eyefortravel singapore 2009 - seo vs brand

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Text Message your questions to +65-97506751 1 HOTELS CAR RENTAL TRAVEL CHEAP FLIGHTS .com/ SteveSherlock Doh…Keyword Search BRAND SEARCH V’ S

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there is a danger in being too reliant on SEO. If a company in your category innovates and gets their brand into consumers minds, while your still watching the google index, then you could be a sitting duck.The presentation was delivered the the 2009 Eyefortravel Singapore conference by Steve Sherlock, founder of Oodles.com and VroomVroomVroom.comShared are some stats and tips on how to wean yourself off google and start getting into the heads of consumers instead.

TRANSCRIPT

Page 1: Eyefortravel Singapore 2009 - SEO vs Brand

Text Message your questions to +65-97506751 1

HOTELS

CAR RENTAL

TRAVEL

CHEAP FLIGHTS

.com/SteveSherlock

Doh…Keyword Search BRAND SEARCH V’S

Page 2: Eyefortravel Singapore 2009 - SEO vs Brand

Text Message your questions to +65-97506751 2

PAGE 1 of GOOGLE SPIRIT OF GOOGLEV’S

Page 3: Eyefortravel Singapore 2009 - SEO vs Brand

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WHO COMES FIRST: SEO V’S BRAND

Page 4: Eyefortravel Singapore 2009 - SEO vs Brand

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SITTING DUCK: SEO V’S BRAND

Page 5: Eyefortravel Singapore 2009 - SEO vs Brand

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Page 6: Eyefortravel Singapore 2009 - SEO vs Brand

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Page 7: Eyefortravel Singapore 2009 - SEO vs Brand

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ALL OVER THE PLACE HAVING CLEAR DIRECTIONV’S

DIRECTION…..

Page 8: Eyefortravel Singapore 2009 - SEO vs Brand

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FOR GOOGLE BOT FOR PEOPLEV’S

INNOVATE & DESIGN…..

Page 9: Eyefortravel Singapore 2009 - SEO vs Brand

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PR (page rank) PR & WOMV’S

PR MEANS TO YOU…..

Page 10: Eyefortravel Singapore 2009 - SEO vs Brand

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Conversion Rates %

Direct (url: oodles.com) 30.57

Google PPC 6.9%

SEO 4.75%

LOTS OF VISITORS QUALITY VISITORSV’S

Page 11: Eyefortravel Singapore 2009 - SEO vs Brand

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Top 5 Organic Search Terms

1. oodles

2. oodles.com

3. cheap car hire melbourne

4. oodles car rental

5. car rental cairns

SEARCH CATEGORY BRAND NAMEV’S

Page 12: Eyefortravel Singapore 2009 - SEO vs Brand

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Repeat User Rates %

Leisure 24

Frequent Flyers 28

Preferred Rental Members 38

ONE OFF CUSTOMERS REPEAT CUSTOMERSV’S

Page 13: Eyefortravel Singapore 2009 - SEO vs Brand

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COURAGE: PUT YOUR ...... ON THE LINE

Page 14: Eyefortravel Singapore 2009 - SEO vs Brand

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Doh…Keyword Search BRAND SEARCH V’S

Or: [email protected]/SteveSherlock