fa 102a assignment #1
TRANSCRIPT
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FA102a, Research and Brand Development
Steven JacofskyControl Music With Heads
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• How to control music and video on the Web with a wave of your hand
http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands
Steven Jacofsky
Assignment One, Research
Control Music With Heads
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• Webcam detect hand gestures, then plays and pauses music
https://flutterapp.com/
Assignment One, Research
Control Music With Heads Steven Jacofsky
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• "Flutter wants to power the eyes of our devices — in the same way that Siri functions as the iPhone’s ears.”
http://techcrunch.com/2012/03/26/flutter-app-webcam-y-combinator/
Assignment One, Research
Control Music With Heads Steven Jacofsky
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• Able to work with many different media players on the computer
http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands
Assignment One, Research
Control Music With Heads Steven Jacofsky
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Control Music on Computer with Hand Gestures
Assignment One, Description of Future Product or Service
Control Music With Heads Steven Jacofsky
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• Words : Music, Gesture, Recognition, Technology, Control
• Possible Names : The Composer, Conductor, MusTech, Music Controller,
• Selected Name : The Conductor• Justification : A conductor is someone who
control a musical performance, So this name suggests that you are the one controlling the music
Assignment Two, Name Processing
Control Music With Heads Steven Jacofsky
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Character/PersonaInspiringPlayful
IntelligentMusical
TonePersonalScientific
Recognition Innovated
LanguageTechnical
SimpleSavvy
Human-Computer
PurposeEngage
EntertainInteractControl
Assignment Two, Brand Character Diagram
The Conductor
Control Music With Heads Steven Jacofsky
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Musical
Control Music With Heads
Assignment Three, Logotype Research, Word from Diagram
Steven Jacofsky
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Control Music With Heads
Assignment Three, Logotype Research
Steven Jacofsky
http://screenshots.en.sftcdn.net/en/scrn/30000/30110/itunes-25-535x535.png
http://www.metalsucks.net/wp-content/uploads/2011/07/spotify.jpg
http://a4.mzstatic.com/us/r1000/086/Purple/v4/3d/75/9c/3d759c83-c431-8c8e-69d5-0b4731db3e63/mzm.jkztgzbw.175x175-75.jpg
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Control Music With Heads
Assignment Three, Finished Logotype
Steven Jacofsky
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• EA Sports Madden : https://www.facebook.com/EASportsMaddenNFL?ref=ts&fref=ts
• iPhone : https://www.facebook.com/pages/iPhone/109336685751749?fref=ts#
• Snapple : https://www.facebook.com/Snapple/info
Control Music With Heads Steven Jacofsky
Assignment Four, Social Media Branding, Research
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• I was able to create a following to this fan page, by sending out multiple Facebook messages.
• In each message I specifically asked to have my message forwarded to any and all friends they have on or off line
Control Music With Heads Steven Jacofsky
Assignment Four, Social Media Branding, Creating Communtity
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Control Music With Heads Steven Jacofsky
Assignment Four, Social Media Branding, Facebook Pages
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Control Music With Heads Steven Jacofsky
Assignment Four, Social Media Branding, Facebook Pages
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Control Music With Heads Steven Jacofsky
Assignment Four, Social Media Branding, Facebook Pages
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http://www.apple.com/
Control Music With Heads Steven Jacofsky
Assignment Five, Web Page Layout Research for Wireframe
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Control Music With Heads Steven Jacofsky
Assignment Five, Web Page Layout Research for Wireframe http://www.yahoo.com/?
r902=1357833459
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Control Music With Heads Steven Jacofsky
Assignment Five, Wireframe
Logotype
Short Description
Large ImageWith Tagline
Facebook Twitter Pinintrest
About Us Contact Buy Now Tech Support News/Updates
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• 1. Apple : “Think Different”• 2. McDonalds : “I’m Lovin’ It”• 3. Verizon : “Can You Hear Me Now? Good.”• 4. L’Oreal : “Because Your Worth It”• 5. CMPB : “Got Milk?”
http://blog.hubspot.com/blog/tabid/6307/bid/33535/10-Companies-That-Totally-Nailed-Their-Taglines.aspx
Control Music With Heads Steven Jacofsky
Assignment Five, Tagline Research
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Control Music With Heads Steven Jacofsky
Assignment Five, Homepage Visual Design in a Browser
Put Your Hands UP
About Us Contact Buy Now Tech Support News/Updates
Control Music With Heads