eye on ege magazine - issue 1

ISSUE 01

FALL FASHION

ISSUE

DIFFAGIVE WITH

LOVE

99NEWLOOKS

A WORLD OF EGE PROJECTS

CREATE YOUR OWN TEXTILE

EXCLUSIVEMONTGOLFIERECLECTICSAFARI LOOK

DISCOVER EGE ART HISTORY

H I G H L I G H T S

08MONTGOLFIER A JOURNEY OF PURE

BEAUTY OVER THE AFRICAN LANDS

26EGE ATELIER

DESIGN WITHOUT LIMITATIONS

40EGE A-PORTER

TEXTILE FLOORING MEETS

PRÊT-A-PORTER FASHION

58ART (HI)STORYHERNING, A HIDDEN

TREASURE COVE FOR ART LOVERS

72WE TRULY CARE

RESPECT IS SOMETHING WE GIVE.

RESPONSIBILITY IS SOMETHING WE TAKE

A WORLD OFTEXTILE FLOORING

TRAVEL ACROSS THE

WORLD THROUGH EGE PROJECTS

34

3E Y E O N E G E | 0 1 I S S U E2 E Y E O N E G E | 0 1 I S S U E

E D I T O R - I N - C H I E F

Adrien Alexander

E X E C U T I V E E D I T O R

Susanne Lykke

E D I T O R S

Mette Frydensbjerg Jacobsen, Helle Lykke Jensen,

Susanne Odsbjerg Pedersen

P H O T O G R A P H Y

Deborah Aouate (fashion), Yellows (interior)

S T Y L I N G

Adrien Alexander (fashion), Lene Roenfeldt (interior)

G R A P H I C D E S I G N

Wrap Unlimited

G R A P H I C A S S I S T A N T S

Susanne Odsbjerg Pedersen, Per Oxholm Petersen

P R O D U C T I O N M A N A G E R

Susanne Lykke

P U B L I S H E R

Svend Aage Faerch Nielsen

P R I N T E R

Stibo Graphic

Subject to product changes and printer's errors. Colors are approximations only.

© E G E C A R P E T S

All rights reserved. No part of this publication may be reproduced, distributed or transmitted in

any form or by any means, including photocopying or other electronic or mechanical methods,

without the prior written permission of the CEO, except in the case of brief quotations embodied in

critical reviews and certain other noncommercial uses permitted by copyright law. For permission

requests, write to the Editor-in-Chief Adrien Alexander at the email address below.

EMAI L : I N FO @ M I-EG E .C O M

W EB S IT E : W W W. EG E .U S

I S S U E 0 1


T H E S T O R YB E G I N S

Welcome to a new world – the ege world. You hold the very first issue of "Eye on ege" in your hands,

and it will make you discover unique textile flooring by guiding you through our magnificent collec-

tions, our innovative art collaborations and your possibilities of realizing any design dream.

As a trendsetting design company, we don't follow floor fashion, we create it. We put our heart and

soul in each flooring solution and we take pride in innovating both products and processes. We

constantly challenge ourselves by collaborating with artists and designers from around the world

who can inspire us to think new, to think different. Each day we push the limits to offer you textile

floorings with effortless comfort and stunning design.

This magazine will make you experience the exceptional spirit that surrounds our company from the

first product idea to the installed project. As we truly care about you and the world we are part of

you will learn how we support DIFFA by contributing 1% of our turnover to the Foundation and why

corporate social responsibility is a cornerstone in everything we say and do. All this wrapped in an

exclusive visual style that will astonish you.

Never before has textile flooring had so much edge and never before has it been so fashion

forward. Welcome to "Eye on ege" – enjoy your reading!

Kind regards,

Svend Aage Faerch Nielsen

CEO at ege

7E Y E O N E G E | 0 1 I S S U E6 H OTEL LE C LERVAUX · LUXEM BO U RG

E G EC O U T U R E

M O N T G O L F I E R

A J O U R N E Y O F P U R E

B E A U T Y O V E R T H E

A F R I C A N L A N D S

F A L L / W I N T E R 2 0 1 5

8 9E Y E O N E G E | 0 1 I S S U E E Y E O N E G E | 0 1 I S S U E

MONTGOLFIER

B eing on top of the world, looking down, the inspiration for the Mont-

golfier Collection came to Adrien Alexander and he translated the

sheer beauty of the African continent into six textile flooring designs.

Imagine the orange, red and brown colors of the dry savannah. Picture the

roaring blue salt lake with white foam tops; the black shades from burnt

forests and the metallic nuances from a glittering gold mine. Designed in

multi layers with a multi level loop texture creating an abstract interpre-

tation of the African landscapes, enhanced by metallic yarns creating a

unique light reflection and finished to detail with custom colors matched

to samples from nature curated on the African trip.

Since the Montgolfier is all about nature and embracing the beauty of

this world, no sacrifice was made. It was only normal that the regenerated

ECONYL® yarns were selected to create this tribute to a continent that is at

the core of our human history.

W I T H T H E M O N T G O L F I E R C O L L E C T I O N C R E A T I V E D I R E C T O R A D R I E N

A L E X A N D E R I N V I T E S Y O U T O T H E N E V E R - E N D I N G H O R I Z O N S O F

A F R I C A I N A H O T A I R B A L L O O N , I N V E N T E D B Y T H E M O N T G O L F I E R

B R O T H E R S I N T H E 1 8 T H C E N T U R Y .

12 13E Y E O N E G E | 0 1 I S S U EBO NTEBO K 24 5 58 50 – M O NTGO LFI ER

14 15E Y E O N E G E | 0 1 I S S U E WATERB ERG 24 5 5 5 4 0 – M O NTGO LFI ER

16 17E Y E O N E G E | 0 1 I S S U E E TOS HA 24 5 5670 – M O NTGO LFI ER

20 21E Y E O N E G E | 0 1 I S S U E KISAMA 24 5 5730 – M O NTGO LFI ER

of all ege sales in the USA is do-

nated to DIFFA, right from the

inception of the company. What

might seem a small percentage

at first, can become a significant

support for DIFFA. Unite the spirits and support DIFFA's unique Specify With Care pro-

gram. The program where companies donate a percentage of their

sales has been introduced many years back and raised over 1 mil -

lion dollars. DIFFA was founded in 1984 and the success of DIFFA's

fundraising is the result of the great bond that lies within the design

industry. Design Industries Foundation Fighting Aids is one of the

largest supporters of direct care for people living with HIV / AIDS.


ast year we celebrated ege's 75th anniversary. For seven and a

half decades, we have breathed textile flooring, for seven and a

half decades this particular field has imbued our hearts and souls. And

it shows – on the stunning special design portfolio we have managed to

build up worldwide. The common denominator for all projects is our high

quality that characterizes every single ege flooring solution and allows us

to manufacture textile flooring for projects throughout the world. Join us

on a design journey, come dream with us.

L

E G E A T E L I E R O F F E R S Y O U A W O R L D O F E N D L E S S D E S I G N

P O S S I B I L I T I E S . A S E X P E C T E D W I T H T H E A T E L I E R N A M E , T H I S

C O N C E P T I S F U L L Y B U I L T A R O U N D T H E U N M A T C H E D C U S T O M

C A P A B I L I T I E S O F E G E A N D T H I S W I T H I N T H E S H O R T E S T L E A D T I M E S .

T H E E G E A T E L I E R T E A M – U S A N D D A N I S H D E S I G N E R S – W I L L A S S I S T

Y O U I N M A K I N G Y O U R D E S I G N D R E A M S C O M E T O F R U I T I O N .

E G E A T E L I E R

W o r l d o f Te x t i l e F l o o r i n g

S i n c e 1 9 3 8

B Y A P P O I N T M E N T T O T H E R O Y A L D A N I S H C O U R T

e g e c a r p e t s a / s


Partnering with the ege atelier designers, mean you have total freedom

of design. Any idea, no matter how creative and abstract, can become

an aesthetically pleasing flooring solution, uniting unique individuality

with high comfort. Helle Lykke Jensen, designer at ege atelier, explains:

"The floor surface is your canvas. Like an artist with a painting brush on

a blank canvas, you have every possibility to create your completely own

expression and style. Thanks to our advanced production technology, you

achieve design without limitations in all colors of the rainbow for spaces

of any size."

TH E FLO O R SU RFAC E IS YO U R CANVAS

H ELLE LYK K E J EN S EN, D ES I G N ER AT EG E ATEL I ER

CREATE YOUR

SIGNATURE

"LET YOUR IMAGINATION RUN WILD. EVERYTHING

IS POSSIBLE"


THE LINK BETWEENARCHITECTURE AND FASHION

HAS FINALLY COME FULL CIRCLEWITH EGE COUTURE FLOORING.

THE DESIGN IDEA FROM DAVID ANDERSEN

WAS TO CREATE A TEXTILE FLOORING

FOR THE CATWALK AND DRESSES MADE

FROM THE SAME MATERIAL FOR HIS

FALL / WINTER 14 FASHION SHOW.

B A S E D O N D AV I D A N D E R S E N ' S

I N P U T WE WO RK ED O UT S E VER AL

D ES I G N PRI NTS. H E SU PPLI ED

US WITH A CO LO R SCALE AN D

IT WAS D EC ID ED TO US E TH E

B E AUTI FU L M OTIVES FRO M DAN -

IS H ARTISAN BJ O ERN WI I N B L AD,

K N OWN AN D LOVED FO R H IS

I MAG I NATIVE U N IVERS E .

A P P R O VA L O F D E S I G N BAS ED

O N D ESI G N PRINTS THAT ARE

TU RN ED I NTO 4 0X4 0 " SAM PLES

AN D CAREFU LLY E VALUATED BY

DAVI D AN D ERS EN . AS TH ERE IS

A D IFFEREN C E I N S EEI N G TH E

D ES I G N O N A PR I NTO UT VERSUS

S EEI N G AN D FEEL I N G IT O N

A P I EC E O F ACTUAL TE X TILE

FLO O RIN G IN TH E S PEC I F I ED

Q UALIT Y AN D D ESI G N S IZE , WE

ALWAYS MAK E A 4 0X4 0 " SAM PLE

B EFO RE PRO D U CTIO N .

T H E A C T U A L P R O D U C T I O N

BAS ED O N TH E APPROVED

SAM PLES. AT EG E WE HAVE TH E

S H O RTEST LE AD T IM ES O N TH E

MARK E T AN D CAN PRO D U C E

YO U R TE X TI LE FLO O RI N G WITH I N

2-3 WEEKS FRO M APPROVAL . TH E

D ES I G N LE AD T I M E IS 1 -2 WEEKS

D EPEN D I N G O N CO M PLE XIT Y

AN D S IZE O F O RD ER .

C A R P E T C O U T U R E PRES ENTED

AT DAVI D AN D ERS EN ' S FALL /

WI NTER 14 FAS H IO N S H OW

AT CO PEN HAG EN C IT Y HALL ,

JAN UARY 20 14 . TH E M O D ELS ARE

WAIT I N G BAC K STAG E AN D TH E

G U ESTS WI LL SO O N ARRIVE .

DAVID ANDERSEN T H E C A S ESTORY


32 33E Y E O N E G E | 0 1 I S S U E B U B B LEG U M 23 8 4 4 4 9 – PRO

HALLERTAU ER VO LKS BAN K · G ERMANY

L A AN GVI K CO N G RES S AN D WELLN ES S H OTEL · F IN L AN D

H OTEL FOX · D EN MARK

A WORLD OF TEXTILE FLOORING

EGE IS LITERALLY A WORLD OF

TEXTILE FLOORING. BY CRE ATING

ANY IMAGINABLE FLOORING

SOLUTION, WE MAKE YOUR DESIGN

DREAMS COME TRUE.

T extile flooring from ege has been the

material of choice for designers and ar-

chitects throughout the world. Creating unique

spaces from the floor up has been the spirit

from ege since 1938, translating in an astonish-

ing amount of references worldwide and in a

variety of applications.

35E Y E O N E G E | 0 1 I S S U E34 GO O G LE D U B LI N · I REL AN D

H OTEL C HAVAN EL · FR AN C E

N IVA AGA ARD M US EU M · D EN MARK

"ANTIQUE LACE PATTERNS TRANSFORM

THIS HOTEL ROOM INTO A TOTAL 'FEEL AT

HOME' ATMOSPHERE"


ROBERTO CAVALLI SHOP CAT WALK · BULGARIA

ATL ANTI C · AUSTR ALIA

J O HVI CO N C ERT HALL · ESTO N IA�

THE CULMINATION OFFASHION MEETS ARCHITECTURE: MR. CHRISTIAN LACROIX DESIGN

BY EGE ATELIER

3938 E Y E O N E G E | 0 1 I S S U E PAL AIS GALLI ER A · FR AN C E D ES I G N · M R . C H RIST IAN L AC RO IX

ur Edition Première, the very first ege A-Porter Collection, is

curated within a "lush minimalism" design spirit and presented in

the form of two style directions: Style Zero and Style Tactile. Each with

their own unique sensibility, however conceived to be mixed and matched

between styles, colors and textures.

Through the Style Zero Collections, you enter the world of Scandinavian

flat woven textiles, the simplicity of a woven texture so reflective of the

fundamental aspect of Danish purity and craftsmanship. Explore the

Micro Collection and you will discover a world of delicate wood tones, fully

inspired by some of the most rare species in far away lands. Or go bold

and select one of the funkier designs from the Pro and Knit Collections.

Who wouldn't dream away electrifying a space combining our Pillow Talk

design with Silver Fox and some Cotton Candy? But then again adding in a

different texture and very delicate color from the Structure designs would

be quite spectacular, exactly how Adrien Alexander envisioned projects

when curating the collections for the ege A-Porter line.

The second style, Style Tactile, is where you will find the very urban Mem-

ory Collection next to the shaggy metallic look of the Silky designs. You

are invited to explore the different styles with the touch of your fingers,

reading through the designs with your eyes closed. Embrace the potential

of combining the plush feeling of the Texture designs with the Scandi-

navian minimalism of the Foss Collection. The combination of those two

collections in one space reads as a rainy Sunday afternoon, in front of the

fire place, finding comfort under a thick throw and creating story lines by

interpreting the rain drops on the window as a never ending story.

Within the same nostalgic idea is the Canvas Collage Collection, col laging

linen textures in various modern ways and layering over dried dahlia flow-

ers, in a patchwork of colors and combined with new forms. Once again

designed to be integrated between designs, the five designs seamless-

ly interlace with each other to create a unique atmosphere. The tactile

feeling is added by selecting one or several textures out of the seven qual-

ities offered in this collection.

O

D I S C O V E R E G E A - P O R T E R , O U R I N T E R P R E T A T I O N O F T E X T I L E

F L O O R I N G M E E T S P R E T - A - P O R T E R F A S H I O N . C U R A T E D B Y

C R E A T I V E D I R E C T O R A D R I E N A L E X A N D E R W I T H A N E Y E F O R

T R E N D S , L O N G F O R G O T T E N O R N E W L Y R I S I N G , T H E E G E A - P O R T E R

L I N E T A K E S Y O U O N A J O U R N E Y T H R O U G H T E X T U R E S , N E U T R A L S ,

V I B R A N T C O L O R S A N D U N I Q U E P A T T E R N S .

ˆ

E G E A - P O R T E R

W o r l d o f Te x t i l e F l o o r i n g

S i n c e 1 9 3 8

B Y A P P O I N T M E N T T O T H E R O Y A L D A N I S H C O U R T

e g e c a r p e t s a / s


42 43E Y E O N E G E | 0 1 I S S U EPEREG RI NA 07 5 42704 8 – M I C RO ECOTRUST

MICROExplore the Micro Collection and you will discover a world of

delicate wood tones, fully inspired by some of the most rare

species in far away lands. The brown, grey and beige nu ances

radiate peace and harmony and the designs pay a tribute to

classical elegance. This flat woven collection proudly rep-

resents the Scandinavian minimalism, the perception that less

is more. The name Micro is reflective of the almost microscopi-

cally pure weaving texture creating a highly sophisticated look.

EB EN U M 07 5 4 8 0 04 8 – M I C RO ECOTRUST

PAU 07 5 476 04 8 – M I C RO ECOTRUST

45E Y E O N E G E | 0 1 I S S U E44 BO R AS SUS 07 528 0 04 8 – M I C RO ECOTRUST

TEXTURE GAMES.SHAGGY CHIC ON THE FLOOR, FLAT WOVEN MINIMALISM ON THE WALL.

48 49E Y E O N E G E | 0 1 I S S U E J UST B L AC K 074 8 8 0 5 – K N IT / S I N C IT Y 070 6 8 0 0 – TE X TU RE

51E Y E O N E G E | 0 1 I S S U E50 N OSTALG I C F I ELDS 074 8 37 5 – K N IT

FAI RY D RE AM S 23 8 4 5 3 9 – PRO

B U B B LEG U M 23 8 4 4 4 9 – PRO

COT TO N CAN DY 23 8 4 419 – PRO

PRO / KNITWithin the unique "Lush Minimalism" design spirit of Adrien

Alexander, he selected the Pro and Knit Collections and tex-

tures to add some lush factor to the Style Zero Collections.

The combination of fun colors in a tweed structure for all Pro

designs and more faded colors in a knitted texture for all Knit

designs create the perfect balance of "Lush Minimalism". In the

mood for some Midnight Kiss with Silver Fox under Electric

Rain? Or would you rather have Pillow Talk with Cotton Candy?

The names selected for these designs definitely leave room for

some fun interpretations.


56 57SI LVER FOX 0747 7 7 5 4 8 / P I LLOW TALK 0747 7 104 8 – K N IT ECOTRUST ELECTRI C R AI N 0747 59 5 4 8 – K N IT ECOTRUST

EGE ART (HI) STORY

n the centre of Herning, ege's hometown, sits an extremely

expensive woman. Made of bronze and created by the de-

ceased English artist Henry Moore. "Seated woman" is her name

and from her stool, she is able to follow everyday life passing by in

this medium-sized Danish town. As is true for many art pieces she is

subject to different opinions: Some find her shapeless, others think

she is unique. However, one thing is for sure: art experts estimate

her to bring in a tidy sum if she was for sale. But, she is not… She is

a gift to the town and its citizens donated by ege's founder Mads Eg

Damgaard more than 25 years ago.

As she sits there, naturally coated with verdigris and green from

patina, she reflects Mads Eg Damgaard's lifelong love for challeng-

ing the well-known and for being a pioneer in uniting business with

unique design, modern art and international architecture. Why was

he eager to do this? Because he was convinced that the industry

and artists needed each other. He believed that creative people

could raise the quality of the industry's productions and that the in-

dustry could give the artists jobs and thereby a better livelihood. To

Mads Eg Damgaard it was important to bring the art to the people.

As he said: "In art there is always a continuation, and therefore it is

important to put art into the rooms. We need the useless."

I

"IN ART THERE IS ALWAYS

A CONTINUATION, AND

THEREFORE IT IS

IMPORTANT TO PUT ART

INTO THE ROOMS. WE NEED

THE USELESS"

A S G E R J O R N & P I E R R E W E M A E R E , 1 9 5 7

" I NTERIO RITE" TAPESTRY PL AC ED I N EG E ' S HALL I N H ERN I N G, D EN MARK .

K U R T T R A M P E D A C H , 1 9 8 8

P O RTR AIT PAI NTIN G O F MADS EG DAM GA ARD C RE ATED I N CO N N ECTIO N WITH H IS

7 5 YE ARS B I RTH DAY. PL AC ED I N EG E ' S REC EP TIO N IN H ERN I N G, D EN MARK .

S O E R E N G E O R G J E N S E N

STO N E SC U LP TU RE PL AC ED I N EG E ' S

REC EP TIO N I N H ERN I N G, D EN MARK

H E N RY M O O R E , 1 9 5 8 - 1 9 5 9

" S E ATED WO MAN " B RO NZE SC U LP TU RE DO NATED TO H ERN I N G C IT Y IN 19 8 6. PL AC ED

I N TH E TOWN SQ UARE O F H ERN I N G, D EN MARK .´ ´

¨


T S U N A M I , J O H N K Ø R N E R , 2 0 1 2

A D E TAI L O F TH E O RI G I NAL 15 ' I N STALL ATIO N O F A G I GANTI C WAVE. A

REFLECTIO N OVER WATER: WE N EED IT TO SU RVIVE B UT IT CAN B E A TH RE AT TO

O U R E XISTEN C E. F IRST E XH IB ITED AT H E ART H ERN I N G M US EU M O F CO NTEM -

P O R ARY ART, H ERN I N G, D EN MARK AT TH E SO C LE D U M O N D E B I EN NALE , 20 12

B E TA I I , R I C H A R D S W E E N E Y, 2 0 1 0

AN I N STALL ATIO N CO M PRIS I N G CO NTI N U O US, HAN D - PLE ATED PAPER . TH E S PEC IALLY D ES I G N ED CARPE T BAC K D RO P

IS PR INTED WITH A PH OTO G R APH D EPI CTIN G TH E D EFO RMATIO N O F A FL AT SU RFAC E, O NTO WH I C H A G RI D O F PAR-

ALLEL L I N ES WAS PROJ ECTED. R I C HARD SWEEN E Y TH EREBY C RE ATES A TH REE- D I M EN SIO NAL EFFECT, WH I LE ALSO

E VO KI N G TH E FEEL I N G O F M OVEM ENT E VI D ENT I N TH E SC U LP TU R AL ELEM ENT. E XH I B ITED AT BOX, LYN FAB RI K K EN,

A ARH US, D EN MARK I N 20 10.

J E A N PA U L G A U LT I E R F O R E L L E D E C O R AT I O N , 2 0 1 0

TH E STRI PES, J E AN PAU L GAU LTI ER ' S S I G NATU RE D ES I G N, D ECO R ATE TH IS APARTM ENT

I N PARIS, FR AN C E THAT H E HAS D ESI G N ED FO R FREN C H ELLE D ECO R ATIO N I N 20 10. EG E

WAS PRO U D LY I NVO LVED I N TH IS FANTASTI C PROJ ECT.

M I K L I M E I R T H E M A G I C I A N , K AT R I N O ´ L I N A , 2 0 1 1

A VISUAL M ENAG ERIE O F S I LK SC REEN S, D R AWI N G S AN D PRI NTED

RU G S. K ATRI N O LI NA' S V IS IO N S ARE TR AN S L ATED I NTO C RE ATIO N S

O N L ARG E RU G S – TH E L ARG EST RU G IS 13X 20'. TELLS TH E STO RY O F

M I K L I M EI R , A MAG I C IAN, AN D H IS MAG I CAL GARD EN . F I RST E XH I B ITED

I N RE YK JAVI K , I C EL AN D AT TH E GALLERY S PARK D ES I G N S PAC E I N 20 11 .

rom the very beginning, art and close collabora-

tions with artists have been an important part of

ege's core values and we yearly support several art projects

with established or upcoming artists. Through the years,

much money has been invested in creating inspiring sur-

roundings for both Herning citizens and ege employees.

Visual Communication Manager at ege Susanne Lykke ex-

plains: "The way that art is a natural part of our work day is

invaluable. Mads Eg Damgaard wanted to give his employ-

ees something beautiful and thought-provoking to look

at. As if, he wished to remind us about the importance of

keeping our fantasies, dreams and beliefs."

This orientation towards art is highly appreciated, not to say

loved. Susanne Lykke further states: "It adds a three dimen-

sional angle to my work and my perception of my employer.

As art has such roothold in ege's core values, I am on a dai-

ly basis confirmed in the importance of thinking out of the

box and using my imagination. The courage and boldness

that surrounds me make me happy and give me an energy

boost. To me it is an immeasurable inspiration and every

day I am fascinated by the power of arts: the unexpected,

the groundbreaking, the unpolished, the beauty, the crafts,

the provocative and the play with materials. From my office,

I see a beautiful sculpture of a woman reaching out for the

sky. When I enter the canteen, I have passed at least five art

pieces and when I go to the reception to pick up my guests

I have passed another five. Everything from tapestries to re-

liefs, paintings, fountains and sculptures. This is not normal,

this is extraordinary. And I love it."

F"THIS IS NOT NORMAL, THIS IS EXTRAORDINARY.

AND I LOVE IT"

SUSAN N E LYK K E , V ISUAL CO M M U N I CATIO N MANAG ER AT EG E

´


Fashion Image

Structure

Close up


EM ER AU D E 07203 6 0 – STRU CTU RE

C EREUS 072029 0 – STRU CTU RE

EM ER AU D E 07203 6 0 – STRU CTU RE

LI L AN G 0720 8 8 0 – STRU CTU RE

STRUCTUREThe Structure Collection shows you a strong blend of Scandi-

navian and French design, a unique mix of two proud design

traditions that interlace perfectly. The result is a sophisticated

color palette in toned down nuances. The clean cuts, the neu-

tral colors and that fine little detail that makes all the difference.

When you immerse both sense and vision on this textile floor-

ing, the unique structure will positively overwhelm you.

6564 E Y E O N E G E | 0 1 I S S U E TAO 072070 5 – STRU CTU RE

YESIL 07203 4 0 – STRU CTU RE


Fashion Image

Foss

68 69E Y E O N E G E | 0 1 I S S U E J HAR AN NA 07627304 8 / TALO N 07627 504 8 / THAC 076278 04 8 / TAK I 07627204 8 – FOS S ECOTRUST

TALO N 07627 504 8 – FOS S ECOTRUST

THAC 076278 04 8 / TAK I 07627204 8 – FOS S ECOTRUST

FOSSRaindrops run down the window as a never-ending story. Each

drop follows its own path, that is quickly washed away by a new

drop. Simple yet intriguing Foss represents the magic of city

meets force of nature, when concrete and glass meet water

and wind. Foss has a color palette that reminds of the trans-

formation from dry to wet. Concrete, stone, sand, asphalt all

change when a rain shower or a wave touch them. The sun

and the wind bring them back to their original color and in be-

tween these two extremes lie a countless amount of tones and

shades. Foss is produced from ECONYL® yarn regenerated from

used fishing nets that are reborn as a strong and hardwearing

textile flooring. The backing of the Foss tiles is produced from

used water bottles that are recycled into our patented and long

lasting Ecotrust felt backing. In this way, Foss truly reflects city

meets nature.

TALO N 07627 504 8 – FOS S ECOTRUST

Fashion Image

Foss


WE TRULY CARE

e strive for a greener future in everything we do. To that end,

we continuously seek to innovate our products and processes

– and our employees, as they are the very important drivers of it all.

When you listen to Jan Ladefoged, Manager of

Corporate Social Responsibility at ege, and let

yourself dwell with every single word he says,

you do not doubt that he too is the essence

of this truly unique spirit. "I started at ege in

1976 and during the many years that have now

passed by, my passion for doing what is right

for the environment and the people being a

part of it, has only become bigger. In the early

1980s – long before corporate social responsi-

bility became a modern marketing buzzword

– we started working strategically with system-

izing and documenting our entire value chain.

Our extensive work has resulted in no less than

nineteen international certifications within ar-

eas such as environment, energy management,

indoor climate and work environment," Jan

Ladefoged proudly states. He continues with

enthusiasm in his voice: "As a responsible man-

ufacturer, we are of course subject to a variety

of business management regulations. However,

we still regard certification as us taking legal

requirements, regulations and obligations to a

higher level. By qualifying for a large number of certifications, to which

other companies cannot yet aspire, we strive to be a role model – and

thus ensure that we are always at the leading edge of the textile flooring

industry." CSR standard DS 49001, the Danish version of the internation-

ally recognized ISO 26001 standard, is an excellent example as ege is

the only textile flooring manufacturer in the world to have been awarded

this certificate.

To many, corporate social responsibility and envi-

ronment are diffuse concepts that are difficult to

capture the entire meaning of. So let us dig into

two of ege's many green stories: the Ecotrust felt

backing and the ECONYL® yarn. Jan Ladefoged

explains: "A water bottle contains a vital resource

for our wellbeing. But, the bottle itself has lots

of applications and we have managed to utilize

one of them by regenerating used water bottles

into our patented Ecotrust felt backing for tiles.

An innovative production technique turns bottles

into a soft yet strong PET felt material that is long

lasting and has great acoustic performance." He

enthusiastically continues: "Fishing nets account

for one tenth of the waste in the ocean. Aban-

doned fishing nets can drift for months or years

and be a threat to sea life. At ege we use Aqua-

fil's ECONYL® yarns produced from used fishing

nets. Once the fishing nets are collected and

cleaned, they are physically and chemically bro-

ken down and reborn as strong and hardwearing

yarns for textile floorings."

"To us, corporate social responsibility is about respect and responsibility.

Respect is something we give. Responsibility is something we take," Jan

Ladefoged states as a concluding remark to remember.

W

T H E E G E N A M E I S D E R I V E D F R O M T H E C O M P A N Y F O U N D E R M A D S E G

D A M G A A R D . I N D A N I S H , " E G " M E A N S " O A K " A N D J U S T L I K E A N O L D O A K T R E E

W E H A V E S T R O N G R O O T S A N D A B I G I N T E R E S T I N T H E E N V I R O N M E N T .

"WE STRIVE TO BE A ROLE

MODEL – AND THUS ENSURE

THAT WE ARE ALWAYS AT

THE LEADING EDGE OF THE

TEXTILE FLOORING INDUSTRY"

JAN L ADEFOGED, MANAGER OF CORPOR ATE

SOCIAL RESPONSIB IL IT Y AT EGE


74 75E Y E O N E G E | 0 1 I S S U E PALO ALTO 2 .0 0767025 4 8 / PALO ALTO 3 .0 076703 5 4 8 – M EM O RY ECOTRUST

C U PERTI N O 3 .0 076703 6 4 8 – M EM O RY ECOTRUST

MEMORYThe Memory Collection is inspired by the natural beauty of

timeworn textiles that carry strong memories of time and place.

The marriage of a complex structured multi-level loop and dig-

ital coloration gives the Memory Collection a unique expres-

sion. The richly textured flooring is on-trend and the modular

and broadloom options offer you a lux feel with creative pos-

sibilities for co-ordination and combination. Within each color

family you can find three tones, seen as an evolution in the dig-

ital world and represented by an evolution number 1.0, 2.0 or

3.0. You can play with tonal range and accent color to create

separate areas, way-finding etc. The Memory tile is your truly

green choice as the tile backing is produced from used water

bottles that are recycled into our patented Ecotrust felt back-

ing which is long lasting and has a great acoustic performance.

The ECONYL® yarns are produced from used fishing nets that

are reborn as a strong and hardwearing yarn for textile flooring.

C U PERTI N O 3 .0 076703 6 4 8 – M EM O RY ECOTRUST


Saratoga 2.0

78 79PALO ALTO 1 .0 07670 15 4 8 / SAR ATO GA 2 .0 07670274 8 / PALO ALTO 3 .0 076703 5 4 8 – M EM O RY ECOTRUSTSAR ATO GA 2 .0 07670274 8 – M EM O RY ECOTRUST

82 83E Y E O N E G E | 0 1 I S S U E JAI PU R 070 626 5 – TE X TU RE / T YC H E 0 57 5170 – S I LK Y

TEXTURE / SILKY

The Texture and Silky Collection spices up your office, bringing

back that funky feeling from the 60's. A metallic nuance gives

Texture and Silky a truly lux look and upgrades the longhaired

qualities to an exclusive flooring solution. Play with the collec-

tions that are a minimal interpretation of a bold era. Each Tex-

ture design has an equivalent Silky little sister and our tone in

tone concept allows you to mix and match the qualities for an

even more exciting look. Go "lush minimal" and combine the

collections with one of our flat woven designs, the game of tex-

ture can commence.

C ERES 0 57 56 4 0 – S I LK Y

I M PERIAL C IT Y 070 6 8 6 5 – TE X TU RE / M ED USA 0 57 5 4 9 0 – S I LK Y

I M PERIAL C IT Y 070 6 8 6 5 – TE X TU RE


86 87E Y E O N E G E | 0 1 I S S U EHAD ES 0 57 5810 – S ILK Y

DIGITAL DETOX: SLOW LUXURY

much water to expect from a rain shower and whether to focus on wind

or solar energy."

Slow Luxury also focuses on taking care of nature. Modern metropolises

like New York City are trying to ride the wave by bringing more nature into

the city. Thus, New York City has the objective to plant one million trees

between 2007 and 2017, as well to allow each cit-

izen no longer than 10 minutes to walk to a green

area.

Additionally the desire for slowness has spread

into the culinary field in the form of slow cooking,

which we have witnessed for some time. And our

coffee is no exception: "Many coffee bars now

offer slow coffee where you order a cup of cof-

fee fully aware that it will take 10 minutes to run

through the filter. It is a luxury that you decide to

spend time on", Mads Arlien-Soeborg explains.

Within the design field consumers focus on hon-

esty, authenticity and originality. They are willing

to pay extra for the designer to go above and

beyond and not just bring another unimportant

product into the world. To that, Mads Arlien-Soe-

borg adds: "Scandinavian design is popular all over the world because it

has a long tradition for capturing the essence of being beautiful and func-

tional at the same time. Due to the high quality, simplicity and eye for the

detail, these products do a good deed, both design wise and with respect

to the surroundings. This is indeed the essence of future design: a winning

design involves an aesthetically and emotionally pleasing experience.

And since it is produced with great care for environment, people and local

communities, it is therefore meaningful to the consumers. This is exactly

what Slow Luxury is all about."

rom the office in his Copenhagen based trend research company,

We made it, Mads Arlien-Soeborg explains that new winds are

blowing: "As development is moving forward at a rapid pace, people are

now starting to exit the rat race. In the course of a few years this backlash

has become a status symbol worldwide, and even though it is all about

slowness the tendency is spreading quickly."

Slow Luxury has arisen as a response to our

hectic everyday life, with more work and more

electronic devices to keep us online 24/7. Slow-

ness has become a luxury; one that can be ex-

perienced in a weekend or throughout the entire

year, regardless of whether you live in the city or

the country. Besides finding peace, Slow Luxury

is about finding meaning and intimacy, and also

about giving something back to the local com-

munity. Mads Arlien-Soeborg elaborates: "People

have become more reflective in their choices.

They cut to the bone, and choose what not to do

instead of what to do. Deselection is essential in

the Slow Luxury philosophy."

Today's luxury hotels are not only about gold-

plated faucets and silk sheets. Luxury is the most important attribute that

guests experiences, and therefore it must be unique in character. This

luxury influences the requirements of the surroundings and the interior

design of hotels as well as restaurants, stores, public spaces and even

offices.

Actually, Slow Luxury is an underlying social tendency that originates in

the USA. Mads Arlien-Soeborg shares this example: "Former New York

City photographer John Wells has left the city's rush and settled down

in the Texan desert. His daily worries now involve thoughts about how

F

MADS ARLIEN-SOEBORG, TREND EXPERT & TV HOST,

DENMARK, MA IN ARTS AND CULTURAL STUDIES

D A N I S H T R E N D E X P E R T M A D S A R L I E N - S O E B O R G T R A V E L S A R O U N D T H E

W O R L D , S T A Y I N G A T T H E M O S T B E A U T I F U L L U X U R Y H O T E L S , E X P L O R I N G T H E

W I L D E S T P L A C E S , A N D T A K I N G T H E P U L S E O F T O D A Y ' S G L O B A L C U R R E N T S .SLOW.

SLOWER.

SLOWEST.


90 91E Y E O N E G E | 0 1 I S S U E ROS E TR AD IT IO N RF527 52818 / PAPAL L I N EN RF527 52813 – CANVAS CO LL AG E

CANVAS COLLAGE

A tiny sample of worn linen, loosely woven and faded, began

the creative process of mapping textures, colors and memo-

ries. Experience a collection with an obvious love of rich tex-

tile structures and with the linen sample representing a piece

of industrial craft history. The woven linen structure is applied

to all variations of the Canvas Collage Collection, layered over

dried dahlia flowers, in a patchwork of colors and combined

with new forms. With colors like papal red or lazuli blue it is hard

not to think of luxury, of an era where no effort was saved to

entertain guests to the extent of its personal fortune. The Can-

vas Collage brings back that era with a modern Scandinavian

interpretation, adapted to the more pure and tonal approach of

our current aesthetics.

RO MAN TR AD IT IO N RF527 52819 / D I M RE WOVEN RF527 528 04

– CANVAS CO LL AG E

D I M L I N EN RF527 52814 – CANVAS CO LL AG E


94 95L A ZU LI O CTO RF527 5282 1 – CANVAS CO LL AG E L A ZU LI L IN EN RF527 52810 – CANVAS CO LL AG E

96 97E Y E O N E G E | 0 1 I S S U E FA D E D D A H L I A R F 5 2 7 5 2 8 2 4 – C A N VA S C O L L A G E

GET IN CONTACT

We hope you enjoyed reading this very first issue of "Eye on ege"

and that you felt the power of unique textile flooring. Our mag-

nificent collections are waiting for you to realize any of your design

dreams. We are looking forward to getting in touch.

EXCLUSIVE USA PARTNER

MI EGE

TEL: +1.212.252.2209

EMAIL: [email protected]

WEBSITE: WWW.EGE.US


WWW.EGE.US

eye on ege magazine - issue 1

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