eye on the prize
DESCRIPTION
Eye on the Prize. T he Prize. TAKE ACTION. Blog. Twitter. Facebook. E-blast. E-blast. Opened Email 1,117 Clicked TAKE ACTION Link 458. Blog. Unique Page Views 223 Clicked TAKE ACTION Link 8. Twitter. Tweets 7 Retweets 4 Twitter Accounts Reached 2,724. Facebook. Post 1 - PowerPoint PPT PresentationTRANSCRIPT
Eye on the Prize
The Prize
TAKE ACTION
Blog Twitter
Facebook E-blast
E-blast
Opened Email
1,117
Clicked TAKE ACTION Link
458
Blog
Unique Page Views
223
Clicked TAKE ACTION Link
8
Tweets
7
Retweets
4
Twitter Accounts Reached
2,724
Post
1
Likes
2
Comments
7
Facebook Accounts Reached
602
The Breakdown
Total Actions Taken: 752 (2,556 legislators reached)
-Actions Takenfrom e-blast: 558
-Actions Takenfrom blog: 8
TOTAL: 168 took action from either Facebook or Twitter
25% of our advocacy messages were a result of social media!!!
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TraditionalMedia:
Emails to Reporters
SocialMedia:
Tweet & Facebook
theArticles!
SocialMedia:
Tweet & Facebook
the Op-eds
TraditionalMedia:More
Op-eds
SocialMedia:
Get your Networks to Spread the Word!
TraditionalMedia:More
Outlets Pick Up the
Story
SocialMedia:
Be Faster Than the
Media
SocialMedia:Utilize
Blogs too!
Be Creative…
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“I won the CoolestPerson of the Year
Award!”
Communicating Important News(Traditional)
“Hi, Sally. Let’s meet at that diner later. But first, I won the Coolest
Person of the Year Award!”
Communicating Important News(Traditional)
“Andre, I won this amazing award today. I’m officially cool!”
Communicating Important News(Traditional)
“In today’s top story, the Cool People Society announced this year’s recipient…”
Communicating Important News(Traditional)
Coolest Person AwardedWashington State Resident Wins Top Honor
Communicating Important NewsThese Days
Keep emails from cool people out of your spam filter. Add [email protected] to your safe sender list.
Communicating Important NewsThese Days
guess who won coolest person of the year award?not me
Communicating Important NewsThese Days
MORE COOL DEMOCRATSTHAN REPUBLICANS?
Communicating Important NewsThese Days
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INDIVIDUAL ADVOCATE
Professionalspokesperso
n
State/local organization
Nationalorganizatio
n
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Account type: Individual, PersonalFollowed by: Largely personal network of individuals
Connection to campaign: Personal and/or professional interest and network
Megan Bolton, @megdeboleoNLIHC Research Director
Joined Twitter in 2010Following: 265Followers: 68Tweets: 121
INDIVIDUAL ADVOCATE
WWW.UNITEDFORHOMES.ORG
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INDIVIDUAL ADVOCATE // TWEET STYLE• Personal voice and perspective• Connects network to other sources• Can share professional content/news from personal perspective
WWW.UNITEDFORHOMES.ORG
INDIVIDUAL ADVOCATE
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TIPS• Follow media, public figures and elected officials, organizations, and other professionals• Find interesting tweets to share not just from your personal life, but from your professional life as well• Use all the Twitter flair! hashtags, links, @, RT…
CAMPAIGN TWEET “ASKS”Educate your network about the need for the NHTF& connect them to the campaign! • Link to www.unitedforhomes.org and other sources that can further educate individuals in your network• Share content that would catch the eye of an uninformed bystander• Put your personal spin on it!
Professional spokespersonmegan’s boss
Account type: Individual, ProfessionalFollowed by: Unknown individuals, organizations, professional peers
Connection to campaign: Professional
Sheila Crowley, @sheilaatnlihcPresident and CEO of NLIHC
Joined Twitter in 2012Following: 888Followers: 434Tweets: 242
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PROFESSIONAL SPOKESPERSON // TWEET STYLE• Personal voice and perspective, but professional content • More focused opinions, higher level of analysis• Sharing more insider information
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TIPS• Connect with peers, economists, key figures, elected officials• Read Twitter for news and opinions• Interact with other professionals, the media • Use Twitter as a thoughtful microphone• Involve your communications team! • Offer analysis, commentary
CAMPAIGN TWEET “ASKS”• Spark debate; get people to think and talk about it!• No longer just spreading the word, but providing it• Use Twitter to help influence public opinion • Offer analysis • A tweet is quotable – this is your commentary
Professional spokespersonmegan’s boss
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LOCAL/STATE ORGANIZATIONPARTNERS WITH MEGAN’S OFFICE
Account type: ProfessionalFollowed by: Constituents, professional peers, state followers
Connection to campaign: Professional
Washington Low Income Housing Alliance, @WLIHANLIHC State Partner
Been on Twitter since 2010Following: 697Followers: 1,222Tweets: 2,475
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LOCAL/STATE ORGANIZATION // TWEET STYLE• Voice of the organization, covers broad range of topics• Sharing state-specific news, or customizing content for state• Speaking to interests of constituents
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TIPS• Follow accounts on the national and local level – media, elected officials, peers• You can follow your followers (constituents)• RT national level tweets – but adapt with your local spin • Be interactive!
CAMPAIGN TWEET “ASKS” • Seek endorsers and co-sponsors! Educate media and your elected officials.• Tweet directly to media; send pitches for a local story• Tweet directly at your elected officials; ask your Representative to co-sponsor! • Showcasing your local support• Educate your followers about the campaign; use links and #unitedforhomes
LOCAL/STATE ORGANIZATIONPARTNERS WITH MEGAN’S OFFICE
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NATIONAL ORGANIZATIONMEGAN’S OFFICE
Account type: ProfessionalFollowed by: Full range
Connection to campaign: Professional
National Low Income Housing Coalition@NLIHC
Been on Twitter since 2009Following: 531Followers: 2,777Tweets: 3,969
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NATIONAL ORGANIZATION // TWEET STYLE• Sharing resources• Retweet, Retweet, Retweet • Large campaign updates • Inside scoop and general education
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STEPS• Follow national public and elected officials• Follow state level affiliates• Respond to your constituents in tweets• Interact and engage
CAMPAIGN TWEET “ASKS” • Seek endorsers and co-sponsors! Educate media and your elected officials.• Sharing broad campaign updates• Find a way to connect other interest groups in your network to the campaign • Seek endorsements and co-sponsors• Showcasing the campaign’s broad support• Use your network to raise awareness on the campaign and foster more support
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NATIONAL ORGANIZATIONMEGAN’S OFFICE