The human side of data

Eyeota Audience Data Marketplace: EMEAReach your target market by using the global leader in local audience data

Branded Data Sets

With a database of over 46 million unique users – categorized by demographic, income level, purchase intent, as well as millions of profiles segmented by niche interests – Semasio offers greater insights into specific audience in Austria, Switzerland and Germany

CACI, UK’s leading marketing services company offers rich geo-demographic and individual level financial behavior classification segmenting the UK population into over 70 groups and types for advanced understanding of consumer characteristics and behavior

ImmobilienScout24 is a leading real estate portal in Germany with an estimated 8 million users monthly. Advertisers can select from their premium dataset which provides quality real-estate intent segments in 6 categories

Netsprint is a technology marketing leader in areas such as content marketing and audience targeting with in-depth consumer datasets across 423 segments in 6 categories which help advertisers reach the majority of online users in Poland

Experian Germany and Experian UK’ segments provide advertisers a wide range of audience data solutions to target from the most niche consumers to broad populations

Bombora is the world’s largest aggregator of B2B Intent Data. They tag and monitor the consumption of B2B content across the web and organize B2B buyers into more than 40 targetable segments

Available Categories

DEMOGRAPHICSData segments that relate to the characteristics

• Gender• Age• With / Without children

INTENTData segments that allow you to target users who have indicated they are about to purchase a good or service by visiting comparison sites, booking engines or ecommerce sites

Total Segments: 100+Freshness: 90 days

Total Segments: 170+Freshness: Between 15 and 60 days(depending on product/service)

Total Segments: 125+Freshness: 30 days

INTERESTData segments that allow you to target based on a users specific interests and hobbies

Total Segments: 35+Freshness: 90 days

BUSINESS TO BUSINESSData segments that allow you to target based on business criteria such as:

• Industry• Size of Company• Profession

EYE14088

155.3M

71.3M

13M

64.5M

21.3M

53.3M

40.5M30.9M

159.7M

13.3M

72.8M

7.6M

108.8M

Volumes in EMEA:

Updated as at 30 September 2015

USER PROFILES DATA MARKETPLACE MEDIA AGENCY BUYERSData collected from users is placed in the marketplace

DSP searches Eyeota marketplace for profile match and serves ad on the inventory

Data request from client

1. We partner with thousands of local sites2. We implement pixels on their site3. We collect multiple data points from individuals

4. We map the data points to our taxonomy5. We routinely check for accuracy and fraud

How we collect data:

data@eyeota.com The human side of data

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