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Websiteo CMSo Landing pageo SEOo Content: TEXT-IMAGE-VIDEO
Social Mediao Editorial plano Content strategy
Impact Measuremento Methodologies and toolts
Advertising
SUMMARY
WEBSITE
5 FEATURES EVERY WEBSITE SHOULD HAVE
A clear message
Responsive and cross platform design
Social media integration
Search engine optimization (SEO)
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CONTENT MANAGEMENT SYSTE - CMS
AN INSTRUMENT TO BUILD AND MANAGE
WEBSITE
A content management system (CMS) is a software application or set of relatedprograms that are used to create and manage digital content. It is relatively theeasiest way to have a website updated to current technologies, with adequate safetystandards (taking care to update the core constantly) and to have available tools thatcover all the needs for marketing and SEO.
LANDING PAGE
A WEBSITE WITHIN
THE WEBSITE
A specific landing pages should be logically sequential and fully exclusive extensionsof the particular call to action you proposed in your email or in your advertisingcampaign.
SEARCH ENGINE OPTIMIZATION - SEO
SEARCHING ENGINE OPTIMIZATION
Optimizing content for SEO does mean you need to incorporate keywords into your blog posts or web copy. It doesn’t mean that you need to do so at the expense of good writing.
CONTENT: TEXTS, IMAGES AND VIDEOS
Make the contents harmonious and easy to read
Social media videos generate up to 1200% more shares than texts and images combined
Different media, different dialectic, differentreactions
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SOCIAL MEDIA
THE MOST POPULAR SOCIAL MEDIA SITES IN 2019
YouTube
2.23 billion Monthly active users
1.9 billion Monthly active users
1 billion Monthly active users
335 million Monthly active users
294 million Monthly active users
CONTENT STRATEGY
4 COMMON SOCIAL MEDIA SHARING PLAN TO TEST
4 pieces of content from others, 1 reshare, 1self-serving post
5 pieces of content from others, 3 from you, 2personal updates
60% others’ content, 30% your content,10% promotional
1/3 posts about you, 1/3 curatedcontent, 1/3 conversations
5-3-2
Golden ratio
4-1-1
Rule of thirds
IMPACT MEASUREMENT
FACEBOOK INSIGHTS
Data on social media is generated by a wide variety of user actions. Each of these actions leaves a digital trace that can be stored and analyzed.
4 IMPORTANT METRICS
HOW ARE MY WEB PAGES AND CONTENTGOING?
EXPOSURE
REACH ENGAGEMENT
FAN/FOLLOWER REACH
ADVERTISING
ADVERTISING
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