fa 102a assignment #1

FA102a, Research and Brand Development

Steven JacofskyControl Music With Heads

• How to control music and video on the Web with a wave of your hand

http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands

Steven Jacofsky

Assignment One, Research

Control Music With Heads

• Webcam detect hand gestures, then plays and pauses music

https://flutterapp.com/


Control Music With Heads Steven Jacofsky

• "Flutter wants to power the eyes of our devices — in the same way that Siri functions as the iPhone’s ears.”

http://techcrunch.com/2012/03/26/flutter-app-webcam-y-combinator/



• Able to work with many different media players on the computer

http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands



Control Music on Computer with Hand Gestures

Assignment One, Description of Future Product or Service


• Words : Music, Gesture, Recognition, Technology, Control

• Possible Names : The Composer, Conductor, MusTech, Music Controller,

• Selected Name : The Conductor• Justification : A conductor is someone who

control a musical performance, So this name suggests that you are the one controlling the music

Assignment Two, Name Processing


Character/PersonaInspiringPlayful

IntelligentMusical

TonePersonalScientific

Recognition Innovated

LanguageTechnical

SimpleSavvy

Human-Computer

PurposeEngage

EntertainInteractControl

Assignment Two, Brand Character Diagram

The Conductor


Musical


Assignment Three, Logotype Research, Word from Diagram

Steven Jacofsky


Assignment Three, Logotype Research

Steven Jacofsky

http://screenshots.en.sftcdn.net/en/scrn/30000/30110/itunes-25-535x535.png

http://www.metalsucks.net/wp-content/uploads/2011/07/spotify.jpg

http://a4.mzstatic.com/us/r1000/086/Purple/v4/3d/75/9c/3d759c83-c431-8c8e-69d5-0b4731db3e63/mzm.jkztgzbw.175x175-75.jpg


Assignment Three, Finished Logotype

Steven Jacofsky

fa 102a assignment #1

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