sca

    Preli

    plan

    7

    Under

    consideration,

    10.6%

    No, 35.4%

    Dont

    know/

    unsure,9.5%

    Yes, in

    production at

    scale, 11.3%

    Yes, in limiteduse, 12.8%

    Yes, in pilot

    stage, 4.5%

    Preliminary

    planning,

    4.9%

    Under

    consideration,

    10.5%

    No, 47.4%

    Dont

    know/

    unsure,

    8.7%

    20112010

    37% have private clouds in 2011 (+28% from 2010)

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    8 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    PaaS Outpacing IaaS

    Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011

    0% 10% 20% 30% 40% 50%

    Application server

    platform as a service

    Database

    platform as a service

    Identity as a service

    Storage as a service

    Compute as a service

    Software Dev/Test

    as a service

    Platform as a Service

    (PaaS)

    Infrastructure as a Service

    (IaaS)

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    9 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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    10 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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    11 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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    12 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Cloud Computing Strategy

    SaaS

    PaaS

    IaaS

    Private

    Public

    Hybrid

    Fle

    Ado

    Complete Choice

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    13 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Cloud OfferingsComplete Choice

    Private Cloud Public Clo

    SaaS

    PaaSIaaS

    SaaS

    PaaSIaaSHybrid Cloud

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    14 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Cloud Applications

    100% open standards-based business applicatio

    Built on shared, elastically scalable platform

    Choice of deployment: on-premise, private, publi

    Easy integration and extension

    Fusion Applications

    Financials

    Human Capital

    Management

    Pro

    M

    Su

    M

    Procurement

    Sales & Marketing

    Governance, Risk &

    Compliance

    SaaSPaaS

    IaaS

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    15 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Platform as a Service

    Best of breed, enterprise-grade components:

    #1 Application Server #1 Database #1 Identity Shared and elastically scalable

    Comprehensive platform services:

    SOA/BPM Data Integration Identity Management

    Standards-based

    SaaSPaaS

    IaaS Oracle Database, MySQL,Exadata Database Machine

    Cloud Application Foundation, WebLogic Server,

    Exalogic Elastic Cloud

    SOA Suite &BPM Suite

    Data Integration& GoldenGate

    Identity &Access Mgmt

    WebCenterEngagem

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    16 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Infrastructure as a Service

    Best Unix and Linux OS

    Broad range of server virtualization and clustering optio

    SPARC & x86 servers

    Flash, disk, tape storage

    Networking fabric

    SaaSPaaS

    IaaS

    Oracle VM for x86

    Oracle LinuxOracle Solaris

    Oracle VM for SPARC (LDom)Solaris Zones

    Sun Servers, SuperCluster

    Sun Storage

    Sun Network Fabric

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    17 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Flexible Adoption Roadmap to Cloud

    Private Cloud

    Self-service

    Auto-scaling

    Metering &chargeback

    Capacity planning

    Public Cloud

    Specialized

    Shared

    Standardized

    Fpc

    I

    C

    Traditional Silos Consolidated

    Physical

    Dedicated

    Static

    Heterogeneous

    Virtual

    Shared platform& sharedinfrastructure

    Dynamic

    Standardizedplatform &infrastructure

    Start with consolidation Extend to private cloud Use public cloud w

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    18 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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    19 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Consolidation at PaaS and IaaS Layers

    App

    IaaS

    PaaS

    Consolidate onto shared IaaS

    without standardization

    Consolidate onto standard, shared

    and elastically scalable PaaS

    vs.

    App App

    App App App

    App App App

    Cost savings from less hadata center space

    Software stack heterogen

    complexity persists No administration (O&M)

    Standardized PaaS for alreduces heterogeneity, co

    Accelerated new applicat

    Cost savings from less hadata center space

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    20 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Server Virtualization and Clustering De

    Resource Pooling and Elastic Scalabili

    Server Virtualization ClusteringMake one physical resource look like many Make many physical resources

    Both server virtualization and clustering are key technologies f

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    21 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Server Virtualization Options

    Centralized Virtualization Lifecycle Management

    Dynamic

    Domains

    M-Series T-Series

    HYPERVISOR

    Oracle VM

    for SPARC

    All SPA

    Zo

    Broad choice of server virtualization technologies

    All x86

    HYPERVISOR

    Oracle VM

    for x86

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    22 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Clustering Options Throughout Stack Oracle Cloud Application Founda

    Oracle WebLogic Server

    Oracle Coherence In-Memory Da

    Oracle Exalogic Elastic Cloud

    Oracle Database Real Application

    Oracle In-Memory Database Cac

    Oracle Exadata Database Machin

    Oracle Clusterware

    Oracle Solaris Cluster

    Oracle SPARC SuperCluster

    Sun Servers

    Sun Storage

    Broad choice of clustering technologies

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    23 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Exadata, Exalogic, SPARC SuperCluste

    Unmatched performance, simplified deployment, lower t

    Building blocks for consolidation and cloud computing

    Extreme Performance, Engineered Systems

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    24 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    O l E t i M 12

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    25 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Enterprise Manager 12cTotal Cloud Control

    Complete Lifecycle

    Management

    Integrated Cloud

    Stack Management

    Business-Dr

    Mana

    C l t Cl d Lif l M

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    26 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Complete Cloud Lifecycle Managemen

    1. Plan & Setup Capacity & cons

    Asset discovery

    Bare-metal prov

    Policy setup

    2. Build, Test &

    on the Cloud Packaging app

    Testing applica

    Self-service pro

    3. Manage & Monitor

    the Cloud Auto-scaling

    Full stack management

    End-user, business-

    level, app monitoring

    4. Meter, Charge, Optimize Metering resource utilization

    Chargeback/Showback

    Optimize performance,capacity, QoS

    C l t Cl d St k M t

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    27 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Complete Cloud Stack Management

    Single, vertically i

    console for the en Deep manageabil

    built into each tier

    Complete manage

    Exadata, Exalogic

    T4 SuperCluster

    Proactive support

    Oracle Support In

    O l S lf S i P i t I S f D

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    28 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle: Self-Service Private IaaS for De

    Scope/Scal

    2600+ p

    over 10, 4,000+ d

    45,000+

    Results:

    Develop from wee

    People r12 to1

    Server uoverall, 9

    75% less

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    29 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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    30 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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    31 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Provides the Choice of Deploym

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    32 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Provides the Choice of Deploym

    Options

    ManagedBuild Subscrib

    Oracle Cloud ServicesPrivate Cloud Oracle Public C

    Oracle builds and

    manages a private

    cloud for you

    Build and manage your

    own cloud using Oracle

    cloud products

    Consume Oracl

    subscription-ba

    services

    Oracle Managed Cloud Services

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    33 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Your Oracle Systems an

    and Protected by Oracle

    Oracle Managed Cloud ServicesOracle Software and Hardware In an Enterprise-Grad

    MORE VAL

    MORE CHO

    MORE CONFID

    AnyOracle Applications

    Managed By Oracle In a

    Oracle Software & HardwTogether For Performanc

    Customers

    Results Differentiated Business Valu

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    34 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Results Differentiated Business ValuUnlock the Full Value of Your Oracle Investment

    Accelerated Implementations

    Reduced and Predictable IT Costs

    Improved Processes and Controls

    Proactive Patches and Updates

    MORE VALUE. MORE CHOICE. MORE CONFIDENCE

    Reduced Upgrade Risk and Do

    Far Fewer Average Service Re

    Faster Time to Resolution

    World-Class Security and Com

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    35 Copyright 2012, Oracle and/or its affiliates. All rights reserved.35 Copyright 2011, Oracle and/or its affiliates. All rights reserved.

    Oracle Public Cloud

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    36 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Public CloudApplications and Platform: Based on Industry Standards

    Fusion

    CRM

    Fusion

    HCM

    Database

    Service

    Java

    Service

    Oracle Social

    Network

    Fusion

    Talent Mgmt.

    Oracle Public Cloud

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    37 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Public Cloud

    Most comprehensive, integrated cloud for busine

    critical applications

    Delivering the most innovative and advancedapplications, database and middleware as a ser

    Portability between cloud and on-premise deploy

    Based on open standards (Java, SQL)

    Differentiators

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    38 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Cloud Integration

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    39 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Cloud IntegrationIntegrating Across Cloud Boundaries

    ERP PLM SCM HCM

    Oracle Data Integrator

    Oracle GoldenGate

    Oracle SOA Suite

    Oracle BPM Suite

    PubInternal Data Center

    or Private Cloud

    Cloud Security

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    40 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Cloud SecuritySecuring the Cloud Inside Out

    Applications

    Governance, Risk and Compliance F

    Platform as a Service

    Multi-factor Authorization and Privileged Us

    Identity and Access Managem

    Data Encryption and Masking A

    Infrastructure as a Servic

    Network, Disk and Tape Encryp

    Server Hard Partitions Se

    Strong Authentication Role-based Access Co

    Hardware Cryptographic Acceler

    End-to-End Protection- From Applications to Disk

    Complete Choice- Open, Standards-based

    Best of Breed- Integrated and Integratable

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    41 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Cloud Computing Strategy

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    42 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Cloud Computing Strategy

    SaaS

    PaaS

    IaaS

    Private

    Public

    Hybrid

    Fle

    Ado

    Complete Choice

    Oracle Consulting Cloud Services

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    43Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Consulting Cloud Services

    Define a single

    solution for agiven problem

    Standardize

    Reduce the

    footprint of

    deployed

    applications

    Consolidate

    Increase

    automation and

    reduce manual

    tasks for

    managing IT

    Automate

    Define strategyand roadmap

    for Cloud

    Roadmap

    Oracle Consulting helps you plan your path to cloud compu

    Oracle Cloud Computing: Complete Ch

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    44 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    Oracle Cloud Computing: Complete Ch

    1. Develop a cloud strategy and roadmap thats righ

    2. For private clouds, start with consolidation

    3. Extend to self-service private cloud

    4. Use public cloud if requirements are met

    Recommendations

    Oracle Cloud Offerings Complete Ch

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    45 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    g p

    Oracle Cloud Services

    Oracle ApplicationsOn Demand

    Database On Demand

    Exadata On Demand

    Middleware On Demand

    Exalogic On Demand

    Private Cloud Products Private & Public C

    Infrastructure as a Service

    Platform as a Service

    Oracle Database, MySQL,

    Exadata Database Machine

    Cloud Application Foundation: WebLogic Server,

    Coherence, JRockit, Exalogic Elastic Cloud

    SOA Suite &

    BPM Suite

    Data Integration

    & GoldenGate

    Identity &

    Access Mgmt

    WebCenter User

    Engagement

    Oracle Applications

    Applications

    Oracle VM for x86

    Oracle LinuxOracle Solaris

    Oracle VM for SPARC (LDom)Solaris Zones

    Servers, SuperCluster

    Network FabricStorage

    CloudManagement

    CloudControl

    OpsCenter

    Orac

    leEnterpriseManager

    O

    FusioC

    Se

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    46 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

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    47 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    oracle.com/cloud

    www.facebook.com/OracleCloudComputing

    @OracleCloudZone Hashtag: #oraclecloud

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    48 Copyright 2012, Oracle and/or its affiliates. All rights reserved.

    THE PRECEDING IS INTENDED TO OUTLINE OUR GENERA

    PRODUCT DIRECTION. IT IS INTENDED FOR INFORMATION

    PURPOSES ONLY, AND MAY NOT BE INCORPORATED INTOCONTRACT. IT IS NOT A COMMITMENT TO DELIVER ANY

    MATERIAL, CODE, OR FUNCTIONALITY, AND SHOULD NOT

    RELIED UPON IN MAKING PURCHASING DECISION. THE

    DEVELOPMENT, RELEASE, AND TIMING OF ANY FEATURES

    FUNCTIONALITY DESCRIBED FOR ORACLE'S PRODUCTS

    REMAINS AT THE SOLE DISCRETION OF ORACLE.