extreme refresh
TRANSCRIPT
Extreme Refresh
Wednesday, May 14, 2014
Revolution of 2014
Who We Are
Over the years we have refined and narrowed our scope of ministry. We have crystalized what we do and why we do it. We know what God has called us to do, now we need a way to connect who we are to the hearts and minds of those God is calling to serve alongside us. This is Branding:Connecting our passions with theirs, communicating our vision to their hearts, visually and through written word.
Color Scheme
Our main color, Orange
will anchor our new image
to the past and the
highlights and commentary
colors will pull us forward
giving everything a fresh
clean look.
As we establish our brand
image these colors will
help us stand out visually
as they will connect across
all publications, online or
in hand.
Using the Logo
Tag line
You are probably saying HOLD ON I thought our new tag line was “Experience the Expansion”.
As we worked more and more with Change hearts, Change the world as a campaign idea, we realized that
it was a much stronger call to action. It better represented who we are, what we do and most of all
what we are passionate about.
We also feel it will connect with others on a deeper level, we all know God is in the business of changing
hearts.
Change Hearts, Change the World
Materials In Hand
Materials in hand are the visual support for in person presentations.
They include
Banners
Posters
Rack Cards
Response Cards
Business Cards
Letter head
T-Shirts
Banners
Banners draw visual interest
to our booth or display area
when making presentations at
Churches or conventions.
They will highlight one of our
stories of a changed heart and
invite people to ask “What is
this all about?” or “Tell me
this story” opening the door
to invite them to become
heart changers themselves.
PostersPosters featuring our heart and world against
a cityscape emphasize the urban nature of
our work and the scope of possible change a
vibrant church plant could make. These
would be given to churches as a way to
promote our ministry after we have gone.
Posters featuring a
“Changed Heart” offer
a personal connection
to the ministry
Rack Cards
Rack Cards give people an opportunity to
“take us home”. Perfect for sticking in your
bible or hanging on your refrigerator as a
reminder of the possibility of partnership or
to pray for the ministry of Extreme.
Rack Cards
Story Cards
Distinct from the rack card in that they tell
the story of one of our “Changed Hearts”.
A testimony of the work God is doing in
South America. These could be handed out
with the response cards or made available
at the display area. Story Card
Response Cards
Response Cards
An integral part of our presentations
Response Cards connect our audiences
with the real challenges faced by the
communities we serve and offer a way
to respond to God’s call.
Business Cards
The quintessential networking tool. Two
options from traditional to unique, these
cards will aid us in staying connected with
potential candidates and donors.
Letter Head
T-Shirts
T-shirts are an integral part of our Short
Term projects and we hope these designs
will help us communicate our vision for
missions .
T-Shirts
Branded Merchandise
Display
Hybrid Banner iPad Display Stand
Rack Card and Canvas Stand
Canvases
Future displays for speaking events will
make use of new tools and avoid the use of
tables to promote circulation of visitors and
conversation. The goal being to Captivate,
Inform and Enroll.
The main banner will attract attention and
the tablet and rack card stand will offer
more information.
Expanding our Online Reach
As we move forward our online image will
reflect what we present to churches,
schools and conferences. When a person
finds us online whether it be our Website,
Facebook page, Twitter, Instagram, Linked
In company page, advisement on a job
board, it will reflect a cohesive image and
be instantly recognizable as Extreme.
Job Boards
We have begun posting openings
• Short Term Missions.com
• Christian Career Center.com
These will be evaluated over the next year